Research Methodology

Project Report

Guided By:

Prof. Soumya Mukherjee

Submitted By :

GROUP-5
Jayant Singh Raghav -128

Malhar Narwadkar – 160

Ankit Taksali – 135

Sumit Kabra – 137

Alpana Gupta – 163

Sunil Raheja – 155

Management Problem:
Whether Information Technology should be introduced as a Major’s specialization in PGDM (2008-
2010) at ITM Navi Mumbai or Not??

Research Objective:
 To understand the attitude, perception and interest of students towards IT industry?
 To understand the various academic and financial requirements which will need to be met by
the college for introducing IT as a major’s specialization?
 To know the performance of IT industry and its future prospects?
 To know the current placement opportunities facilitated by the college and what additional
efforts would need to be put by the college for placing the concerned students?

Research Questions:
 What is the total no. of students from the IT background?
 What is the Total no. of students interested in taking IT as a Major Course?
 What is the minimum no. of students required to introduce any course as a major’s?
 How the IT industry has been performing over previous years?
 What are the future prospects of the IT industry?
 Does the institute have the required infrastructure facilities for the proposal?
 What measures would need to be taken for increasing the awareness among the corporate
for final placements?
 What subjects would need to be included in curriculum of IT majors to make it as
competitive as finance or marketing?
 Would the offering of IT as majors will require any changes in the Fee Structure?
Relevant Variables:
1. No. of students interested in taking IT as a major’s,
2. Education Background
3. Placement scenario
4. Course design
5. Scope of MBA-IT
6. IT Lab
7. Infrastructure
8. Course Promotion
9. Faculty Requirement
10. Visiting Faculty
11. Extra Course Fee
12. IT Scenario- Global & Indian
13. Extra Cost
14. ‘Dominance’ of other specialization over IT

Hypothesis:
 Rating for IT is less than rating for Finance and Marketing
 No. of people going for IT as majors is independent of their perception for scope of IT
 Number of people opting for IT is independent of number of people having IT
background
 Placements is given more importance than course design & Background
 Average Extra fee students are ready to pay for IT as major is less than 10,000/-

Research Methodology
• Primary Research

- Questionnaire

Sample Size = 50

Targeted area = ITM , Navi Mumbai

PGDM Students (2008-10)

 DATA ANALYSIS
HYPOTHESIS-1: (Z-Test)
Rating for IT is less than rating for Finance and Marketing

