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  • Distributio N Channel: How The Internet Has Affected and Changed The Balance of Power in Distribution Channels

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    Poobharathii Balakrishnan
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    The document discusses how the internet has affected and changed the balance of power in distribution channels. It defines distribution channels as the methods used by manufacturers to present products to users for business purposes. The internet has added another communication channel between buyers and sellers, facilitating real-time communication and closer ties between customers and suppliers. This has increased customer convenience and reduced shopping time. The internet as a distribution channel may change businesses over the next few years, so it is important to consider how competitors could use it and any potential damage to competitive advantages.

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    Distribution Channel

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    The document discusses how the internet has affected and changed the balance of power in distribution channels. It defines distribution channels as the methods used by manufacturers to present products to users for business purposes. The internet has added another communication channel between buyers and sellers, facilitating real-time communication and closer ties between customers and suppliers. This has increased customer convenience and reduced shopping time. The internet as a distribution channel may change businesses over the next few years, so it is important to consider how competitors could use it and any potential damage to competitive advantages.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    8 views6 pages

    Distributio N Channel: How The Internet Has Affected and Changed The Balance of Power in Distribution Channels

    Uploaded by

    Poobharathii Balakrishnan
    The document discusses how the internet has affected and changed the balance of power in distribution channels. It defines distribution channels as the methods used by manufacturers to present products to users for business purposes. The internet has added another communication channel between buyers and sellers, facilitating real-time communication and closer ties between customers and suppliers. This has increased customer convenience and reduced shopping time. The internet as a distribution channel may change businesses over the next few years, so it is important to consider how competitors could use it and any potential damage to competitive advantages.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    DISTRIBUTIO

    N CHANNEL

    How the internet has affected and
    changed the balance of power in
    distribution channels
    Member of
    Group

    POOBHARATHII A/L BALAKRISHNAN
    10DIP09F2057
    MOHD FAREEZ BIN ZAILAN
    19DIP09F2032
    NORIZZIHAN BINTI ABDULLAH SANI
    19DIP09F2056
    Definition

    Product presentation method th
    at generated by manufacturer to
    users for business purposes .
    Internet has affected in
    Distribution channel

    Distribution determines how the customer
    actually receives a product or service (also often
    called fulfillment)
    Adds another communication channel between
    buyers and sellers
    Facilitates real-time communication so firms can
    have closer ties with customers and suppliers -
    improved market responsiveness
    Increases customer convenience and reduces time
    spent on shopping
    Internet has change the balance of
    power in Distribution Channels

    Internet as a distribution channel, it is necessary to
    look into the future and ask how this network may
    change our business over the next two or three
    years.
    It is not sufficient to consider the possible
    advantages; it is also of prime importance to assess
    the possible damage our competitive advantage
    could suffer if other businesses of the particular
    industry entered the Internet and it became an
    important distribution channel for line of activity.
    THANK YOU

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