Zara

Zara is a fashion brand that i like most. Zara has its own reputation on the world fashion- one of the
largest international company in the world and become familiar to almost of youngers. Zara has about
1485 stores in 75 countries. In my mind, zara ‘s image is very simple, not look luxury or glamorous like
some other fashion brands but this such simple image has already created its famous nowadays. All of
the zara’s designs ( garments, outfits, footwear, accessories…) were very style and trendy by catching up
the world’s trends quickly and the prices are reasonable . A lot of new styles are designed and updated
to the store everyweek is also a strength of Zara that attract a big amount of customers. Zara is one of
the leading ready-to-wear brands in affordable but ultra stylish fashion. The fashion house produces
30,000 different models a year.

Zara’s goal is aiming to contribute to sustainable development of society that of the environment with
which it interacts and also creat an eco friendly management model that they use organic cotton and
ecological fabrics for their production.

Zara’s profile aiming is rising to the top of textile industry and become the prestigious fashion brand that
provide customers wide range of styles with affordable prices.

H&M

H&M was known as the world’s largest and fastest growing clothing retailers. Thank to efficiency
and flexibility throughout its supply chain, H&M can adapt to quickly changes of fashion trends with
affordable prices to serve mainstream consumers. In order to achieve successes till now, H&M had a
right target market, which is the low price, high fashion end of the clothing sector and it considered
young age customers as the target group.

Strength of H&M are ambitious and always ready to face up to challenge the established
clothing habits of its consumers. Moreover, H&M get public’s attention by using bold and striking
advertising and by regularly enlisting high profile designers and celebrities to reinforce the company’s
brand and image. An stand out feature of H&M that attract customers is its clothes can mixed together
and the same with other items like shoeses, accessorises…With the mission- good quality and style for
an affordable price bring, H&M try to put it into practice to serve customers well.