Signature and Name of Invigilator
1. (Signature)
(Name)
2. (Signature)
(Name)
D—0 8 0 5 PAPER—III
Time : 2½ hours] COMMERCE
Number of Pages in this Booklet : 40
Instructions for the Candidates
1. Write your roll number in the space provided on
the top of this page.
2. Answers to short answer/essay type questions are
to be given in the space provided below each question
or after the questions in the Test Booklet itself.
No Additional Sheets are to be used.
3. At the commencement of examination, the question
booklet will be given to you. In the first 5 minutes,
you are requested to open the booklet and
compulsorily examine it as below :
(i) To have access to the Test Booklet, tear off the
paper seal on the edge of this cover page. Do not
accept a booklet without sticker-seal and do not
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(ii) Tally the number of pages and number of
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printed on the cover page. Faulty booklets due
to pages/questions missing or duplicate or not
in serial order or any other discrepancy should
be got replaced immediately by a correct booklet
from the invigilator within the period of 5
minutes. Afterwards, neither the question
booklet will be replaced nor any extra time will
be given.
4. Read instructions given inside carefully.
5. One page is attached for Rough Work at the end of
the booklet before the Evaluation Sheet.
6. If you write your name or put any mark on any part
of the Answer Sheet, except for the space allotted for
the relevant entries, which may disclose your
identity, you will render yourself liable to
disqualification.
7. You have to return the Test booklet to the
invigilators at the end of the examination
compulsorily and must not carry it with you outside
the Examination Hall.
8. Use only Blue/Black Ball point pen.
9. Use of any calculator or log table etc. is prohibited.
10. There is NO negative marking.
D—0805
Roll No.
(In figures as per admission card)
Roll No.
(In words)
Test Booklet No.
[Maximum Marks : 200
Number of Questions in this Booklet : 26
ÂÚUèÿææçÍüØô¢ ·ð¤ çÜU° çÙÎðüàæ
1. ÂãÜðU ÂëDU ·ð¤ ª¤ÂÚU çÙØÌ SÍæÙ ÂÚU ¥ÂÙæ ÚUôÜU ِÕÚU çÜUç¹°Ð
2. ÜUƒæé ÂýàÙ ÌÍæ çÙÕ¢Ï Âý·¤æÚU ·ð¤ ÂýàÙô¢ ·ð¤ ©žæÚU, ÂýˆØð·¤ ÂýàÙ ·ð¤ Ùè¿ð Øæ
ÂýàÙô¢ ·ð¤ ÕæÎ ×ð¢ çÎØð ãéØð çÚU€Ì SÍæÙ ÂÚU ãè çÜUç¹ØðÐ
§â·ð¤ çÜ° ·¤ô§ü ¥çÌçÚU€Ì ·¤æ»Á ·¤æ ©ÂØô» Ùãè¢ ·¤ÚUÙæ ãñÐ
3. ÂÚUèÿææ ÂýæڐUÖ ãôÙð ÂÚU, ÂýàÙ-ÂéçSÌ·¤æ ¥æ·¤ô Îð Îè ÁæØð»èÐ ÂãÜðU
ÂUæ¡¿ ç×ÙÅU ¥æ·¤ô ÂýàÙ-ÂéçSÌ·¤æ ¹ôÜÙð ÌÍæ ©â·¤è çِÙçÜç¹Ì
Áæ¡¿ ·ð¤ çÜU° çÎØð ÁæØð¢»ð çÁâ·¤è Áæ¡¿ ¥æ·¤ô ¥ßàØ ·¤ÚUÙè ãñ Ñ
(i) ÂýàÙ-ÂéçSÌ·¤æ ¹ôÜÙð ·ð¤ çÜU° ©â·ð¤ ·¤ßÚU ÂðÁ¤ÂÚU ÜU»è âèÜU
·¤ô ȤæǸU Üð¢UÐ ¹éÜè ãé§ü Øæ çÕÙæ SÅUè·¤ÚU-âèÜU ·¤è ÂéçSÌ·¤æ
Sßè·¤æÚU Ù ·¤Úð¢UÐ
(ii) ·¤ßÚU ÂëDU ÂÚU ÀUÂð çÙÎðüàææÙéâæÚU ÂýàÙ-ÂéçSÌ·¤æ ·ð¤ ÂëDU ÌÍæ
ÂýàÙô¢ ·¤è ⢁Øæ ·¤ô ¥‘ÀUè ÌÚUã ¿ñ·¤ ·¤ÚU Üð¢U ç·¤ Øð ÂêÚðU ãñ¢UÐ
ÎôáÂê‡æü ÂéçSÌ·¤æ çÁÙ×ð¢ ÂëDU / ÂýàÙ ·¤× ãô¢ Øæ ÎéÕæÚUæ ¥æ »Øð
ãô¢ Øæ âèçÚUØÜU ×ð¢ Ù ãô¢ ¥ÍæüÌ ç·¤âè Öè Âý·¤æÚU ·¤è ˜æéçÅUÂê‡æü
ÂéçSÌ·¤æ Sßè·¤æÚU Ù ·¤Úð¢U ÌÍæ ©âè â×Ø ©âð ÜUõÅUæ·¤ÚU ©â·ð¤
SÍæÙ ÂÚU ÎêâÚUè âãè ÂýàÙ-ÂéçSÌ·¤æ Üð ÜðÐ U §â·ð¤ çÜ°
¥æ·¤ô Âæ¡¿ ç×ÙÅU çÎØð ÁæØð¢»ðÐ ©â·ð¤ ÕæÎ Ù Ìô ¥æ·¤è
ÂýàÙ-ÂéçSÌ·¤æ ßæÂâ Üè ÁæØð»è ¥õÚU Ù ãè ¥æ·¤ô ¥çÌçÚUQ¤
â×Ø çÎØæ ÁæØð»æÐ
4. ¥‹ÎÚU çÎØð »Øð çÙÎðüàæô¢ ·¤ô ŠØæÙÂêßü·¤ Âɸð¢UÐ
5. ©UžæÚU-ÂéçSÌ·¤æ ·ð¤ ¥‹Ì ×𢠷¤“ææ ·¤æ× (Rough Work) ·¤ÚUÙð ·ð¤
çÜ° ×êËØ梷¤Ù àæèÅU âð ÂãÜð °·¤ ÂëDU çÎØæ ãé¥æ ãñÐ
6. ØçÎ ¥æ ©žæÚU-ÂéçSÌ·¤æ ÂÚU ¥ÂÙæ Ùæ× Øæ °ðâæ ·¤ô§ü Öè çÙàææÙ
çÁââð ¥æ·¤è Âã¿æÙ ãô â·ð¤, ¤ç·¤âè Öè Öæ» ÂÚU ÎàææüÌð Øæ ¥¢ç·¤Ì
·¤ÚUÌð ãñ¢ Ìô ÂÚUèÿææ ·ð¤ çÜØð ¥Øô‚Ø ƒæôçáÌ ·¤ÚU çÎØð ÁæØð¢»ðÐ
7. ¥æ·¤ô ÂÚUèÿææ â×æ# ãôÙð ¤ÂÚU ©žæÚU-ÂéçSÌ·¤æ çÙÚUèÿæ·¤ ×ãôÎØ ·¤ô
ÜUõÅUæÙæ ¥æßàØ·¤ ãñ ¥õÚU §âð ÂÚUèÿææ â×æç# ·ð¤ ÕæÎ ¥ÂÙð âæÍ
ÂÚUèÿææ ÖßÙ âð ÕæãÚU Ù Üð·¤ÚU ÁUæØð¢Ð
8. ·ð¤ßÜ ÙèÜð / ·¤æÜð ÕæÜU Œßæ§ZÅU ÂñÙ ·¤æ ãè §SÌð×æÜ ·¤Úð¢UÐ
9. ç·¤âè Öè Âý·¤æÚU ·¤æ ⢻‡æ·¤ (·ñ¤Ü·é¤ÜðÅUÚU) UØæ Üæ» ÅðUÕÜ
¥æçÎ ·¤æ ÂýØô» ßçÁüÌ ãñÐ
10. »ÜÌ ©žæÚU ·ð¤ çÜ° ¥¢·¤ Ùãè¢ ·¤æÅðU ÁæØð¢»ðÐ
1 P.T.O.
 COMMERCE
ßæç‡æ’Ø