H0 : µ₀≥ µ₁ , µ₀ ≥ µ₂

H1 : µ₀< µ₁ , µ₀ < µ₂

Z calculated Z Tabulated

for Fin. & IT -5.881 -1.96

for Mktg. & IT -8.799 -1.96

Rating for
Finance Marketing IT
various
specialisations

(x1-x1
S.no. Name Finance Marketing IT (x2-x2barr)sqr (x0-x0barr)sqr
barr)2

1 9 8 6 1.3924 0.0484 0.5184

2 8 9 7 0.0324 0.6084 0.0784

3 7 9 7 0.6724 0.6084 0.0784

4 8 9 7 0.0324 0.6084 0.0784

5 9 9 9 1.3924 0.6084 5.1984

6 7 9 8 0.6724 0.6084 1.6384

7 7 8 8 0.6724 0.0484 1.6384

8 8 7 6 0.0324 1.4884 0.5184

9 7 7 9 0.6724 1.4884 5.1984

10 9 9 7 1.3924 0.6084 0.0784

11 7 8 9 0.6724 0.0484 5.1984

12 6 9 6 3.3124 0.6084 0.5184

13 9 9 7 1.3924 0.6084 0.0784

14 7 6 6 0.6724 4.9284 0.5184

15 9 9 7 1.3924 0.6084 0.0784

16 8 6 6 0.0324 4.9284 0.5184

17 9 9 7 1.3924 0.6084 0.0784

18 8 9 7 0.0324 0.6084 0.0784

19 9 9 8 1.3924 0.6084 1.6384

20 9 8 6 1.3924 0.0484 0.5184

21 8 8 6 0.0324 0.0484 0.5184

22 8 9 7 0.0324 0.6084 0.0784

23 8 9 7 0.0324 0.6084 0.0784

24 7 7 6 0.6724 1.4884 0.5184

25 6 8 7 3.3124 0.0484 0.0784

26 7 7 7 0.6724 1.4884 0.0784

27 8 8 7 0.0324 0.0484 0.0784

28 9 7 7 1.3924 1.4884 0.0784

29 6 8 6 3.3124 0.0484 0.5184

30 7 9 6 0.6724 0.6084 0.5184

31 8 8 7 0.0324 0.0484 0.0784

32 9 8 6 1.3924 0.0484 0.5184

33 9 8 6 1.3924 0.0484 0.5184

34 5 9 7 7.9524 0.6084 0.0784

35 8 9 6 0.0324 0.6084 0.5184

36 7 9 6 0.6724 0.6084 0.5184

37 7 7 6 0.6724 1.4884 0.5184

38 8 8 7 0.0324 0.0484 0.0784

39 9 9 6 1.3924 0.6084 0.5184

40 7 9 7 0.6724 0.6084 0.0784

41 6 7 6 3.3124 1.4884 0.5184

42 7 9 7 0.6724 0.6084 0.0784

43 8 8 6 0.0324 0.0484 0.5184

44 9 7 7 1.3924 1.4884 0.0784

45 7 7 6 0.6724 1.4884 0.5184

46 8 9 7 0.0324 0.6084 0.0784

47 9 9 6 1.3924 0.6084 0.5184

48 9 8 6 1.3924 0.0484 0.5184

49 9 8 6 1.3924 0.0484 0.5184

50 8 9 6 0.0324 0.6084 0.5184

total sum 391 411 336 53.38 38.580 34.08

average 7.82 8.22 6.72

standard deviation

finance 1.033

z value for
marketing 0.878 -5.881
Fin. & IT=
 IT 0.826

variance

z value for
finance 1.068 -8.799
Mktg & IT=

marketing 0.772

IT 0.682

• Single tailed test

• α= .05  Z tab. = -1.96

INTERPRETATION
Z calculated values are deep in rejection region.

Null hypothesis is rejected.

It can be said with certainty that IT is having low

rating as compared to Marketing & Finance.
 HYPOTHESIS-2 (Chi square-Test)
Null Hypothesis:
No. of people going for IT as majors is independent of their perception for scope of IT

Alternate Hypothesis:
No. of people going for IT as major depends on their perception for scope of IT

Scope of IT will
be good

agree uncertain disagree Total

Agree 10 2 12
Student will chose IT
uncertain 4 4 2 10

disagree 2 14 12 28

Total 16 20 14 50

To cal Exp. Value

agree-agree 3.84

agree-uncertain 4.8

agree-disagree 3.36

uncertain-agree 3.2

uncertain-uncertain 4

uncertain-disagree 2.8

disagree-agree 8.96

disagree-uncertain 11.2

disagree-disagree 7.84
 e o o-e (o-e)2 (o-e)2/e

agree-agree 3.84 10 6.16 37.9456 9.881667

agree-uncertain 4.8 2 -2.8 7.84 1.633333

agree-disagree 3.36 0 -3.36 11.2896 3.36

uncertain-agree 3.2 4 0.8 0.64 0.2

uncertain-uncertain 4 4 0 0 0

uncertain-disagree 2.8 2 -0.8 0.64 0.228571

disagree-agree 8.96 2 -6.96 48.4416 5.406429

disagree-uncertain 11.2 14 2.8 7.84 0.7 Chi-Tab

disagree-disagree 7.84 12 4.16 Σ(o-e)2/e 21.41 9.48

INTERPRETATION
Chi calculated 21.41

Chi Tabulated 9.48

Chi cal. > Chi Tab.

