Professional Documents
Culture Documents
1) Rice outlook (2010) Monthly cash price and marketing’s. , Agricultural Prices, National
Agricultural Statistics Service, USDA
2) Rice Market Monitor (2010). FAO.
3) Yankelovich D, Meer D (2006) Rediscovering Market segmentation. Harvard Business
Review. Reprint No .R060 2G.
4) Anderson J, Narus J, Rossum V.W (2006) Customer value prepositions in Business
Markets. Harvard Business Review. Reprint No. R0603F
5) Levitt T (1980) Marketing Success Through Differentiation – of anything Harvard
Business Review, Reprint 80107