Basics of Strategic

Planning
Shahid Hussain
 Strategic planning

Coined in English 1825

the word strategic is of military origin,
from the Greek "στρατηγικός"
(strategikos), "of or for a general", from
"στρατηγός" (strategos), "leader or
commander of an army, general", a
compound of "στρατός" (stratos), "army,
host" + "ἀγός" (agos), "leader, chief", in
turn from "ἄγω" (ago), "to lead".
Three key questions
"For whom do we do
What
"Howdo
dowe
wedo?"
excel?"
it?"
The legends

Vision

Mission

Values
Vision statements, Mission statements and
values
Vision: Defines the way an organization or enterprise
will look in the future. Vision is a long-term view,
sometimes describing how the organization would like
the world to be in which it operates. For example, a
charity working with the poor might have a vision
statement which reads "A World without Poverty."
Vision statements, Mission statements and
values
Mission: Defines the fundamental purpose of an
organization or an enterprise, briefly describing why it
exists and what it does to achieve its Vision.
It is sometimes used to set out a "picture" of the
organization in the future. A mission statement
provides details of what is done and answers the
question: "What do we do?" For example, the charity
might provide "job training for the homeless and
unemployed."
Vision statements, Mission statements and
values
Values:
Beliefs that are shared among the stakeholders of an
organization. Values drive an organization's culture
and priorities and provide a framework in which
decisions are made
Vision statements, Mission statements and
values
A Vision statement outlines what the organization
wants to be, or how it wants the world in which it
operates to be. It concentrates on the future. It is a
source of inspiration. It provides clear decision-
making criteria.
A Mission statement tells you the fundamental
purpose of the organization. It defines the customer
and the critical processes. It informs you of the desired
level of performance
Features of an effective vision statement
include

Clarity and lack of ambiguity

Vivid and clear picture
Description of a bright future
Memorable and engaging wording
Realistic aspirations
Alignment with organizational values and culture