Media refers to various means of communication.

There are many different ways in which people

communicate such as, through the phone, through personal encounters, and by attending work
place, school, seminars etc. The flow of information from one geographical location to another has
increased in speed considerably with the advent in digitally enabled communication devices.
Different network channels over cable or satellite TV, newspapers and radio channels are emerging
at a very rapid pace providing the people with a medium to connect themselves with the outside
world. Print media has always played very vital role in the dissemination of the information.

However in today's connected society it is the media, which has become the main source of
information. The Mass Media is a unique feature of modern society; its development has
accompanied an increase in the magnitude and complexity of societal actions and engagements,
rapid social change, technological innovation, rising personal income and standard of life and the
decline of some traditional forms of control and authority.