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TECHNIQUES OF NEUTRALIZATION:

A THEORY OF DELINQUENCY
GRESHAM M . SYKES DAVID MATZA
Princeton University Temple University

N attempting to uncover the roots of bances." Furthermore, he does not accept

I juvenile delinquency, the social scientist


has long since ceased to search for devils
in the mind or stigma of the body. It is now
the delinquent sub-culture as something
given, but instead systematically examines
the function of delinquent values as a viable
largely agreed that delinquent behavior, like solution to the lower-class, male child^Vgrpb-
most social behavior, is learned and that it leiSs~m the area of sociaj^status. Yet in
is learned in the process of social interaction. spite of its virtues, this image of juvenile
The classic statement of this position is delinquency as a form of behavior based on
found in Sutherland's theory of differential competing or countervailing values and norms
association, which asserts that criminal or appears to suffer from a number of serious
delinquent behavior involves the learning defects. It is the nature of these defects and
of (a) techniques of committing crimes and a possible alternative or modified explana-
(b) motives, drives, rationalizations, and tion for a large portion of juvenile delin-
attitudes favorable to the violation of law.^ quency with which this paper is concerned.
Unfortunately, the specific content of what The difficulties in viewing delinquent be-
is learned—as opposed to the process by havior as springing from a set of deviant
which it is learned—^has received relatively values and norms—as arising, that is to say,
little attention in either theory or research. from a situation in which the delinquent
Perhaps the single strongest school of defines his delinquency as "right"—are both
thought on the nature of this content has empirical and theoretical. In the first place,
centered on the idea of a delinquent sub- i£^ thgrt;' eyi<;tpH \x\ fact a delinquent .suh-
-culture. The basic characteristic of the de- cuiture such that the delinquent viewed his
liquent sub-culture, it is argued, is a system illegd_belia^ioF'a5Tiiorally-roTTect, we could
of values that represents an inversion of reasonablv Oppose that he would,, exhibit
the values held by respectable, law-abiding niojppijpp^'t fff piiHt nx shame ^^detectien or
society. The world of the delinquent is the confinerpent. Instead, the major reaction
world of the law-abiding turned upside down would tend in the direction of indignation or
and its norms constitute a countervailing a sense of martyrdom.^ It is true that some
force directed against the conforming social delinquents do react in the latter fashion,
-order. Cohen ^ sees the process of developing although the sense of martyrdom often seems
a delinquent sub-culture as a matter of to be based on the fact that others "get away
building, maintaining, and reinforcing a code with it" and indignation appears to be
for behavior which exists by opposition,
directed against the chance events or lack
which stands in point by point contradiction
of skill that led to apprehension. More im-
to dominant values, particularly those of the
portant, however, is ^^e,ia£t. JbatTtEere is
-middle class. Cohen's portrayal of delin-
a. good deal of eviden^suggesting_thatjnany
quency is executed with a good deal of
delinquents do experience a sense of_guilt or
sophistication, and he carefully avoids overly
simple explanations such as those based on
the principle of ''follow the leader" or easy 8 This form of reaction among the adherents
of a deviant subculture who fully believe in the
generalizations about "emotional distur- "rightfulness" of their behavior and who are
captured and punished by the agencies of the
IE. H. Sutherland, Principles of Criminology, dominant social order can be illustrated, perhaps,
revised by D. R. Cressey, Chicago: Lippincott, 1955, by groups such as Jehovah's Witnesses, early Chris-
pp. 77-80. tian sects, nationalist movements in colonial areas,
2 Albert K. Cohen, Delinquent Boys, Glencoe, and conscientious objectors during World Wars I
111.: The Free Press, 1955. and II.
