MARKETING STRATEGIES

Product : ‘TOYOTA INNOVA’

Headline: Desire to stay ahead

Subhead: "In my crowded schedule, free time is

precious. I ensure I make the most of it - to relax,
to recharge, to come back refreshed."Aamir Khan
Bodycopy: When you want a quick
getaway, the Innova is your ideal vehicle.
With its luxurious interiors, magnificent
performance and distinctive style, the
Innova is creating a new kind of motoring
delight. Test drive today and see what
You've been missing.

Baseline: All you desire

 Innova has effectively used the charisma of
Aamir to promote itself.

 The basic positioning of Innova is as a

getaway vehicle that is spacious, trendy
and upmarket. Innova has tried to distance
itself from the Qualis ,its successful
predecessor which was popular as a Taxi .
Toyota offers 1% interest on
loans for Innova buyers

TOYOTA Kirloskar has come out with a finance

option that offers 1 per cent interest rate on
loans for its Innova customers for a limited
period of one month.

Toyota is also offering all prospective customers

who test-drive the Innova an opportunity to
participate in a lucky draw and win plasma TV,
iPODs, DVD players and digital cameras.
Innova'-ted for the customer
 It is a year since the Innova was launched
and Toyota has put together a new variant
and tweaked the features in some of the
others to make them more attractive.

 Toyota Kirloskar Motor has just introduced

a new variant — the G4 Innova — as part
of the first anniversary celebrations; the
primary focus is to provide more luxury
and comfort to customers at a competitive
price.