This Document is for information purposes only.

This Document does not constitute nor is it intended to constitute an offer to buy or sell or a solicitation to
an offer to buy or sell any securities or any other financial products / investment products (hereinafter collectively referred to as “Products”) mentioned in
this Document or an attempt to influence the opinion or behavior of the Investors/Recipients. Investors/Recipients must make their own investment
decisions based on their own specific investment objectives, their financial position and using such independent professional advisors for seeking
independent legal, investment and tax advice as they believe necessary, before acting on any information in this Document or before making any
investments in such Products. Any use of the information contained in this Document and any investments and investment related decisions of the
Investors/Recipients are at the sole discretion & risk of the Investors/Recipients. There may be changes in the legal, tax and the regulatory regimes
(including without limitation, political changes, government regulation, social instability, stock market fluctuations, diplomatic disputes, or other similar
developments), which could adversely affect your investments in the Products. Your investments in the Products stand a risk of loss of capital and the
Investors/Recipients should be aware that they may lose all or any part of their investments in such Products.
Mr Advisor,
IFAN does not endorse the Products in any manner whatsoever. IFAN does not accept any responsibility or liability or warrant or guarantee the
performance or profitability of the Products nor does IFAN warrant or guarantee the returns including any assured returns and that the investment
Kucch wish karo,
objectives of the Products shall be achieved at any time and in any manner whatsoever. IFAN makes no representations or warranties or guarantees,
express or implied, regarding the accuracy, completeness or reliability of any contents (including the Products) provided in this Document or the Terms genie pura karega!!
of Offer. Without limiting any of the foregoing, ING Financial Services Private Limited (“IFAN”) expressly disclaims any and all liability or responsibility for
any damages or losses incurred by the Investors/Recipients or any other person/entity, arising out of or related to the contents of this Document, the
Terms of Offer or any investments in the Products including any and all direct, special, punitive, indirect, or consequential damages (including lost
profits), even if notified of the possibility of such damages.
This Document is not intended to be any form of an investment advertisement, advice or information and has not been registered under any jurisdiction
and is for information purposes only. The distribution of this Document in certain jurisdictions may be restricted / prohibited by law and the persons who
come into possession of the Document should inform themselves about and observe any such restrictions/prohibitions. Investors/Recipients are
advised to read the Offer Document/Prospectus/Memorandum/Terms pertaining to the Offer (“Terms of Offer”) of such Products carefully before
making any investment decision pertaining to the Products. The information in this Document reflects prevailing conditions as of date of publication and
is subject to change from time to time. The distribution, reproduction or other use of all or any portion of this Document is prohibited.

ING Financial Services Pvt. Ltd.,

601/602, Windsor, Off C.S.T Road, Kalina, Santacruz (E), Mumbai 400 098, India.

Toll Free : 1 800 22 6784 [BSNL/MTNL telephones only] or 022 - 4082 7990 or SMS <ING IFAN> to 54545
email us at advisor@in.ing.com or visit www.ifan.co.in
 Are these you current concerns?
Genie understands your issues.
AAJ KE BAAD, AAPKE PROBLEMS,
Increasing client
AUR HIS SOLUTIONS servicing costs

Clients asking for

regular updates

Shrinking margins

Evolving regulatory
environment

Increasing need
for 'professional' set-up

Need to shift
from 'sales based
advice' to 'advice
based sales'
 Genie se kucch bhi
maango-Knowledge, power,
time but related to your Dear Associate,
HELLO profession. You are
The advisory business in India is changing rapidly. I have seen these changes in my 14 years of experience where I
Independent, not alone. have witnessed the journey from an agent to a broker, a broker to an advisor and now to the new era of Financial
Mr. Advisor Hum aapke saath hain! Planners. At each & every step one requires to gain more product knowledge, deeper understanding of financial
markets & wider information of clients, enhance skills, upgrade technology, etc. It's an enormous task, but the truth
is, our world of investments is changing dramatically and we have to cope up with the change.

There are two ways to go about it. First, spend huge time, money & resources to enhance the capabilities and
facilities on an on-going basis so that we are able to retain our clients and thereby increase the business. However,
this option seems to drift us away from our core competency of financial planning.