664
TECHNIQUES OF NEUTRALIZATION 665
shame, and its outward expression is not to are not to be viewed as "fair game" in the
be dismissed as a purely manipulative gesture performance of supposedly approved de-
to appease those in authority. Much of this linquent acts while others warrant a variety
evidence is, to be sure, of a clinical nature of attacks. In general, the potentiality for
or in the form of impressionistic judgments victimization would seem to be a function of
of those who must deal first hand with the the social distance between the juvenile
youthful offender. Assigrnng^ delinquent and others and thus we find im-
evijicncQ calb for ctluiion7 plicit maxims in the world of the delinquent
ignoifidJf we are to avoid the gross stereo-
such as "don't steal from friends" or "don't
type of the juvenile delinquent as a hardened
commit vandalism against a church of your
gangster in miniature.
own faith." ^ This is all rather obvious, but
In the second place, observers have noted
the implications have not received sufficient
that the juvenile_d^ipqiient
attention. The fact that supposedly valued
cords admiration and respect to law-abidinsL
behavior tends to be directed against dis-
persons, l'he '^really honest" person is often
valued social groups hints that the "wrgjig-v
fevered, and if the delinquent is sometimes
fulness^' of such delinquent behavior is more
overly keen to detect hypocrisy in those who
-^trMeTyj;e£Qgiiized by delinqueITTg-tb^--4he
conform, unquestioned probity is likely to
win his approval. A fierce attachment to a literature ha^ iniIU»^d When the pool of
humble, pious mother or a forgiving, upright victims is limited by considerations of kin-
priest (the former, according to many ob- ship, friendship, ethnic group, social class,
servers, is often encountered in both juvenile age, sex, etc., we have reason to suspect that
delinquents and adult criminals) might be the virtue of delinquency is far from un-
dismissed as rank sentimentality, but at questioned.
least it is clear that the delinquent does not In the fourth place, it is doubtful if manv
necessarily regard those who abide Jby Jtiie juivejiile. delinquents aje totally immune frqni^
legal rtjles as immoral. In a similar vein, the demands jor__cpnformity inade by the
it caii^Senoted that the juvenile delinquent dominant social order. There is a strong
may exhibit great resentment if illegal be- likelihood that the family of the delinquent
havior is imputed to "significant others" in will agree with respectable society that de-
his immediate social enviornment or to heroes linquency is wrong, even though the family
in the world of sport and entertainment. may be engaged in a variety of illegal
Ip other words, if the,dp1inqi_ipriit does hol^ activities. That is, the parental posture con-
to a set_of_Aalii£S_arid ^orms that .sFand in ducive to delinquency is not apt to be a
compTetenpposition to those of respectable positive prodding. Whatever may be the
society, his nornv^qlding is of a peculi^ influence of parental example, what might
sort7WEne"su^osedly thoroughily committed be called the "Fagin" pattern of socialization
to the deviant system of the delinquent into delinquency is probably rare. Further-
sub-culture, he would appear to recognize more, as Redl has indicated, the idea that
the moral validity of the dominant norma- certain neighborhoods are completely de-
tive system in many instances.'* linquent, offering the child a model for
In the third place, there is much eyidenc,e delinquent behavior without reservations, is
that juvenile delinquents often^rj^w a ^ a r p simply not supported by the data.^
line between those who can be victimized
The fact that a child is punished by
and those who cannot. Certam social groups
parents, school officials, and agencies of the
* As Weber has pointed out, a thief may recog-
nize the legitimacy of legal rules without accepting 5 Thrasher's account of the "Itschkies"—a ju-
their moral vaUdity. Cf. Max Weber, The Theory venile gang composed of Jewish boys—and the
of Social and Economic Organization (translated immunity from "rolling" enjoyed by Jewish
by A. M. Henderson and Talcott Parsons), New drunkards is a good illustration. Cf. F. Thrasher,
York: Oxford University Press, 1947, p. 125. We The Gang, Chicago: The University of Chicago
are arguing here, however, that the juvenile de- Press, 1947, p. 315.
linquent frequently recognizes both the legitimacy 6 Cf. Solomon Kobrin, "The Conflict of Values
of the dominant social order and its moral "right- in Delinquency Areas," American Sociological Re-
ness." view, 16 (October, 1951), pp. 653-661.
