The Big Question and key Concepts

Executing Teaching/ of Management Strategy

Learning Strategy
How important is the
The Big Questions reputation of a
company?
Is Communication
Can a
How can managers between functional
communication
Why is Can the public communicate areas a necessity?
specialist build a
Business relations skills of persuasively and reputation?
communicati budding managers be competently?
on honed?
important?

Communication
is the single Communication for
Communication Cross functional
most important Communication Public Relations
Communication
skill. .It lies at in practice needs of any
the very heart Business
of management Organization
Inter office
Developing writing communication
Intra Office
9/10ths of a skills.
manager’s time Developing Style
Importance and functions and
is spent in .Channels of relevance of activities of PR
Essentials for
communication. communication cross functional Reputation
Understanding effective
Language and its Management
of communication.
significance.
communication Building
communication
Perceptions,
networks is The Business letter corporate
essential Attitudes, Beliefs,
Netiquette, Memos, image and
Values norms and
Notices Circulars, Identity
Experiences and
agendas, minutes . Negotiation
their impact on
Resumes.
communication
The Business
The Key Concepts
Report

Classtest1 Continuous evaluation Class test 11

Flow Gates 20 marks 55 marks 20 Marks
Session Plan
14 Sessions
Course Coverage