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100 plow attorneys eac pfs end up working ff temporary legal st. across the United States. With a US. legal systém25 Assume you are as ions progranyfor one of these Gms, What beaconeye.com) wien alpioneer.com) Discusion ond Creal Thinking Eserowee * 451. Being the underdog en ll bad Atleast thats locations across the ns suggested the "Owners "The agency was skeptical sxcental customers it found an astonishing 77 percent belived rove better semice, "The rumber locked ont socks impressions toward Avis Favs newest od campaign, “Wee int the future” promotes the company’s dance system. The stm wes computers and video monlors ia- guns Hack and other ‘catomers caused even more damage Ifthe company were 19 ee cictuonal marketshare, being No. or No, no doobt—wouldst leave it much to brag shout Questions 1, What communications emphasis should wee? Outline an itegative communications pro- gam for A. 2, What ind of advertising campalgn should Avs launch to compete with hs price-uting com 3 1m should Aves use to overcome the negative pubbity custome? 4 ‘alversement for Avs wing the concepts in this chapter

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