666 AMERICAN SOCIOLOGICAL REVIEW
legal system for his delinquency may, as confronts us when we attempt to explain
a number of observers have cynically noted, why delinquency occurs despite a greater
suggest to the child that he should be more or lesser commitment to the usages of con-
careful not to get caught. There is an equal formity. A basic clue is offered by the fact
or greater probability, however, that the that social rules or norms calling for valued
child will internalize the demands for con- behavior seldom if ever take the form of
formity. This is not to say that demands categorical imperatives. Rather, values or
for conformity cannot be counteracted. In norms appear as qtialifted guides for action,
fact, as we shall see shortly, an understand- limited in their applicability in terms of
ing of how internal and external demands time, place, persons, and social circumstances.
for conformity are neutralized may be crucial The moral injunction against killing, for
for understanding delinquent behavior. But example, does not apply to the enemy dur-
it is to say that a complete denial..of_tlie ing combat in time of war, although a
validity of demands for confornritY^ajid the captured enemy comes once again under the
STiBstitution of a new normative system^js prohibition. Similarly, the taking and dis-
iinprobal)le, in light of the child's ^r^dqles^ tributing of scarce goods in a time of acute
cent's dependen^y_oii_.fld"H<^ RT^VJ encircle- social need is felt by many to be right,
ment by adults inher^nUn his status, in the although under other circumstances private
social structure. No matter how deeply property is held inviolable. The normative
enmeshed in patterns of delinquency he may system of a society, then, is marked by what
be and no matter how much this involvement Williams has termed flexibility; it does not
may outweigh his associations with the law- consist of a body of rules held to be binding
abiding, he cannot escape the condemnation under all conditions.*^
of his deviance. Somehow the demands for This flexibility is, in fact, an integral
conformity must be met and answered; they part of the criminal law in that measures
cannot be ignored as part of an alien system for "defenses to crimes" are provided in
of values and norms. pleas such such as nonage, necessity, insanity^
In short, the theoretical viewpoint that drunkenness, compulsion, self-defense, and
sees j'uvenile delinquency as a form of be- so on. The individual can avoid moral cul-
havior based on the values and norms of pability for his criminal action—and thus
a deviant sub-culture in precisely the same avoid the negative sanctions of society—if
way as law-abiding behavior is based on he can prove that criminal intent was lack-
the values and norms of the larger society^ ing. Ii is our argument that much delin-
^ s open to serious doubt. The fact that quency is based on what is essentially an
world of the delinquent is embedded iiL unrecognized extension of defenses to crimes,
larger world of^jhose who conform cannot in the form of justifications for deviance that
be overlooked nor_caji thg delinquenf IBe are seen as valid by the delinquent but not
eqiiated_with an^"adurt thoroughiy~Rnd?i1i7eH by the legal system or society at large.
into an alternative way of life. Instead^2_the_ These justifications are commonly de-
scribed as rationalizations. They are viewed
-juvenile delinquent would^ppeaTTo be at
as following deviant behavior and as pro-
least pafliair3r^cornmitledrjo_the dominant
tecting the individual from self-blame and
'Social order in^That he frequently exhibits
the blame of others after the act. But there
guilt or sname whefPhF^vTolates its' pro-
is also reason to believe that they precede
scriptions, accords approval to certain con-
deviant behavior and make deviant behavior
forming'hgures. and distinguishes .between
possible. It is this possibility that Sutherland
appropriate and inappropriate ^targets for
mentioned only in passing and that other
his deviance, it is to an explanation for tKe
other writers have failed to exploit from the
"^ apparently^ paradoxical fact of his delin-
viewpoint of sociological theory. Disapproval
quency that we now turn.
flowing from internalized norms and con-
As Morris Cohen once said, one of the forming others in the social environment is
most fascinating problems about human
behavior is why men violate the laws in
^ Cf. Robin Williams, Jr., American Sodety,
which they believe. This is the problem that New York: Knopf, 19S1, p. 28.
