Strengths

• Long Presence in Industry

• Product engineered to suit a variety of Culture
and Climate
• High Product Benefits
• Good Research team
Weakness
• Less concerned about judging the consumer
habit, more about BEP
• Inability to generate volume
• Weak pricing policy
• International Board uncooperative
• Inability to convert trial purchases
Opportunity
• To generate awareness towards health and skin
care products in order to raise sales volume
• Presence of few competitors
• Lower excise duties
• Consumers preference for organized sector
brands
Threats
• Competitors product are much cheaper
• Consumer loyalty towards Lakme
• Price sensitive customers
• Consumers are not upgrading
Ans. 1
• 4 components of pricing strategy (Cost, Price
sensitivity, Competition, Product life cycle)
• Market Penetration can used for pricing
product
• Low price will create market
• It can have little mark up
• It will develop market
Ans. 2
• Loyalty towards Lakme
• Inability to sufficiently advertise its product
• Less focused product strategy
• Double price of products
• Neither Indian heading strategy nor decision
making
• No experience in launching product in
developing markets
Ans. 3
• Product Strategy: It is a marketing plan for a
product based on the characteristics of target
market, market share objectives, desired
product positioning within the market and
profit objectives.

• It changes with change in product levels

Ans. 3
Factors
• Product variety
• Consumer habit
• Competitors offering
• Pricing
• Promotion
Thank You