Professional Documents
Culture Documents
Riordan Manufacturing plant in Hangzhou, China prepares the forecast for electric fan
sales for throughout the world including Unites States. The future demand of fans is forecast
based on taking average of sales for the last three years and extrapolating it into the next year.
The assumption in using this forecast method is that history will repeat itself within manageable
The problem with this methodology is the need to continually carry a large amount of
historical data. Also historical occurrences are not a guarantee for future sales. In many
applications , the most recent occurrences are more indicative of the future than those in the
more distant past. Riordan fans should use Exponential smoothing as the future forecast method
for forecasting its electric fan sales. In the exponential smoothing method, only three pieces of
data are needed to forecast the future: the most recent forecast, the actual demand that occurred
for that forecast period, and a smoothing constant alpha (α). The smoothing constant determines
the level of smoothing and the speed of reaction to differences between forecasts and actual
occurrences. The value for the constant is determined both by the nature of the product and by te
manager’s sense of what constitutes a good response rate. In the case of Riordan Manufacturing,
percentage points, to give greater importance to the expected growth (Chase, Jacobs, &