PAPER—III
ÂýàÙ-˜æ—III

NOTE : This paper is of two hundred (200) marks containing four (4) sections.
Candidates are required to attempt the questions contained in these sections
according to the detailed instructions given therein.

ÙæðÅ Ñ Øã ÂýàÙ˜æ Îæð âæñ (200) ¥´·¤æ´ð ·¤æ ãñ °ß´ §â×ð´ ¿æÚ (4) ¹´Ç ãñÐ ¥ØçÍüØæð´ ·¤æð §Ù ×ð´ â×æçãÌ
ÂýàÙæð´ ·¤æ ©žæÚ ¥Ü» çÎØð »Øð çßSÌëÌ çÙÎðüàææ𴠷𤠥ÙéâæÚ ÎðÙæ ãñÐ

D—0805 2
 SECTION - I
¹‡ÇU—I

Note : This section contains five (5) questions based on the following
paragraph. Each question should be answered in about thirty (30)
words and each carries five (5) marks.
(5x5=25 marks)
ÙæðÅ Ñ §â ¹´Ç ×ð´ çِÙçÜç¹Ì ¥Ùé‘ÀðÎ ÂÚ ¥æÏæçÚÌ Âæ¡¿ ( 5) ÂýàÙ ãñ´Ð ÂýˆØð·¤ ÂýàÙ ·¤æ ©žæÚ
ֻܻ Ìèâ (30) àæŽÎæð´ ×ð´ ¥ÂðçÿæÌ ãñÐ ÂýˆØð·¤ ÂýàÙ Âæ¡¿ ( 5) ¥´·¤æð ·¤æ ãñÐ
(5x5=25 ¥´·¤)