TECHNIQUES OF NEUTRALIZATION 667
neutralized, turned back, or deflected in self, but it is important to stress the fact
advance. Social controls that serve to check that interpretations of responsibility are
or inhibit deviant motivational patterns are cultural constructs and not merely idio-
rendered inoperative, and the individual is syncratic beliefs. The similarity between this
freed to engage in delinquency without seri- mode of justifying illegal behavior assumed
ous damage to his self image. In this sense, by the delinquent and the implications of a
the delinquent both has his cake and eats "sociological" frame of reference or a "hu-
it too, for he remains committed to the mane" jurisprudence is readily apparent.^
dominant normative system and yet so quali- It is not the validity of this orientation that
fies its imperatives that violations are concerns us here, but its function of deflect-
"acceptable" if not "right." Thus the de- ing blame attached to violations of social
linquent represents not a radicaj_ oppositior norms and its relative independence of a
SE particular personality structure.® By learning
like an apologetic failure, > to view himself as more acted upon than
againsttlmn^^nmn^ in Yns acting, the delinquent prepares the way for
call Thesejustijiratio"g deviance from the dominant normative sys-
and we be-? tem without the necessity of a frontal as-
lieve these techniques make up a crucial sault on the norms themselves.
component of Sutherland's "definitions fav- The Denial of Injury. A second major
orable to the violation of law." It is by technique of neutralization centers on the
learning these techniques that the' juvenile injury or harm involved in the delinquent
becomes deiinque"nt7"rather tlian by leairniag act. The criminal law has long made a dis-
moFal imperatives, values or attitudes stajid- tinction between crimes which are mala in
ing in direct contradiction to se and mala prohibita—that is between
the dominant^ societv. In analyzing these acts that are wrong in themselves and acts
techniques, we have found it convenient to that are illegal but not lmmoraF^^and the
divide them into five major types. delinquent can make the same kind of dis-
The Denial of Responsibility. In so far tinction in evaluating the wrongfulness of
his behavior. For the delinquent, however,
as the delinquent can define himself as lack-
wrongfulness may turn on the question of
ing responsibility for his deviant actions, the whether or not anyone has clearly ""Been
disa selt or others is sharply re- hurt by his deviajice, and this matfgf is
duced in effectiveness as a restraining influ- open to a variety of interpretations. Van-
ence. As Justice Holmes has said, even a dalism, for example, may be defined by the
dog distinguishes between being stumbled delinquent simply as "mischief"—after all,
over and being kicked, and modern society it may be claimed, the persons whose prop-
is no less careful to draw a line between erty has been destroyed can well afford it.
injuries that are unintentional, i.e., where Similarly, auto theft may be viewed as
responsibility is lacking, and those that are "borrowing," and gang fighting may be seen
intentional. As a technique of neutralization, as a private quarrel, an agreed upon duel
however, the denial of responsibility extends between two willing parties, and thus of no
much further than the claim that deviant acts concern to the community at large. We are
are an "accident" or some similar negation not suggesting that this technique of neu-
of personal accountability. It may also be tralization, labelled the denial of injury,
asserted^ that delinquent_actr^re Hue to involves an explicit dialectic. Rather, we
forces outside of the individual ^^id b^3'^nn?^ are arguing that the delinquent frequently.
his control such as UJ^Inving parpntt;^ had
companions, or a slum neighborhgod. In s A number of observers have wryly noted that
effect, the delinquent approaches a "billiard many delinquents seem to show a surprising aware-
ness of sociological and psychological explanations
ball" conception of himself in which he sees for their behavior and are quick to point out the
himself as helplessly propelled into new causal role of their poor environment.
situations. From a psychodynamic viewpoint, 9 It is possible, of course, that certain person-
ality structures can accept some techniques of neu-
this orientation toward one's own actions tralization more readily than others, but this ques-
may represent a profound alienation from tion remains largely unexplored.