So, our Null Hypothesis is REJECTED

This means that the No. of people going for IT as major depends
on their perception for scope of IT as most of them are of view
that scope of IT is average.
 HYPOTHESIS-3 (Chi square-Test)
Null Hypothesis :

Number of people opting for IT is independent of number of people having IT background

Alternate Hypothesis :

Number of people opting for IT depends on number of people having IT background

Students will take IT

agree uncertain disagree total

Strong 5 1 6
IT Background
Medium 4 3 1 8

Low 3 7 26 36

Total 12 10 28 50

To cal Expected value

strong-agree 1.44

strong-uncertain 1.2

strong-disagree 3.36

medium-agree 1.92

medium-uncertain 1.6

medium-disagree 4.48

low-agree 8.64

low-uncertain 7.2

low-disagree 20.16
 E o o-e (o-e)2 (o-e)2/e Chi-Tab.

strong-agree 1.44 5 3.56 12.6736 8.801111

strong-uncertain 1.2 0 -1.2 1.44 1.2

strong-disagree 3.36 1 -2.36 5.5696 1.657619

medium-agree 1.92 4 2.08 4.3264 2.253333

medium-uncertain 1.6 3 1.4 1.96 1.225

medium-disagree 4.48 1 -3.48 12.1104 2.703214

low-agree 8.64 3 -5.64 31.8096 3.681667

low-uncertain 7.2 7 -0.2 0.04 0.005556

low-disagree 20.16 26 5.84 34.1056 1.691746

23.21925 9.48

INTERPRETATION
Chi calculated 23.21925

Chi Tabulated 9.48

Chi Cal. > Chi Tab.

So, our Null hypothesis is REJECTED

This means that the number of people opting for IT depends
upon the number of people from IT background
 HYPOTHESIS-4 (Z-Test)
Placements is given more importance than course design & Background
H0: μp ≤ μc , μp ≤ μe

H1: μp > μc , μp > μe

Rating for
Course
various Placement Edu. Backg.
Design
parameters

(x1-x1
S.no. Name Course Design Edu. Background Placement x2-x2barr x0-x0barr
barr)2