The concept of social responsibility is not new. Although the idea was already considered
in the early part of the twentieth century, the modern discussion on social responsibility
got a major impetus with the book “Social Responsibilities of Businessmen” by Howard
R. Bowen, who suggested that businesses should consider the social implications of
their decisions. As might be expected, there is no complete agreement on the definition.
In a survey of 439 executives, 68 per cent of responding managers agreed with this
definition : “Corporate social responsibility is seriously considering the impact of the
company’s actions on society.” (John L. Paluszek)

A concept that is newer, but still very similar to social responsibility, is social
responsiveness, which in simple terms means, “the ability of a corporation to relate its
operations and policies to the social environment in ways that are mutually beneficial
to the company and to society”. (Keith Davis and William C. Fredrick)

Both definitions focus on corporations, but these concepts should be expanded

(i) to include enterprises other than businesses, and (ii) to encompass relationships
within an enterprise. The main difference between social responsibility and social
responsiveness is that the latter implies actions and the “how” of enterprise responses.
In this discussion, the terms will be used interchangeably.

âæ×æçÁ·¤ ©žæÚÎæçØˆß ·¤è ¥ßÏæڇææ Ù§ü Ùãè´ ãñÐ Ølç Õèâßè´ àæÌæŽÎè ·ð¤ ÂýæÚçÖ·¤ ßáæðü ×ð´ §â ÂÚ ÂãÜð âð

ãè çß¿æÚ ç·¤Øæ »Øæ Íæ, ãæðßæÇü ¥æÚ. ÕæðßðÙ çÜç¹Ì âðæàæÜ ÚðSÂæ´çâçÕçÜçÅÁ ¥æȤ çÕÁÙðâ×ñÙ àæèáü·¤ ÂéSÌ·¤

·ð¤ Âý·¤æàæÙæðÂÚæ‹Ì âæ×æçÁ·¤ ©žæÚÎæçØˆß âð â´ÕçÏÌ ¥æÏéçÙ·¤ çß¿æÚ çß×àæü ·¤æð ÂýÕÜ ÂýæðˆâæãÙ ç×ÜæÐ §â

ÂéSÌ·¤ ×ð´ ÕæðßðÙ Ùð Øã âéÛææß çÎØæ ç·¤ ©l×è ·¤æð ¥ÂÙð çهæüØæð´ ·ð¤ âæ×æçÁ·¤ ÂýÖæßæð´ ·¤æð ŠØæÙ ×ð´ Ú¹Ùæ ¿æçã°Ð

Áñâæ ç·¤ ¥ÂðçÿæÌ ãñ, §â·¤è ÂçÚÖæáæ ÂÚ Âê‡æü âã×çÌ Ùãè´ ãñ´Ð 439 ·¤æØü·¤æÚè ÂÎæçÏ·¤æçÚØæð´ ÂÚ ç·¤° »Øð
âßðüÿæ‡æ ×ð´ ©žæÚ ÎðÙð ßæÜð 68 ÂýçÌàæÌ ÂýՋϷ¤æð´ Ùð §â ÂçÚÖæáæ âð âã× çÌ ÁÌæ§ü Ñ ÒÒâ×æÁ ÂÚ ·´¤ÂÙè ·ð¤ ·¤æØæðZ

·ð¤ ÂýÖæß ÂÚ »ÖèÚÌæÂêßü·¤ çß¿æÚ ãè (·¤æÂæðüÚðÅ) çÙ»× âæ×æçÁ·¤ ©žæÚÎæçØˆß ·¤æð §´ç»Ì ·¤ÚÌæ ãñÓÓÐ

D—0805 3 P.T.O.
 (ÁæòÙ.°Ü.ÂÜéSÁð·¤)

âæ×æçÁ·¤ ÂýˆØéžæÌæü ¥Âðÿææ·ë¤Ì °·¤ ÙßèÙ ÂڋÌé âæ×æçÁ·¤ ÎæçØˆß ·¤è ¥ßÏæڇææ â𠥈ØçÏ·¤ ç×ÜÌè-ÁéÜÌè

¥ßÏæڇææ ã´ñ çÁâ·¤æ âÚÜ àæŽÎæð´ ×ð´ ¥çÖÂýæØ ãñ, ÒÒ¥ÂÙè â´ç·ý¤Øæ¥æð´ ¥æñÚ ÙèçÌØæð´ ·¤æð âæ×æçÁ·¤ ÂçÚßðàæ âð §â

