(TAAL) CS CC Bie Re aE We Rea uaa ie MLO Prot CoM siece aun Relat Peet cutbd Mei oar a iat tier 1 CONNECT Meee eho an exciting world of fashion, beauty, lifestyle rea a uae ord oe ne ue peers 2. COMMUNICATE Dao cen id Or ema earache NE ae Tre eee ed keg See tag tc RESEARCH DESIGN SAMPLE SIZE: 503 AU aan aires erences eric) interviews and RouksSucs ( I rca emm age eeeM Cou Mmmm A? ous eNO rhe gececns Ce nn Saree follows; SAMPLING Riven rey UNIVERSE: CCN eNO) Mee caige e or inthe Klang Valley307,000 75% > Women Men MeN readership: 982,000 readership: 324,000 19% >» Women aged 20-49 years old Women aged under 20 and over 49 years OMEN 20-49 years old readership: 778,000 readership: 204,000 a deeper understanding of the mindset, lifestyle drivers and aspirations of these private consumers helps ire that our magazines remain relevant in the lives of these ind is key to providing marketers and communications’ nals with the qualitative information necessary in making informed media planning decisions.Klang Valley readers! And since we're all focused on the ladies, we have chosen to present ree leading ladies of the Blu Inc family to you. FEMALE MARIE CLAIRE pata cereuaten THEY HAVE THE SPENDING POWER read one of more of our Oar aelel Tmel (co 2 OUT OF 3 readers find that advertisements give them ide: what to buy and encourage them to purchase the products. > 2 out of § readers find advertisements useful when making purc >2ou srands advertised in magazines as they are“THEY SPEND TIME ONLINE” aN CoWNmnd ‘A majority of our readers like supplements or editorial add: hy they buy citing that itis one of the key rea Female Marie Claire Supplements Sao Marie Claire Female eR Her World Female aes ONLINE, Female Her WorldWhat the AL Being in the prime of my life, | want to do it all — My maturity gives me the wisdom to make choices that are Hove life-enriching articles that willHer World readers in the Klang Valley »2 ouror § | buy the magazine because | like the content.” >3 ouror 5 “I buy the magazine because I think it is unique. O1% M\WHAT'S MY AG “82% of us are between 30-49 years old”. 4% 76% Married 20% > Single Others> WELL-EDUCATED: Education has opened my mind ~ and life to exciting possibilities. Thanks to the knowledge I've gained, ve had better opportunities and have learnt to make better, more informed choices, D WELL-TRAVELLED: Travelling enriches my life and helps me relax. It also provides me with a short but much-needed break from my many roles and responsibilties. > WELL-READ: One of the ways | keep my mind fresh is to delve into a good book. While | have my favourites, | always keep my book palate open to new discoveries. Oo > EXPERIENCE IS EVERYTHING: As anyone will ell you, learning from life's experience is invaluable. | have some wonderful stories to share O with you! attended universityI LOVE MY PLASTIC Classic. Gold Platinum, Others. PLATINUM & GOLD CARDS" THE LUXURIES O F LIFE EXCITE ME MONTHLY HOUSEHOLD INCOMEI LOVE means living up to great standards. of us believe that paying for quality is worthwhile. We are socially-conscious and prefer to be the leaders rather than followers | spend over EVERY, MONTH JOUSEHOLD PRODUC eNewsat balancing our busy lives tmastered the art of making educated choices when it comes to purchases. OUT OF OUT OFMY FAVOURITE PLACES TO SHOP: ‘ard to get excited about shoes, bags and clothes. | take look. Ensuring that | stay ahead of the changing Shopping malls’ 2 oe a 10 Mid Valley City One Utama. Gardens The Curye. KLEE Pavilion KL Sunway Pyramid Tropicana City Mall Subang Parade Lot 10 | don't want to miss out on anything so | log on and tune in ei me elaoce N BUY LINGERIEherworld TOPS _Sive Guide Supplements/ Booklets }Beciees __0 of Interest oe Travel & Leisure A PASSION FOR LIFE My drive to live the good life affirms my. he 4 commitment to Her World. The magazine Home & Living fulfils this passion by offering value-added : sources of information. Childcare / Parenting 5 a good balance.”eae My life is filled with excitement. | live every day to the fullest and |am driven. lam drawn toa 64,000 ouT oF 5 “| buy the magazine because I like the content. »4 ouror5 unique 80% XY of us of us are between 20-39 years old. XN trey but | am gla someone to experiences with. My is my equal Married SingleSMART? YES! » EDUCATED SISTER. ‘A whopping 73% of us finished our tertiary education, We knew then, as we're assured now, that knowledge 's power if we want to be at the front of the pack > BABY, I LIVE IN THE REAL WORLD! I relish a good challenge and | welcomed the job opportunities that were available when | left college. Now I've reached the top of my desired profession. GIRLS AT \WORK Professionals/ Top executives! Managerial/ Executives: 00% Entrepreneurs O% Skilled workers ComMY HOME MY SANCTUARY BUNGALOW SEMI-DETACHED LINK HOUSE LUXURY CONDOMINIUM/ APARTMENT HOUSEHOLD INCOME of us own either | LOVE MY PLASTIC MY TICKET TO SHOP. Classic Gold CAN | PAY by BS Platinum Up toMy female life keeps me at the forefront of To me, the female life fashion and beauty. This means that | look for means being fearless the best in retail. am image-conscious and and | challenge mysefF wil pay extra for a better product and wil to try new things choosé quality over price. (59%) (46%). | am Friendly and spend time with those closest to me. | love to shop (71%) | spend over and good bargains fuel my enthusiasm. lam often online (59%). EVERY, JUST ON SHOPPING! Z Sa fees oN Baa SHORPING: pancoe 78% | WANT | SPREE! Shopping > 71% Surfing th internet > 59% Hanging out 9 wit friends » 45% = the moves > 44% Going to salons & beauty parioursp = 30% Going to the gmp 27% 11% of us relish a goodStyle Mavens: A female Life is so | seek out what is | splurge on key pieces and dress to impress. readers are compelled to buy because of — éé the influence i jewelery \ ramances ae ce A Beauty a - ~< [Shoes /1 Handbags) a | / Ne A ( Fashion mC 60% EY OUT OF ~ OUT OFI's dbout stayng ahead and having a good hold on current affairs.Marie Claire readers / in the Klang Valley / / / _ out oF nN \ HER of us are between z STATUS. the age of \ Married OthersSMART? of us have earned our DEGREES. THE POWER SUIT Professionals/ Top executives! 801% of us own 5° either a = PLATINUM a OR GOLD ds (ea\2p) iN| CAN PAY MY BILLS MONTHLY HOUSEHOLD INCOME & above Up to of us have a monthly household Income ofILOVE BEING MARIE CLAIRE | spend almost EVERY MONTH Perea sons THINGS IN LIFE NS ro TO Tanto oN ole Tonga LECTRICAL APPLIANCES NJ | take time my hectic to be with friends and family lieve that paying ality is mor Shopping Dining out] Surfing the Internet Going to the movies Hanging out with friends Going to salons & beauty parlours Driving around Going for a massages/spas Going to the gym Going to the Karaoke love a good| BUY BECAUSE LIKE WHAT |S Being Marie Claire means having Being trendy and le means getting the latest information about NEW products. N readers buy because of the brands they are aware of through ADVERTISING: 9 e ony SSG ASR Advertisements are ERE PX Rees || trust brands that ESETICON? RELEVANT TODAY, INMensHealth SPIRING TOMORROW