Market Research

• Potential Customers Research

• Environmental Awareness
• Go-Green Concept

Reaction to new market offers

•Response to discounts and credit policies

• Prefer higher discounts
• Prefer relaxed credit terms
 Researches

INDUSTRY RESEARCH:
• INCREASE IN CONSUMPTION
• INCREASE IN NUMBER OF PLAYERS

COMPETITORS RESEARCH
• PRICING STRATEGY
• MARKETING STRATEGY
• DISTRIBUTION STRATEGY
strategic development options.
 4 Ps
Product:
• Customized Shapes, Sizes
• Go-green Concept

Price :
• Penetration Pricing : Developing your sales of existing products to your existing market

Promotion :
• Personal Marketing
• Ads in Business magazines and food related magazines
• Internet Trade Directories and Website
• Yellow Pages
• Volume Discounts for bulk quantity purchases.
Place:
• Supermarkets ,restaurants, retailers ,whole sellers around the India .
 Expected Market Share

• In initial stages we are not expecting to capture

huge market share because of the limitation of
the resources employed. However, we can say
that in 5 years time, we can cover upto 10% of
the market share and the paper recycling industry
can cover 40-45% of market share on aggregate.
• Market share can be increased by means of
marketing and creating awareness amongst
individuals.
 Target Customers

Major customer segments can be:

· Caterers (who are hired for catering food in
wedding and parties) who serve snacks in paper
plates.

· Restaurants

· Hawkers which sell food items on the roadside

 Swot analysis

STRENGTHS
• –Customization in size ,shape
• -Direct to Retailer supply.
 
WEAKNESS
• -New entrant in this Industry
• -Loyalty of the customers towards competitors
•  
 Swot analysis ctd:
OPPORTUNITIES
• Naturally biodegrades in fewer than 2 months after disposal
Environment Friendly
– Urbanizations
– Low price
– Since they R disposable highly hygienic

Threats
• Plastic cutlery and foam dishes Industry
• Bamboo and leaf producers
• Aluminum Foil Pans
 Future Projection
• Adding up of machineries
• Expanding our market base
• New market offerings - e.g. bags