Âý·¤æÚ âð â´Õ´çÏÌ ·¤ÚÙð ·¤è çÙ»×æð´ ·¤è Øæð‚ØÌæ Áæð ·¤ÂÙè ÌÍæ â×æÁ ÎæðÙæð´ ·ð¤ çÜ° ÜæÖ·¤æÚè ãæðÓÓ

(·¤èÍ Çðçßâ ÌÍæ çßçÜØ× âè. Èýð¤ÇçÚ·¤) ÎæðÙæð´ ÂçÚÖæáæ°´ çÙ»×æð´ ÂÚ ·ð¤ç‹ÎýÌ ãñ´ Üðç·¤Ù §Ù ¥ßÏæڇææ¥æð´ ×ð´

çِ٠çßSÌæÚ ç·¤Øæ ÁæÙæ ¿æçã° Ñ

(i) ÃØßâæØæ𴠷𤠥çÌçÚQ¤ ¥‹Ø ©l× ·¤æð âç×çÜÌ ·¤ÚÙæ ¿æçã°Ð

(ii) °·¤ §·¤æ§ü ×ð´ ¥æ‹ÌçÚ·¤ â´Õ´Ï ·¤æ Öè â×æßðàæ ·¤ÚÙæ ¿æçã°Ð

âæ×æçÁ·¤ ©žæÚÎæçØˆß °ß´ âæ×æçÁ·¤ ÂýˆØéžæÚæˆ×·¤Ìæ ·ð¤ Õè¿ Øã ×éØ ¥‹ÌÚ ãñ ç·¤ âæ×æçÁ·¤ ÂýˆØéžæÚæˆ×·¤Ìæ

×ð´ ©l× ·ð¤ ÂýˆØžæÚæ𴠷𤠷¤æØü ÌÍæ Ò·ñ¤âð ·¤Úð´Ó âçóæçãÌ ãñÐ §â ÂçÚ¿Øæü ×ð´ §Ù·¤æ ÂýØæð» ¥‹ÌÚ ÂçÚßÌüÙèØ M¤Â ×ð´

ç·¤Øæ ÁæØð»æÐ

Based on the contents of the above para, answer the following questions :

©ÂÚæðQ¤ ÂñÚæ ·ð¤ â‹ÎÖü ×ð´ çِ٠ÂýàÙæ𴠷𤠩žæÚ ÎèçÁ° Ñ

1. How and when the concept of social responsibility got major impetus ?

âæ×æçÁ·¤ ©žæÚÎæçØˆß ·¤è ¥ßÏæڇææ ·¤æð ·¤Õ ¥æñÚ ·ñ¤âð ÂýÕÜ ÂýæðˆâæãÙ ç×Üæ?

D—0805 4
2. Is there complete agreement on definitions of social responsibility ?
€Øæ âæ×æçÁ·¤ ©žæÚÎæçØˆß ·¤è ÂçÚÖæáæ ÂÚ Âê‡æü âã×çÌ ÕÙè ãñ?

3. What is the newer concept of social responsibility ?

âæ×æçÁ·¤ ©žæÚÎæçØˆß ·¤è ¥Âðÿææ·ë¤Ì ÙßèÙ ¥ßÏæڇææ €Øæ ãñ?

D—0805 5 P.T.O.
4. What is the main difference between social responsibility and social responsiveness ?
âæ×æçÁ·¤ ÎæçØˆß ÌÍæ âæ×æçÁ·¤ ÂýˆØéžæÚæˆ×·¤Ìæ ¥ßÏæڇææ ×𴠀Øæ ¥‹ÌÚ ãñ´?

5. What was the result of the survey of executives ?

·¤æØü·¤æÚè ÂÎæçÏ·¤æçÚØæð´ ·ð¤ âßðüÿæ‡æ ·¤æ €Øæ Âçڇææ× Âýæ# ãé¥æ?

D—0805 6
 SECTION - II
¹‡ÇU—II

Note : This section contains fifteen (15) questions each to be answered in

about thirty (30) words. Each question carries five (5) marks.
(5x15=75 marks)

ÙæðÅ Ñ §â ¹´Ç ×ð´ Âæ¡¿-Âæ¡¿ (5-5) ¥´·¤æ𴠷𤠴Îýã (15) ÂýàÙ ãñ´Ð ÂýˆØð·¤ ÂýàÙ ·¤æ ©žæÚ
ֻܻ Ìèâ (30) àæŽÎæð´ ×ð´ ¥ÂðçÿæÌ ãñÐ ÂýˆØð·¤ ÂýàÙ Âæ¡¿ (5) ¥´·¤æð´ ·¤æ ãñÐ

(5x15=75 ¥´·¤)

6. State the incentives offered for the development of small enterprises in the Union Budget
2005-06.
·ð¤‹ÎýèØ ÕÁÅ 2005-06 ×ð´ ܃æé ©l×æð´ ·ð¤ çß·¤æâ ·ð¤ çÜ° çÎØð ÁæÙð ßæÜð ÂýæðˆâæãÙæð´ ·¤æ ©„ð¹ ·¤Úð´

D—0805 7 P.T.O.
7. What are the main areas of reforms in the public sector ? Explain.
âæßüÁçÙ·¤ ÿæð˜æ ×ð´ âéÏæÚ ·ð¤ ×éØ ÿæð˜æ ·¤æñÙ âð ãñ´? â×Ûææ§Øð

8. What do you mean by financial leverage ?

çߞæèØ-çÜßÚðÁ âð ¥æ €Øæ â×ÛæÌð ãñ´?

