Scribd Logo
Upload

Welcome to Scribd!

  • The Marketing Mix

    Uploaded by

    Zavvar
    6 views8 pages

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views8 pages

    The Marketing Mix

    Uploaded by

    Zavvar

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    The Marketing Mix

    4 P’s
    4 P’s
    Product
    Price
    Place
    Promotion
    Product Price

    Target

    Place Promotion
    Product
    The physical product or service.
    Price
    Takes into account profit margins and
    the probable response of customers
    and competitors.
    Place
    Where will product be sold and how will it get
    there? (DISTRIBUTION)
    Promotion
    Advertising, publicity, public relations…
    Product Price Place Promotion

    Functionality List price Channel Advertising


    Appearance Discounts members Personal
    Quality Financing Market Selling
    Packaging Leasing coverage Public
    Brand Location Relations
    Warranty Logistics Media
    Service Budget

    You might also like