100 plow attorneys eac
pfs end up working ff temporary legal st.
across the United States. With a
US. legal systém25 Assume you are as
ions progranyfor one of these Gms, What
beaconeye.com)
wien alpioneer.com)
Discusion ond Creal Thinking Eserowee * 451.
Being the underdog en ll bad Atleast thats
locations across the
ns suggested the "Owners
"The agency was skeptical
sxcental customers it found an astonishing 77 percent belived
rove better semice, "The rumber locked ont socks
impressions toward Avis
Favs newest od campaign, “Wee int the future” promotes the company’s
dance system. The stm wes computers and video monlors ia-
guns Hack and other ‘catomers caused even more damage Ifthe company were 19
ee cictuonal marketshare, being No. or No, no doobt—wouldst leave it much to brag
shout
Questions
1, What communications emphasis should wee? Outline an itegative communications pro-
gam for A.
2, What ind of advertising campalgn should Avs launch to compete with hs price-uting com
3 1m should Aves use to overcome the negative pubbity
custome?
4 ‘alversement for Avs wing the concepts in this chapter