# 3: Influence

Achieving Impacting
and
contact Behavior
 Shakti Activities

Free Health Camps in Shakti Village

Free Dental Camps in Shakti Villages
 iShakti
• Rural community portal that creates access to information

• Villagers can register as users and surf content areas:

– Agriculture, health, veterinary services, education, employment
opportunities, education, personal grooming, entertainment, games

• All content backed by local language voice-over

• On all content areas, users can pose queries

• 1,000 kiosks in AP, partnership with government

Vision 2010

100,000 500,000 600 million

Entrepreneurs villages Consumers

Shakti shallreach every home in every village, create sustainable

livelihood opportunities, and enhance the quality of life in rural India
Rural market – Today’s hope for FMCG

The winning combination will be a good product with

consistent quality. Once you earn the villagers' loyalty
(and they are known for their brand loyalty), it will be
difficult for competitors to take away your customers

The rural market is growing at five times the rate of the

urban market, but market men are still trying to find out
what factors induce a villager to buy a particular product.
Penetrative pricing and availability are the key
Hiren K. Patel, managing director of Nirma Consumer Care