D—0805 8
9. Define the term stock-split.
SÅæò·¤-çßÖæÁÙ (çSŒÜÅ) ·¤è ÂçÚÖæáæ Îð´Ð

10. Define stagflation.

â´SȤèçÌ ·¤è ÂçÚÖæáæ Îð´Ð

D—0805 9 P.T.O.
11. Define price-leadership under oligopoly.
¥ËÂæçÏ·¤æÚ ·ð¤ ¥‹Ì»üÌ ·¤è×Ì-ÙðÌëˆß ·¤æð ÂçÚÖæçáÌ ·¤Úð´Ð

12. In what kind of situations will you prefer secondary data ?

ç·¤Ù ÂçÚçSÍçÌØæð´ ×ð´ ¥æ çmÌèØ·¤ â´×·¤æð´ (ÇæÅæ) ·¤æð ÂýæÍç×·¤Ìæ Îð´»ð´?

D—0805 10
13. State three applications of chi-square test.
·¤æ§ü-S€ßñØÚ ÅðSÅ ·ð¤ ÌèÙ ¥ÙéÂýØæð»æð´ ·¤æ ©„ð¹ ·¤Úð´Ð

14. How does ‘corporate governance’ help in achieving the objectives of an organisation ?
°·¤ â´»ÆÙ ·ð¤ ÜÿØæð´ ·¤æð ÂæÙð ×ð´ ·¤æÂæðüÚðÅ »ßÙðZâ ç·¤â Âý·¤æÚ âãæØ·¤ ãñ?

D—0805 11 P.T.O.
15. Name different theories of motivation.
¥çÖÂýðڇææ ·ð¤ çßçÖóæ çâhæ‹Ìæð´ ·ð¤ Ùæ× ÕÌæ°´Ð

16. What is ‘interest coverage’ ratio ?

ŽØæÁ-·¤ßÚðÁ (çßSÌæÚ) ¥ÙéÂæÌ €Øæ ãñ?

D—0805 12
17. State the reasons for ‘material volume variance’.
Òâæ×»ýè-¥æ·¤æÚ çßçÖóæÌæ ·ð¤ ·¤æڇæ ÕÌæ°´Ð

18. What is career planning strategy ?

·ñ¤çÚØÚ-çÙØæðÁÙ ÃØêãÚ¿Ùæ €Øæ ãñ?

D—0805 13 P.T.O.
19. Mention three major differences between commercial banks and co-operative banks.
ßæç‡æç’Ø·¤ Õñ´·¤æð´ ÌÍæ âã·¤æÚè Õñ´·¤æð´ ·ð¤ Õè¿ ÌèÙ Âý×é¹ ¥‹ÌÚ ÕÌæ°´Ð

20. Define ‘hedging’.

ÒãñçÁ´»Ó ·¤è ÂçÚÖæáæ ÎèçÁ°Ð

D—0805 14
 SECTION - III
¹‡ÇU—III

Note : This section contains five (5) questions from each of the electives /
specialisations. The candidate has to choose only one elective /
specialisation and answer all the five questions from it. Each question
carries twelve (12) marks and is to be answered in about two hundred
(200) words.
(12x5=60 marks)

ÙæðÅ Ñ §â ¹´Ç ×ð´ ÂýˆØð·¤ °ðç‘À·¤ §·¤æ§ü/çßàæðá™æÌæ âð Âæ¡¿ (5) ÂýàÙ ãñ´Ð ¥ØÍèü ·¤æð ·ð¤ßÜ
°·¤ °ðç‘À·¤ §·¤æ§ü/çßàæðá™æÌæ ·¤æð ¿éÙ·¤Ú ©âè ×ð´ âð Âæ¡¿æð ÂýàÙæð´ ·¤æ ©žæÚ ÎðÙæ ãñÐ ÂýˆØð·¤
ÂýàÙ ÕæÚã (12) ¥´·¤æð´ ·¤æ ãñ ß ©â·¤æ ©žæÚ Ü»Ö» Îæð âæñ (200) àæŽÎæð´ ×ð´ ¥ÂðçÿæÌ ãñÐ
(12x5=60 ¥´·¤)

Elective - I
(Accounting and Finance)
çß·¤ËÂU—I
(Üð¹æ´·¤Ù ÌÍæ çߞæ)

