The primary purpose of

using internet marketing is

to represent a company. The
net is a good place to
convey the business
message to the world. Most
of the businesses small or
big make use of the internet
as resource to reach people.
 Advantages of Internet Marketing
 Your business will be operating 24 hrs a day and 7 days
a week.
 Your customers are worldwide
 It is much cheaper to promote your business
 Updating your subscribers can be done instantly
through email
 For businesses such as law firm, online magazine or
newspaper you will be able to deliver your products to
your customers without the need of a courier.
 You will be able to find employment
 And a lot more
 What makes internet marketing appealing?
 The convenience, independence, effectiveness and
wider coverage at affordable rate is what makes
internet marketing more appealing.
 For businesses such as law firm, online magazine
or newspaper you will be able to deliver your
products to your customers without the need of a
courier.
 The convenience,
independence,
effectiveness and wider
coverage at affordable
rate is what makes
internet marketing more
appealing.
Optimizing the site for search
engines could be a vital aspect
of the internet marketing and
advertising campaign. It can
help your site rank higher on
search engines which means
profit because most net users
visit only internet sites which
rank well.
 On-site
Optimization
 Off – site
Optimization
 Keyword Research
 On-site optimization
refers to the factors
that you can control on
your web site: text,
links, keyword density,
etc.
 Off-site optimization
refers to the ranking
factors which are
usually out of your
control. The most
essential off-site factor
are the links to your
web site.
 Keyword research is
really where a successful
SEO strategy starts. 
Checking out what your
clients are looking for is
vital to reach an increase
in numbers when it
comes to traffic and
conversions.