| i wm E25 ys SHAPE & Iq); ~v goingplaces NG A C aN ZN 4 =- Na, SS eds segs ws OE ss" a SPIRING TOMORROW ” A75% > Women {h readership: 982,000 readership: 324,000 19% >» Women aged 20-49 years old Women aged under 20 and over 49 years readersip: 778,000 readership: 204,000 a deeper und drivers and aspirations of these private consumers helps censure that our magazines remain nt in the lives of these 1en and is key to providing marketers and communications professionals with the qualitative information ne making informed media planning decisions.Klang Valley readers! ‘And since we're all focused on the ladies, we have chosen to present three leading ladies of the Blu Inc family FEMALE HER WORLD MARIE CLAIRE Among readers aged THEY ARE SMART 20-39; ‘old, 88% i ete Oo Oa mre < aan lee UTM Ke Eo aged ears old oS CO Beir a OF THEM ARE Gao a THEY ARELEADERSIN COLLEGE OR readers owning a credit THEIR FIELDS card. ere 2 ONVERSIIY tem ce Profesionsl portions. — EDUCATED »2 OUT OF 3 readers find that advertisements give them ideas about a) fg] whet to buy and encourage them to purchase the products a > 2 out of 5 readers find advertisements useful when making purcha = advertised in magazines as they are = lity e ES fea] SKINCARE & HAIR CARE 70%, BEAUTY 68% FRAGRANCES 68% FASHION 63%/ HANDBAGS. 63% WATCHES & JEWELLERY 37%“THEY SPEND TIME ONLINE” CAVE QUALITY A majority citing that it readers like supplements or editorial add-ons of the key reasons why they buy the m Female Marie Claire eo) ree Supplements B = cae Marie Claire Female Female :7/ ase MS ONLINE) Female Her WorldWhat the RE UE VU Being in the prime of my life, | want to do it all - My maturity gives me the wisdom to make choices that are | love life-enriching articles that willherworld >2 ouror 5S “I buy the magazine because Ike the content.” >3 ouror5 I think it is unique. MWHAT'S MY AG “80% of us are between 30-49 years old”. 4% 76% Married » Single Others “I buy the magazine because E?> WELL-EDUCATED: Education has opened my mind — and life to exciting possibilities, Thanks to the knowledge I've gained, Ive had better ‘opportunities and have learnt to make better, more informed choices. > WELL-TRAVELLED: Travelling enriches my life and helps me relax. It also provides me with a short but much-needed break from my many roles and responsibilities. > WELL-READ: One of the ways | keep my mind fresh is to delve into a good book. While | have my favourites, | always keep my book palate ‘open to new discoveries, Oo > EXPERIENCE IS EVERYTHING: As anyone will tell you, learning from life's experience is invaluable. | have some wonderful stories to share oO with you! attended universityI LOVE MY PLASTIC Classic. Gold Platinum. Others, PLATINUM & GOLD CARDS" THE LUXURIES " ieee EXCITE MEI LOVE means living up to great standards. of us believe that paying for quality is worthwhile. We are socially-conscious and prefer to be the leaders rather than followers. | spend overat balancing our busy lives mastered the art of making educated choices when it comes to purchases. OUT OF OUT OFBOUTIQUE BELLE It’s not hard to get excited about shoes, bags and clothes. | take v9 pride in how | look. Ensuring that | stay ahead of the changing trends is fun! wise , yandbags Shopping malls J ieee Sica Seem ttc Qa The Curve 5 KLCC 6 Pavilion KL 7 Sunway Pyramid 8 Tropicana City Mall 9 Subang Parade 10 Lot 10 A | don't want to miss out on anything so | log on and tune in. | Stay Connectecherworld TOP5 Lerner Supplements/ Booklets 7 ed of Interest ; APASSION FOR LIFE | Travel A Leisure My drive to live the good life affirms my a commitment to Her World. The magazine Home & Living. fulfills this passion by offering value-added sources of information, Childcare / Parenting. 