PRODUCT

PRODUCT STRATEGY
STRATEGY

Presented BY
Subhash Babu
Sec B
 What Is the Product?
Anything that can be offered to a market
for attention, acquisition, use or
consumption.
Satisfies a want or a need.
Includes:
Physical Products
Services
Persons
Places
Organizations
Ideas
 Types of Products
 Consumer
 Industrial
 Other Entities
– Organizations
– Persons
– Places
– Ideas
Types of Products
CONSUMER PRODUCTS
Convenience Products
> Buy frequently & immediately
> Low priced
> Many purchase locations
> Includes:
• Staple goods
• Impulse goods
• Emergency goods
Specialty Products
> Special purchase efforts
> Unique characteristics
> Brand identification
> Few purchase locations
Shopping Products
> Buy less frequently
> Gather product information
> Fewer purchase locations
> Compare for:
• Suitability & Quality
• Price & Style
Unsought Products
> New innovations
> Products consumers don’t
want to think about
> Require much advertising &
personal selling
Types of Products
INDUSTRIAL PRODUCTS
Materials
Materials and
and
Parts
Parts

Capital
Capital
Items
Items

Supplies
Supplies and
and
Services
Services
Individual Product Strategy
Decisions
 Attributes
 Packaging
 Labeling
 Product Support
Product Attributes - Where Do
They Come From?

Quality
Quality
Features
Features

Design
Design
Packaging

Competitive
Sales Advantages Product
Tasks Safety
Packaging
Packaging

Labeling
Labeling
Identifies Promotes
Describes
THANKS
FOR
Your CORPARATION

Future
Managers