668 AMERICAN SOCIOLOGICAL REVIEW
and in a hazy fashion, feels that his behavior victim may be denied for the delinquent, in
does not really cause any great harm despite a somewhat different sense, by the circum-
the fact that it runs counter to law. Just as stances of the delinquent act itself. Insofar
the link between the individual and his acts as the victim is physically absent, unknown,
may be broken by the denial of responsibil- or a vague abstraction (as is often the case
ity, so may the link between acts and their in delinquent acts committed against prop-
consequences be broken by the denial of erty), the awareness of the victim's exis-
injury. Since society sometimes agrees with tence is weakened. Internalized norms and
the delinquent, e.g., in matters such as tru- anticipations of the reactions of others
ancy, "pranks," and so on, it merely reaf- must somehow be activated, if they are to
firms the idea that the delinquent's neu- serve as guides for behavior; and it is pos-
tralization of social controls by means of sible that a diminished awarenes of the
qualifying the norms is an extension of victim plays an important part in determin-
common practice rather than a gesture of ing whether or not this process is set in
complete opposition. motion.
The Denial oj the Victim. Even if the The Condemnation oj the Condemners.
delinquent accepts the responsibility for his A fourth technique of neutralization would
deviant actions and is willing to admit that appear to involve a condemnation of the
his deviant actions involve an injury or condemners or, as McCorkle and Kom have
hurt, the moral indignation of self and phrased it, a rejection of the rejectors.^^ The
others may be neutralized by an insistence delinquent shifts the focus of attention
that the injury isjiot_wrongjn_light_ofjthe from his own deviant acts to the motives ancJ
cncuingtanresrTIielnjury, it may be claimed, behavior of those who disapprove of his
is not really an injury; rather, it is a form violations. His condemners, he mav claim,
of rightful retaliation or punishment. ^ y _ a are_hypocrite.s, deviants in disguise, or_ im-
subtle alchemy the delinquent moves hini- i w v.y ppi-cnp^i c;p;to This orientation
self into thejposition of an avenger and the toward the conforming world may be of
victirn~!lslltgait&foi'iiied into-a—wfong^doer. particular importance when it hardens into
Assaults on homosexuals or suspected homo- a bitter cynicism directed against those
sexuals, attacks on members of minority assigned the task of enforcing or expressing
groups who are said to have gotten "out of the norms of the dominant society. Police,
place," vandalism as revenge on an unfair it may be said, are corrupt, stupid, and
teacher or school official, thefts from a brutal. Teachers always show favoritism
"crooked" store owner—all may be hurts and parents always "take it out" on their
inflicted on a transgressor, in the eyes of the children. By a slight extension, the rewards
delinquent. As Orwell has pointed out, the of conformity—such as material success—
type of criminal admired by the general become a matter of pull or luck, thus de-
public has probably changed over the course creasing still further the stature of those
of years and Raffles no longer serves as a who stand on the side of the law-abiding.
hero; '^^ but Robin Hood, and his latter day The validity of this jaundiced viewpoint is
derivatives such as the tough detective seek- not so important as its function in turning
ing justice outside the law, still capture the back or deflecting the negative sanctions
popular imagination, and the delinquent may attached to violations of the norms. The
view his acts as part of a similar role. delinquent, in effect, has changed the subject
Xojjeny the existence of the victim, :^en, of the conversation in the dialogue between
byjransformingjhim into ajwerson deserying his own deviant impulses and the reactions of
injurjTis aiTpyt^PTrip. form of a phenomenon others; and by attacking others, the wrong-
we have mentioned _befoig^ namely, jhe fulness of his own behavior is more easily
linquent's recognition of appropriate and repressed or lost to view.
inapprogriate_iai;geisjtor his delingiijentltcts.