21. State the needs and importance of Human Resources Accounting in a large business
organisation.
ÕǸð ÃØßâæØ â´»ÆÙæð ×ð´ ×æÙß â´âæÏÙ Üð¹æ´·¤Ù ·¤è ¥æßàØ·¤Ìæ°´ °ß´ ×ãˆß ÕÌæ°´Ð

22. Differentiate between money market and capital market.

×éÎýæ-ÕæÁæÚ ÌÍæ ´êÁè-ÕæÁæÚ ·ð¤ ×ŠØ ¥‹ÌÚ ÕÌæ§ØðÐ

23. How do the venture capital funds help an entrepreneur ?

ßñ´¿Ú ·ð¤çÂÅÜ-Ȥ‡Çâ÷ °·¤ ©l×è ·¤è âãæØÌæ ·ñ¤âð ·¤ÚÌð ãñ´?

24. Explain the procedure of issuing GDRs.

Áè.Çè.¥æÚ. ÁæÚè ·¤ÚÙð ·¤è Âýç·ý¤Øæ ·¤è ÃØæØæ ·¤èçÁ°?

25. Critically examine the achievements and failures of Accounting Standard Board in
setting accounting standards.
Üð¹æ·¤Ú‡æ ×æÙ·¤ ·ð¤ çÙ×æü‡æ ×ð´ Üð¹æ·¤Ú‡æ ×æÙ·¤ ÂçÚáÎ ·¤è ©ÂÜçŽÏØæð´ ÌÍæ çßȤÜÌæ¥æð´ ·¤æ ¥æÜæð¿Ùæˆ×·¤
ÂÚèÿæ‡æ ·¤èçÁ°Ð

D—0805 15 P.T.O.
 OR / ¥Íßæ

Elective - II
(Marketing)
çß·¤Ë—II
(ç߇æÙ)

21. Explain the factors which you will take into consideration for market segmentation.
ÕæÁæÚ ¹‡Çè·¤Ú‡æ ·ð¤ çÜ° ¥æ çÁ٠̈ßæð´ ·¤æð ŠØæÙ ×ð´ Ú¹ð´»ð´ ©Ù·¤è ÃØæØæ ·¤Úð´Ð

22. Describe various pricing strategies a marketing manager can adopt to increase market
share.
°·¤ ç߇æÙ ÂýՋϷ¤ ÕæÁæÚ-àæðØÚ ßëçh ãðÌé ·¤æñÙâè çßçÖóæ ·¤è×Ì-ÃØêãÚ¿Ùæ¥æð´ ·¤æð ¥ÂÙæ°ð»æ? çßßڇæ Îð´Ð

23. What do you understand by distribution channel ? What factors would help the manager
in the choice of the channel ?
çßÌÚ‡æ ¿ñÙÜ âð ¥æ €Øæ â×ÛæÌð ãñ´? ¿ñÙÜ ·ð¤ ¿ØÙ ×ð´ ÂýՋϷ¤ ·ð¤ çÜ° ·¤æñÙ âð Ìˆß âãæØ·¤ ãæð´»ð´?

24. What is market penetration ? Discuss its implications with appropriate example.
ÕæÁæÚ-ÀðÎÙ €Øæ ãñ? ©ÂØéQ¤ ©Îæãڇæ âçãÌ §â·ð¤ ÂýÖæßæð´ ·¤è ¿¿æü ·¤èçÁ°Ð

25. Discuss the steps to be taken by the marketing manager for launching a new consumer
product in the market.
ÕæÁæÚ ×ð´ °·¤ ÙØæ ©ÂÖæðQ¤æ-©ˆÂæÎ ÜæÙð ·ð¤ çÜ° ç߇æÙ ÂýՋϷ¤ mæÚæ ©ÆæØð ÁæÙð ßæÜð ·¤Î×æð´ ·¤è ¿¿æü
·¤èçÁ°Ð

OR / ¥Íßæ
Elective - III
Human Resource Management
çß·¤Ë—III
(×æÙß â´âæÏÙ ÂýՋÏ)

21. Differentiate between recruitment and selection. Explain the systems approach to
selection of employees.
ÖÌèü ÌÍæ ¿ØÙ ×ð´ ¥‹ÌÚ SÂcÅ ·¤èçÁ°Ð ·¤×ü¿æçÚØæ𴠷𤠿ØÙ ãðÌé ¥ÂÙæØè ÁæÙð ßæÜè çâSÅ×â÷-°Âýæð¿ ·¤è
Ã؁Øæ ·¤èçÁ°Ð

D—0805 16
22. What is the difference between Training and Human Resource Development ? Why
training is essential in a competitive world ?
Âýçàæÿæ‡æ ÌÍæ ×æÙß â´âæÏÙ çß·¤æâ ×𴠀Øæ ¥‹ÌÚ ãñ? ÂýçÌSÂÏæüˆ×·¤ çßàß ×ð´ Âýçàæÿæ‡æ €Øæð´ ¥çÙßæØü ãñ?