Rajan Pathak The second & viable option is to partner with experts of the industry and out source all the services which are required
VP & National Head to enhance our business, help us retain clients & compete with big organizations.

'ING Financial Advisors Network - IFAN', an answer to this growing & challenging need by an IFA.
IFAN is a web based platform designed to help you grow your business & strive to become a true financial planner. I
sincerely do feel that IFAN is the answer to all the queries & challenges the future holds.

Our solutions will come in the form of Research Reports, Product Baskets, Financial Planning Tools, ING One Answer
Help Desk, Web based Technology and High Revenue Sharing models. More importantly, we will support you with
continuous training and education. In short, you get the advantage of our brand & resources without compromising
on your independence!.

IFAN provides you the opportunity to sprint while others will walk the changes and believe me, together we can
change the Financial Advisory concept that will help us reach the pinnacle of success.

Warm Regards,

Rajan Pathak
VP & Business Head
 Co mp
l ete fin
We b b ancia
ased p l pl a n
latform ning t
for any ools I have a support system
time, a
Online acc nywhe
re con
that will give you near to
ess to you v enienc super powers...
r clients' p e
ortfolio
Centralized s
upport in the

Ongoing training programs

form of ‘ING
One Answer’
Hi tchkk

Comprehensive product basket for every client need

tchkk
Cost effective & scalable model

d research
Access to unbiase
w e ll as your c lients’ needs
cting y o u rs a s
ance for prote
Robust compli
 REDUCE YOUR SERVICING COST
TRANSFORM YOURSELF AND PROVIDE save time & spend it on giving your clients more support, more services.
VALUE ADDITIONS TO YOUR CLIENTS It’s time they understand and appreciate your understanding of their goals.

Get Exposed to World Class

Training & Education
Training
Update and upgrade yourself as well as your associates to the next level.
We will conduct training programs at regular intervals on topics such as
financial planning, how to grow your business faster, how to improve your
relationship with your clients, etc.

Education
To increase your network and create value for your services, IFAN will
educate you on all new products & formats and also assist you in
acquiring certification.
Benefit from this
INNOVATIVE WEB TECHNOLOGY
• Personalized business related MIS online, in minutes

• State-of-the-art web based technology to help manage & grow your business

• Client Relationship Management (CRM) helps you create a structured database to serve your
clients effectively.

• Financial Planning & Goal Solver which enables you to get a right picture of your clients’
current financial position and risk appetite. You can analyze the goals of your clients and solve
it by analyzing the portfolio with help of recommended schemes.

• Distributor Back Office System which helps you to manage your commissions & control your
network

• You & your clients can manage and track portfolio as well as generate reports

• Your sub-network can also avail all of these facilities

 CENTRALIZED SUPPORT
Get Centralized support - Acquire an
Get your queries solved in less entire back
than 24 hours by 'ING One Answer', IFAN is committed to your success. We understand your needs and aim to office for free
a team of experts I have provide you with an unprecedented level of support. From day one you will
handpicked just for you! have access to ING One Answer - a team of dedicated professionals with
strong technical background & expertise in finance & technology. ING One
Answer is a one stop investment helpline desk that:

• Assists in operating the online platform

• Solves financial planning related queries
• Solves product related queries
Forums • Solves brokerage related queries
SMS Support
ING One Answer is created with an intention to be the centre of all information.
We call it the ‘one stop investment helpline’.
Mail

Phone Web
GET A WIDE RANGE OF PRODUCTS
IFAN is created to empower Independent Financial Advisors (IFA) with a comprehensive
range of investment products and services.
Through this one point of contact, you will now have an access to:

• Mutual Funds

• Initial Public Offer (IPOs)

• Fixed Return Product -Corporate Fixed Deposits, Bonds, Debentures, etc.