In addition, however, the existence of the
" Lloyd W. McCorkle and Richard Kom, "Re-
socialization Within Walls," The Annals of the
10 George OrweU, Dickens, DaU, and Others, American Academy of Political and Social Sdence,
New York: Reynal, 1946. 293, (May, 1954), pp. 88-98.
TECHNIQUES OF NEUTRALIZATION 669
The Appeal to Higher Loyalties. Fifth, anybody." "They had it coming to them."
and last, internal and external social controls "Everybody's picking on me." " I didn't do it
may be neutralized by sacrificing the ^-_ for myself." These slogans or their variants,
mands of the larger
g societv^QC th<* we hypothesize, prepare the juvenile for de-
of the smaller social groups to wihich_ihe linquent acts. These "definitions of the sit-
delinquent belon'gs]guc|ras^thp sibling pajf; uation" represent tangential or glancing
the gang, or the friendship clique. It is blows at the dominant normative system
important to note that the delinquent does rather than the creation of an opposing
ideology; and they are extensions of patterns
not necessarily repudiate the imperatives of
of thought prevalent in society rather than
the dominant normative system, despite his
something created de novo.
failure to follow them. Rather, the delinquent
may see himself as caught up in a dilemma ^Techniques of neutralization may jnot be
that must be resolved, unfortunately, at the powerful enou^ to fully shield the~indivi3ual
cost of violating the law. One aspect of this from thp fTrrfp nf h'
situation has been studied by Stouffer and aadjthe reactions of^ conforming 6thers,~fbr
Toby in their research on the conflict be- asjge have pointed out, juvenile delinquents
tween particularistic and universalistic de- often appear to suffer from feelings of guilt
mands, between the claims of friendship and ajid_shaine__when c^llejd into account for
general social obligations, and their results thfir dpviant bphnvior And some delinquents
suggest that "it is possible to classify people may be so isolated from the world of con-
according to a predisposition to select one formity that techniques of neutralization need
or the other horn of a dilemma in role con- not be called into play. Nonetheless, we
flict." ^^ For our purposes, however, the most would argue that techniques of neutralization
important point is that deviation from certain are critical in lessening the effectiveness of
norms may occur not because the norms are social controls and that they lie behind a large
rejected but because other norms, held to share of delinquent behavior. Empirical re-
be more pressing or involving a higher loy- search in this area is scattered and fragmen-
alty, are accorded precedence. Indeed, it is tary at the present time, but the work of
the fact that both sets of norms are believed Redl,^^ Cressy,^* and others has supplied a
in that gives meaning to our concepts of body of significant data that has done much
dilemma and role conflict. to clarify the theoretical issues and enlarge
The conflict between the claims of friend- the fund of supporting evidence. Two lines
ship and the claims of law, or a similar
of investigation seem to be critical at this
dilemma, has of course long been recognized
stage. First, there is need for more knowl-
by the social scientist (and the novelist) as
a common human problem. If the juvenile edge concerning the differential distribution
delinquent frequently resolves his dilemma of techniques of neutralization, as operative
by insisting that he must "always help a patterns of thought, by age, sex, social class,
buddy" or "never squeal on a friend," even ethnic group, etc. On a priori grounds it
when it throws him into serious difficulties might be assumed that these justifications
with the dominant social order, his choice for deviance will be more readily seized by
remains familiar to the supposedly law-abid- segments of society for whom a discrepancy
ing. The delinquent is unusual, perhaps, in between common social ideals and social
the extent to which he is able to see the fact practice is most apparent. It is also possible
that he acts in behalf of the smaller social however, that the habit of "bending" the
groups to which he belongs as a justification dominant normative system—if not "break-
for violations of society's norms, but it is a ing" it—cuts across our cruder social cate-
matter of degree rather than of kind. gories and is to be traced primarily to
"I didn't mean it." "I didn't really hurt patterns of social interaction within the
• ^2 See Samuel A. Stouffer and Jackson Toby,
"Role Conflict and Personality," in Toward a Gen- 13 See Fritz Redl and David Wineman, Children
eral Theory of Action, edited by Talcott Parsons Who Hate, Glencoe: The Free Press, 1956.
and Edward A. Shils, Cambridge: Harvard Uni- i*See D. R. Cressey, Other People's Money,
versity Press, 1951, p. 494. Glencoe: The Free Press, 1953.