518 Pe ey | My life is filled with excitement. | live every day to the fullest and | am driven. | am drawn toOUT oF 5 "i buy the magazine because | like the content.” »4 ouror 5 unique 80% XN of us of 0-39 years old. Married SingleSMART? YES! ) EDUCATED SISTER ‘A whopping 73% of us finished our tertiary education ‘We knew then, as we're assured now, that knowledge is power if we want to be at the front of the pack, > BABY, I LIVE IN THE REAL WORLD! I relish @ good challenge and | welcomed the opportunities that were available when | left college Now I've reached the top of my desired profession. GIRLS AT \WORK Professionals/ Top executives! Managerial/ Executives COZ Entrepreneurs Op Skilled workers CO% Others 9%MY HOME MY SANCTUARY BUNGALOW/ SEMI-DETACHED LINK HOUSE LUXURY CONDOMINIUM/ APARTMENT HOUSEHOLD INCOME of us own either | LOVE MY PLASTIC Classic. Gold CAN | PAY My BILLS} Platinum Up toMy female life keeps _me at the forefront of To me, the female life fashion and beauty. This means that | look for means being fearless the best in retail, am image-conscious and and | challenge myself will pay extra for a better product and will to try new things choose quality over price. (59%) (46%). | am friendly and spend time with those closest to me. I love to shop (71%) | spend over and good bargains fuel my enthusiasm. lam often online (59%). EVERY. JUST ONSHOPPNG! AS ss iz |BUY WHAT [SHOPPING Pare? 78% = IWANT]SPREE! shopping» ar incre 50% watts b 45% the reoves » 44% Going to salons & . beauty parlours = DO Going tothe gmp 2.7% 11% of us relish a Re "Style Mavens: A female Life is so | seek out what is | splurge on key pieces and dress to impress readers are compelled to buy because of wil the influence e — Skincare a x { Jewellery Fragrances Kore A Beauty f ( Fashion ) _~ O OUT OF — OUT OF ~~ee OV |am smart, affluent and quality conscious. Being Mari Claire is about style. It's about staying ahead and having a good hold on current offairs People around me look to me for inspiration.Marie Claire readers in the Klang Valley out of A \ \ HER | STATUS. Married Single Others of us are between the age ofSMART? Z THAT'S ME! a % 83 % ae DEGREES THE POWER SUIT Professionals! Top executives! 61% of us own| CAN PAY MY BILLS MON HOUSEHOLD INCOME & above Up to of us have a monthly household income ofI LOVE BEING \i Ahir | spend almost Poe Smo EVERY MONTH Perera THINGS IN LIFE ICAL APPLIANCES (eee INING & LEISURE. Sued Rhy 5 y is money well spent Shopping Dining out Surfing the Internet Going to the movies Hanging out with friends Going to salons & beauty parlours Driving around Going for a massages/spas Going to the gym Going to the Karaoke love a g00%| BUY BECAUSE | LIKE WHAT | SEE Being Marie Claire means having great style. Being trendy and fashionable means getting the latest information about NEW products. N readers buy because of the brands they are aware of through ADVERTISING. 5% 2outor5 2 out or 5 SEWERS as eMomtnaeRELEVANT TODAY, INommunicate. Create Mee nea Rue aR a poet mene a ao Reta Peace aad Meee else soe 1. CONNECT Meg rn ear Creed aca cae Peace eos eR aan ant Peed ee 2. COMMUNICATE By Keeping in touch and understanding our readers’ interests, we've evolved into Ari eg ecco SO salis We aim to amaze/and inspire in all that MN ena Rs oe Relat RSA OEP CN BAG SURVEY METHOD: peeks Ie Rear rac} eae COI eT ae MCE eum e020 ony sa Mien WA geo Oe si Pcie ae oles SAMPLING Sarl ae UNIVERSE: Seep) eeccuties een eo Dreher ey