Control Mechanism

Quality control

Quality control Standard Description

SLS Standards Assuring that production of SMAK Fruites is

carried out according to pre existing standards
of Sri Lanka.
ISO 9000/ 14000 Internationally recognized quality management
Standards used for assessing SMAK Fruites
compatibility for exporting.
HACCP Standards Ensuring that no harmful preservatives were
utilized in the course of manufacturing SMAK
Fruites

Marketing control Tools

Marketing control Tools Description

Sales Analysis Monitoring sales activities & total sales to

improve profitability & performance of the
marketing program.
Market share Analysis This control mechanism that analyses the
percentage of customer who are attracted to
SMAK Fruites
Distribution Analysis Sales and order process will be recorded in a
graphical format, which helps to analyze
distribution costs.
Marketing program Analysis Customer reaction to promotional activities
will be analyzed to check the effectiveness of
the marketing program.
Customer Analysis A program implemented to identify & monitor
customer needs and improving customer
satisfaction to increase overall profitability.