670 AMERICAN SOCIOLOGICAL REVIEW
familial circle. Second, there is need for a from clear and stands in need of more
greater understanding of the internal information.
structure of techniques of neutralization, as In any case, techniques of neutralization
a system of beliefs and attitudes, and its appear to offer a promising line of research
relationship to various tj^es of delinquent in enlarging and systematizing the theoret-
behavior. Certain techniques of neutraliza- ical grasp of juvenile delinquency. As more
tion would appear to be better adapted to information is uncovered concerning tech-
particular deviant acts than to others, as niques of neutralization, their origins, and
we have suggested, for example, in the case their consequences, both juvenile delinquency
of offenses against property and the denial in particular, and deviation from normative
of the victim. But the issue remains far systems in general may be illuminated.

A MEASURE OF ALIENATION
GWYNN N E T T L E R
Community Council of Houston

HE idea of "alienation" has a long his- things—it became possible to add other es-
T tory but a recent vogue and, as with
any such familiar concept refurbished
for scholarly purposes, its adopters are using
tranging factors and to see fractures not
merely between man and nature, but within
man, and between man and his institutions,
it variously. and between man and man. Thus, as both
Hegel first suggested the term as descrip- symptom and cause of our alleged estrange-
tive of what happens to socialized man; he ment, writers have pointed to machinery,
becomes detached from the world of nature, art, language. Original Sin, the lack of re-
including his own nature. He is Adam whose ligion, and even sociology.^
community with all other natural things has Fromm makes alienation central to the
been broken by knowledge. To knowledge, thesis of his Sane Society and, for him, the
Marx added labor as an alienating factor hallmark of the alienated is his "marketing
and, a jortiori, the division of labor, which orientation," his regarding the world and
creates ". . . a conflict between the interest himself as commodities to which monetary
of the single individual . . . and the common values may be assigned and which may be
interests of all individuals." ^ Durkheim's peddled.* Warner and Abegglen implicitly
anomie resides here, of course, but it was relate such a marketing orientation of the
Marx's conception of the state as necessary big business leader to the more customary
to reconcile the conflicting interests conse- conception of alienation as isolation from
quent upon man's laboring that showed the others. They say, " . . . all of these mobile
pK)Ssibility of another source of alienation: men, as a necessary part of the equipment
that " . . . man's own accomplishments turn that makes it possible for them to be mobile
into a power alien and opposed to him, which and leave people behind without fear or re-
come to subjugate him instead of being con- gret, have difficulty in accepting and im-
trolled by him." ^ And this idea is cousin to posing the kinds of reciprocal obligations that
Freud's Civilization and Its Discontents. close friendship and intimate social contacts
Once these ideas were imbibed — that
3 For example, see Colin Wilson, The Outsider,
knowledge (self-consciousness) and labor Boston: Houghton, Mifflin, 1956, Erich Kahler,
separated man from all other "natural" The Tower and the Abyss, New York: Braziller,
1957; Paul Tillich, Existence and the Christ, Chi-
1 Karl Marx, "Deutsche Ideologic: Feuerbach," cago: University of Chicago Press, 1957; J. W.
Der HistoHsche Maierialismus, edited by S, Krutch, "If You Don't Mind My Saying So . . .,"
Landshut and J. P. Mayer, Leipzig: Kroner, 1932, The American Scholar, 26 (Winter, 1956-57), p. 91.
p. 23. * Erich Fromm, The Sane Society, New York:
2 Ibid. Rinehart, 1955, p. 124.

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