• Portfolio Management Services (PMS)

• Secondary Market Equity Trading*

• Housing Loan*

• Life Insurance and General Insurance*

• Real Estate*

* launching soon
STRONG BRAND
IFAN is a part of ING Group
• About 125,000 employees (As on 8/2/10)

• Based on market capitalization, ING features in the European Financial Top 25 list

• ING serves more than 85 million private, corporate and institutional customers in
Europe, North and Latin America, Asia and Australia

• ING Group is rated A (S&P’s rating was last updated on 29th Oct’09) &
A1 (Moody’s rating was last updated on 5th Feb’10)
UNBIASED RESEARCH CLIENT FIRST
Without diluting associates' identity, IFAN will share in-
Through IFAN you can offer the following services & products to your clients:
house research on monthly basis. It would cover
Equity and Debt market view, current market scenario, • Online advisory round the clock (24 x 7) through IFAN Web access
product recommendations, other useful tools, etc.
• Association with IFAN allows you to maintain your client’s family portfolio under a single master portfolio

• IFAN empowers its associates with financial planning & risk profiling tool. This will help you understand your
client’s current financial health, in line with his/her long term financial commitments. It maps his/her assets &
liabilities, cash flow, risk appetite, etc.

• Know how to achieve your commitment. With IFAN you can now generate a Long Term Investment Plan / Action
plan for your client, in line with his/her risk appetite and long term commitments

• Wide Product Range at one place. FAN empowers you with a comprehensive range of investment products and
services to choose from one single point of contact.

• You can now advice your clients on :

a. Mutual Funds
b. Initial Public Offer (IPOs)
c. Fixed Return Product -Corporate Fixed Deposits, Bonds, Debentures, etc.
d. Portfolio Management Services (PMS)
e. Secondary Market Equity Trading*
f. Housing Loan*
g. Life Insurance and General Insurance*
h. Real Estate*

• Robust due diligence process for clients portfolio

• Ongoing review of your clients portfolio

• Comprehensive Reports * launching soon

 PERFORMANCE EVALUATION
Any Time, Any Where
As an IFAN advisor you can generate 8 comprehensive reports for your clients to evaluate
their portfolio's performance anytime, anywhere:

1. Portfolio Movement History

This report displays the AUM movement within your client’s portfolio over a selected period.
Complete Portfolio
Portfolio Asset Allocation
Snapshot 2. Portfolio Asset Allocation
This report provides a graphical representation of the asset allocation in your client’s portfolio.

3. Asset Class Contribution Report

This report tracks how the underlying products have contributed in your client’s portfolio over a period of time.
Portfolio
Movement History

Asset Class 4. Portfolio Performance Summary

Portfolio Contribution Report This is a summary report which provides the cost of acquisition, current value & the appreciation/ depreciation in your client’s portfolio.
Performance Summary

5. Sector Allocation Reports

This report displays the sectors in which your client’s investments are spread. It also displays the ratio of the spread of the investments
in each of the sectors.

Tax 6. Tax Implication Reports

Implication Report
This is a summary report providing Short Term and Long Term capital gains for all capital transactions in your client’s portfolio.
Sector
Allocation Report
Consolidated 7. Consolidated Transaction Summary
Transaction Summary This report displays all transactions in your client’s account(s) over a selected period.

8. Complete Portfolio Snapshot

This report provides the snapshot of your client’s portfolio by recent transactions, top 10 products, bottom 10 products and change in
AUM over a period of time.
BE AN IFAN ASSOCIATE TODAY!
n Criteria:
n Should be AMFI registered
n Fulfillment of IFAN associate agreement
n Annual fees of Rs. 3,000/-

Associates
Value
ValueProposition
Proposition w.e.f. 01 Oct.’09

ab
wish karo...

All expenses paid trip of 4N-5D to FPA#, US in October 2010;

Registration fee and exam fee for the Challenge Status Program;
Financial Planning books set; Annual subscription of Financial
Planning Journal; Online tutorial support for all the modules.

Note:
^Associates are eligible for 1,000 printed copies of the newsletter in a financial year based on achieving target. Thereafter soft copy will be provided till such time AUM is maintained at INR 250 lacs & above
#
FPA is an Annual gathering of financial planners from across the world) to be held in US in October 2010; The package includes Registration fees for FPA, Return Airfare, 4N-5D accomodation on twin sharing basis,
escorted visits to local financial planning companies, Airport transfers, Breakfast & all meals for all days