SAMPLE ANSWER – Case let (Surjit Singh)

Customer Trait Behavior Further Investigation

Mrs. Singh ?Other •Dependent on •Observe

Directed Mr. Singh for disagreements
Social final decision between the Singh
Behavior •Is her sense of couple.
product •Give examples of
aesthetics her prominent Local
own or customers & check
borrowed? her reaction.
Mr. Singh High Need Well Informed on •Check his reaction
for Cognition Technology to new technology. If
?Innovator, ? he is open he is likely
Need for to be an innovator.
Uniqueness •Check his reaction
?Inner to “popular” product?
Directed ?