Customer loyalty in Detergents

1.Ankit Bapna – 05
2.Chirag Gahlaut – 13
3.Darshan Gandhi – 15
4.Pawan Jain – 18
5.Shashank Panthri – 43
6.Shashank Rathi - 52
 Presentation Flow
Introduction to the topic.
Purpose of the research
Nature of the research
Research design
Data collection tools.
Data analysis
Hypothesis to test the variables
Possible conclusion
Benefits of the research
Limitation of the Research
 Purpose of the research
We are conducting a research to explore the
factors that would enable us to know loyalty of
consumer towards a particular brand of
detergent
 Nature of the research

Exploratory research
 Variables are unknown
 Explore the variables
 Objective of the Research
To find out what makes a customer loyal to a particular
brand of detergent
To explore various parameters which test the loyalty of
the customer
 Research design
Phase 1
Qualitative

Data collection tool

Questionnaire
Personal interview
 Variables explored
Price
Quality
Quantity
Colour
Odour
Advertised(how well it is endorsed
Friends and relatives influence
Schemes available
Traditional approach
 Sample Design
• Relevant sample size is taken.
 Questionnaire is used as a data collection tool.
 100 respondents
 Age group 25-45
 Gender-females
Questionnaire Design
 Hypothesis Test
• Multiple Regression Test
Analysis
Possible conclusion
Scope
Limitations