1 9 6 8 2.756 1.638 5.954

2 7 7 8 0.116 1.638 2.074

3 7 7 9 0.116 5.198 2.074

4 8 7 9 0.436 5.198 2.074

5 6 9 8 1.796 1.638 0.314

6 7 8 9 0.116 5.198 0.194

7 7 8 9 0.116 5.198 0.194

8 8 6 8 0.436 1.638 5.954

9 7 9 9 0.116 5.198 0.314

10 6 7 9 1.796 5.198 2.074

11 7 9 8 0.116 1.638 0.314

12 6 6 8 1.796 1.638 5.954

13 9 7 9 2.756 5.198 2.074

14 8 6 9 0.436 5.198 5.954

15 9 7 9 2.756 5.198 2.074

16 8 6 7 0.436 0.078 5.954

17 7 7 9 0.116 5.198 2.074

18 8 7 8 0.436 1.638 2.074

19 7 8 9 0.116 5.198 0.194

20 8 6 8 0.436 1.638 5.954

21 8 6 9 0.436 5.198 5.954

22 8 7 9 0.436 5.198 2.074

23 6 7 9 1.796 5.198 2.074

24 7 6 7 0.116 0.078 5.954

25 7 7 8 0.116 1.638 2.074

26 8 7 8 0.436 1.638 2.074

27 9 7 8 2.756 1.638

28 9 7 7 2.756 0.078 2.074

29 4 6 8 11.156 1.638 5.954

30 6 6 9 1.796 5.198 5.954

31 8 7 8 0.436 1.638 2.074

32 9 6 8 2.756 1.638 5.954

33 7 6 9 0.116 5.198 5.954

34 7 7 9 0.116 5.198 2.074

35 6 6 9 1.796 5.198 5.954

36 5 6 9 5.476 5.198 5.954

37 7 6 8 0.116 1.638 5.954

38 8 7 9 0.436 5.198 2.074

39 9 6 9 2.756 5.198 5.954

40 7 7 9 0.116 5.198 2.074

41 5 6 7 5.476 0.078 5.954

42 8 7 9 0.436 5.198 2.074

43 8 6 8 0.436 1.638 5.954

44 9 7 7 2.756 0.078 2.074

45 7 6 9 0.116 5.198 5.954

46 6 7 9 1.796 5.198 2.074

47 5 6 9 5.476 5.198 5.954

48 8 6 8 0.436 1.638 5.954

49 8 6 8 0.436 1.638 5.954

50 9 6 9 2.756 5.198 5.954

Average 7.34 6.72 8.44 73.220 170.240 179.926

Standard deviation

Course Design 1.210

z value for Course Design

Edu. Backgr. 1.845 3.457
& Placement=

Placement 1.897

Variance

z value for Edu. Backgr. &

Course Design 1.464 4.596
Placement=

Edu. Backgr. 3.405

Placement 3.599

• Single tailed test

• α= .05  Z tab. = -1.96

 INTERPRETATION
Z calculated Z Tabulated

for Course Design & -3.457 -1.96

Placement=

for Edu. Backgr. & Placement= -4.596 -1.96

Z calculated lies in rejection region. So Null hypothesis is rejected

We can say that students rate placement highly as compared to course design and
background
 HYPOTHESIS-5 (Z-Test)
Average Extra fee students are ready to pay for IT as major is less than 10,000/-
H0 : µ₁ < 10,000/-

H1 : µ₁ ≥ 10,000/-

Range f f*x (x-X) (x-X)2 f(x-X)2

0-10,000 36 180000 -3600 12960000 466560000

10,001-20,000 10 150000 6400 40960000 409600000

20,001-30,000 4 100000 16400 268960000 1075840000

Total sum 50 430000 1952000000

Average 8600

Std. Dv. 6248.2

Z cal. Value -1.58438

Z tab. Value -1.645

 INTERPRETATION
Z cal. Value -1.58438

Z tab. Value -1.645

Z-Tab. < Z-Cal.

So, Null Hypothesis is Accepted
 FINDINGS
 IT is having low rating as compared to Marketing & Finance.

 The No. of people going for IT as major depends on their perception for scope
of IT as most of them are of view that scope of IT is average.

 Number of people opting for IT depends upon the number of people from IT
background

 Students rate placement highly as compared to course design and background

 Students are not ready to pay more than 10,000 Rs. for taking IT as majors
 Questionnaire
Name : ………………………………………………………….

Batch : …………………………………………………………..

Q.1) Do You have IT backgroud?

a). Yes b).No

Q.2) Which type of IT background do you have?

a)strong b)medium c)low

Q.3) Will you take IT as Major’s if introduced?

a). agree b).uncertain c).disagree

Q4) Do you think IT background will help if you choose IT as a Major specialization?

a) Yes b) no

Q.5. what do you think about the scope of MBA-IT in Indian perspective will be good?

a). agree b). Uncertain c). Disagree

Q.6) Rate the following on the basis of scope for future growth and employment? (scale 1-10; 1=poor,
10=excellent)

a). Marketing ………….

b). Finance ………….

c). Information Technology ………….

d). Operation ………….

Q.7) Rate the following factors which needs to be considered for choosing IT as a major specialization? (same
scale as Q.6)

a). Course Design ……………

b). Placement ……………

c). Educational Background ……………

d). Faculty …………...

Q8) Do you think the extra charges for IT major’s are justified?

a) yes b). No

Q.9) How much extra fees you are willing to pay for taking IT as major?

a). None b). less than 10000 c)10000-20000 d)more than 20000