23. Describe the performance appraisal process. Do you think that managers should also
be subject to performance appraisal ?
·¤æØüÿæ×Ìæ ×êËØæ´·¤Ù Âýç·ý¤Øæ ·¤æ ߇æüÙ ·¤Úð´Ð €Øæ ¥æ âæð¿Ìð ãñ´ ç·¤ ÂýՋϷ¤æð´ ·¤æð Öè ·¤æØüÿæ×Ìæ ×êËØæ´·¤Ù âð
»éÁÚÙæ ¿æçã°?

24. What is the need for co-operation between labour-unions and management ?
oý×-ⴃææð´ ÌÍæ ÂýՋϷ¤æð´ ·ð¤ ×ŠØ âãØæð» ·¤è €Øæ ¥æßàØ·¤Ìæ ãñ?

25. Examine the suitability of privatisation of pension funds.

Âð‹àæÙ-È´¤Ç ·ð¤ çÙÁè·¤Ú‡æ ·¤è ©ÂØéQ¤Ìæ ·¤æ ÂÚèÿæ‡æ ·¤èçÁ°Ð

OR / ¥Íßæ

Elective - IV
(International Business)
çß·¤Ë—IV
(¥‹ÌÚæüCþèØ ÃØæÂæÚ)

21. “W.T.O. rules make life easier for all”. Elucidate.

ÒÒǎËØé.Åè.¥æð. çÙØ× âÖè ·ð¤ çÜ° ÁèßÙ ·¤æð ¥æâæÙ ÕÙæÌð ãñ´ÓÓ -ÃØæØæ ·¤Úð´Ð

22. “Increased foreign trade means increased challenges to developing countries like India”.
Comment.
ÒÒÕɸÌð ãé° çßÎðàæè ÃØæÂæÚ ·¤æ ¥Íü ãñ ÖæÚÌ Áñâð çß·¤æâàæèÜ Îðàææð´ ·ð¤ çÜ° ÕɸÌè ãé§ü ¿éÙæñçÌØæ´ÓÓ- çŌ‡æè ·¤Úð´

23. What are the implications of foreign currency crises on international business in
underdeveloped countries ?
¥ËÂçß·¤çâÌ Îðàææð´ ×ð´ çßÎðàæè ×éÎýæ â´·¤Å ·¤æ ¥‹ÌÚæüCþèØ ÃØæÂæÚ ÂÚ €Øæ ÂýÖæß ãæð â·¤Ìæ ãñ´?

D—0805 17 P.T.O.
24. What do you mean by fixed and flexible rates of foreign exchange ? Explain factors
causing fluctuations in exchange rates.

çßÎðàæè çßçÙ×Ø ·ð¤ çSÍÚ ÌÍæ ÂçÚßÌüÙàæèÜ ÎÚ âð ¥æ €Øæ â×ÛæÌð ãñ´? çßçÙ×Ø ÎÚ ×ð´ ©ÌæÚ ¿É¸æß ·ð¤ ·¤æÚ·¤
̈ßæð´ ·¤æ ߇æüÙ ·¤èçÁ°Ð

25. Define ‘exchange control’. Discuss the objectives and methods of exchange control.

çßçÙ×Ø çÙ؋˜æ‡æ ·¤æð ÂçÚÖæçáÌ ·¤èçÁ°Ð çßçÙ×Ø çÙ؋˜æ‡æ ·ð¤ ©gðàØæð´ ¥æñÚ çßçÏØæð´ ·¤è ¿¿æü ·¤èçÁ°Ð

OR / ¥Íßæ

Elective - V
(Income-Tax Law and Tax Planning)

çß·¤Ë—V
(¥æØ·¤Ú ÌÍæ çÙØæðÁÙ)

21. How will you determine residential status of an individual ?

ç·¤âè ÃØçQ¤ ·¤è ¥æßæâèØ çSÍçÌ ·¤æ çÙÏæüÚ‡æ ¥æ ·ñ¤âð ·¤Úð´»ð´?

22. How is taxable income computed ? How is tax liability calculated ?

·¤ÚØæð‚Ø ¥æØ ·¤è »‡æÙæ ·ñ¤âð ·¤è ÁæÌè ãñ? ·¤Ú-ÎæçØˆß ·¤è »‡æÙæ ·ñ¤âð ·¤è ÁæÌè ãñ?

23. How will you treat housing loan in the computation of income tax ?

¥æØ·¤Ú »‡æÙæ ·ð¤ â´ÎÖü ×ð´ »ëã-«¤‡æ ÂÚ ·ñ¤âð çß¿æÚ ·¤Úð´»ð´?

