Heineken: 1984

Scene: The School of Street Credibility. Ron, the voice tutor (played by Bryan
Pringle) points to a board which says: “The water in Majorca don’t taste like
what it oughta” and is trying to teach a posh girl (played by Sylvestra La
Touzel) how to say it in Cockney.

Posh girl: The water in Ma-York-ah doesn’t taste like what it ought to.

Ron: No! no, no, no! The wart-er in Ma-jaw-ca don’t taste like what it oughta!

Posh girl: The water in Ma-York-a doesn’t taste quite how it should?

Ron: Ma-jaw-ca!

Posh girl: Ma-York-ah?

Ron: Ma-jaw-w-ca!

Posh girl: Ma-York-ah?

An exasperated Ron: Oy, Del — any danger of some refreshment in ’ere?

Del: ’Ere y’are — get yer laughin’ gear round that! (hands a can of Heineken
to the girl)

Posh Girl: Oh golly! …. The wart-er in Majawca (Ron: Wassat?) don’t taste like
what it oughta. Oh gosh! The wart-er in Ma-jaw-ca don’t taste like what it
oughta! (Sniff)
Ron: She’s crackin’! She’s only cracked it!

Del: Yah, absolutely Ron!

Voice-over: Heineken — refreshes the parts what other beers cannot reach!

[A parody of Pygmalion or My Fair Lady, voted one of the best UK ads ever in
a Channel 4 poll. “Majawca” (for Majorca) has stuck with many Brits ever
since.]