24. What are the powers of the Central Board of Direct Taxes ?

âð‹ÅþÜ ÕæðÇü ¥æòȤ ÇæØÚð€Å Åñ€âðÁ ·ð¤ ¥çÏ·¤æÚæð´ ·¤æ ©„ð¹ ·¤èçÁ°Ð

25. How can a political party claim exemption under section 13 A of the Income Tax Act ?

¥æØ·¤Ú ¥çÏçÙØ× ·ð¤ ¥Ùé‘ÀðÎ 13 A ·ð¤ ¥‹Ì»üÌ °·¤ ÚæÁÙèçÌ·¤ ÎÜ ÀêÅ ·¤æ Îæßæ ·ñ¤âð ·¤Ú â·¤Ìæ ãñ?

D—0805 18
D—0805 19 P.T.O.
D—0805 20
D—0805 21 P.T.O.
D—0805 22
D—0805 23 P.T.O.
D—0805 24
D—0805 25 P.T.O.
D—0805 26
D—0805 27 P.T.O.
D—0805 28
 SECTION - IV
¹‡Ç—IV

Note : This section consists of one essay type question of forty (40) marks to
be answered in about one thousand (1000) words on any of the
following topics. This question carries 40 marks.
(40x1=40 marks)

ÙæðÅ Ñ §â ¹´Ç ×ð´ °·¤ ¿æÜèâ (40) ¥´·¤æð ·¤æ çÙՋÏæˆ×·¤ ÂýàÙ ãñ çÁâ·¤æ ©žæÚ çِÙçÜç¹Ì
çßáØæð´ ×ð´ âð ·ð¤ßÜ °·¤ ÂÚ, ֻܻ °·¤ ãÁæÚ (1000) àæŽÎæð´ ×ð´ ¥ÂðçÿæÌ ãñÐ
(40x1=40 ¥´·¤)

26. State the objectives of corporate disclosure. Discuss the recent trends in the corporate
disclosure with special reference to social reporting.
çÙ»× Âý·¤Åè·¤Ú‡æ ·ð¤ ©gðàØ ÕÌ槰Рâæ×æçÁ·¤ çÚÂæðçÅ´ü» ·ð¤ â‹ÎÖü ×ð´ çÙ»× Âý·¤Åè·¤Ú‡æ ·¤è ¥æÏéçÙ·¤
ÂýßëçžæØæð´ ·¤è ¿¿æü ·¤èçÁ°Ð

OR / ¥Íßæ
“The business organisations in India operate in a fragmented market”. Comment what
should a business organisation do to become a market leader in fast moving consumer
goods (FMCG) market ?
ÖæÚÌ ×ð´ ÃØæßâæçØ·¤ â´»ÆÙæð´ ·¤æð çßրÌæ ÕæÁæÚæð´ ×ð´ ·¤æØü ·¤ÚÙæ ãæðÌæ ãñÐ Ìèßý çß¿çÚÌ ©ÂÖæð» ßSÌé ÕæÁæÚ ×ð´
ÕæÁæÚ ÙæØ·¤ ÕÙÙð ·ð¤ çÜ° ÃØæßâæçØ·¤ â´»ÆÙ ·¤æð €Øæ ·¤ÚÙæ ¿æçã°?

OR / ¥Íßæ
Discuss the main issues relating to financial sector reforms in India. Identify the future
challenges in this regard.
ÖæÚÌ ×ð´ çߞæèØ ÿæð˜æ âéÏæÚæð´ ·ð¤ â´Õ´Ï ×ð´ ×éØ ¥æØæ×æð´ ·¤è ¿¿æü ·¤èçÁ°Ð §â â´Õ´Ï ×ð´ ÖçßcØ ·¤è ¿éÙæñçÌØæð´ ·¤æð
SÂC ·¤èçÁ°Ð

D—0805 29 P.T.O.
D—0805 30
D—0805 31 P.T.O.
D—0805 32
D—0805 33 P.T.O.
D—0805 34
D—0805 35 P.T.O.
D—0805 36
D—0805 37 P.T.O.
D—0805 38
D—0805 39 P.T.O.
 FOR OFFICE USE ONLY
Marks Obtained

Obtained

Obtained

Obtained

Obtained
Question

Question

Question

Question
Number

Number

Number

Number
Marks

Marks

Marks

Marks
1 26 51 76
2 27 52 77
3 28 53 78
4 29 54 79
5 30 55 80
6 31 56 81
7 32 57 82
8 33 58 83
9 34 59 84
10 35 60 85
11 36 61 86
12 37 62 87
13 38 63 88
14 39 64 89
15 40 65 90
16 41 66 91
17 42 67 92
18 43 68 93
19 44 69 94
20 45 70 95
21 46 71 96
22 47 72 97
23 48 73 98
24 49 74 99
25 50 75 100

Total Marks Obtained (in words) .....................................

(in figures) ....................................

Signature & Name of the Coordinator ...............................

(Evaluation) Date .............................

D—0805 40