DESIGN G UI DE L I N E S

1 I denti ty

2 Col or P alet t e

3 Web Color Palet t e

4 Ty pogra phy

5 I ns ti tuti onal St at ioner y

6 G ra phi cs and Im ager y

7 Co-bra nding

THE BUSHNELL
CEN T E R FOR THE P E R FO R M I NG AR TS
I N ST I TUTIO NAL SIGNATURE

IDENTITY
O u r o rg a n i z ati o n ’s fa mi l i ar n a me i s
T h e B u s h n e l l . Ou r b ran d i d e n ti ty
is t h e n a me i n wh i te l e tte ri n g o n a
m a r o o n , o v a l fi e l d . Th e art d e c o
styling reflects The Bushnell’s
architectural legacy.

THE BUSHNELL INSTITUTIONAL NAME

T he orga ni za ti on' s ful l nam e, The
Bus hnel l Center for the
C ENTER FOR T H E PERF OR MING AR TS P erformi ng A rts , a l wa y s appear s
on i ns ti tuti ona l documen t s and
contra cts . Us i ng the ful l nam e in
i ts a ppropri a te s ty l i ng a lso helps
to empha s i ze our conti n ually
ex pa ndi ng rol e a s a n a rts
res ource to the communit y.

SI G N ATUR E A LT E R N AT I V E S

ADDITIONAL GRAPHICS
su p po rt Th e B u s h n e l l b ran d i d e n t i ty .
T h e y a re u s e d i n c o n tro l l e d
a p p l i c ati o n to e n h an c e ma rk e ti n g a nd
p r om o ti o n al me s s ag e s .

DIMENSIONAL IDENTITY
is of te n u s e d to c o mp l e me n t th e
graphics styling of our motifs and icons.

WHITE LETTERING
For c l ari ty, wh i te l e tte ri n g s h o u l d be
u se d i n al l i n s tan c e s o f Th e B u s h nel l
b r a n d i d e n ti ty re p ro d u c ti o n .

rting A Brighter Future

Suppo

1
C OL OR PALETTE

INSTITUTIONAL COLOR coated paper*

O u r in st it u ti o n al l o g o i s p ri ma ri l y
202 C
st y le d in maro o n . I t ap p e ars o n P R OC E S S MAT C H
le t t e r h e a d , b u s i n e s s c ard s an d C:0 M:100 Y: 6 1 K:43
ot h e r c om mu n i c ati o n s th a t *other non-paper materials, ie.
banners and signing, should request
e m p h a siz e th e o rg an i z ati o n
a 202c (coated) match.
a s a w h ole. W h e n re p re s e n ti n g
p r od u c t s an d s e rvi c e s , th e c o l o r uncoated paper
of t h e log o ma y c h an g e b a s e d 7427 U
on m a r ke t in g n e e d s . P R OC E S S MAT C H
C:0 M:100 Y: 6 5 K:28

INSTITUTIONAL ACCENT COLORS

SUPPORT COLORS contri bute v a ri ety, ri chness and
c o mp l e ment T he Bus hnel l compl ex i ty . T hey s houl d never
coated & uncoated paper s i g n a tu r e. T hey ma y be us ed i n predomi na te nor be us ed in
l a rg e b lock s or a s a ccents . l a rge bl ock s of col ors .
7500 C 7500 U
PROCESS MAT C H
C:0 M:2 Y: 1 5 K:3

653 C 123 C 391 C 2705 C 7501 C

7454 C 7494 C 5493 C 5513 C 5645 C 425 C

8960 C 7530 C 2622 C 169 C 187 C 9160 C

1575 C 7490 C 7403 C 280 C

2
WEB COLO R PALETTE

INTERNET COLOR
We b c olor s h a v e b e e n s e l e c te d
t o r e p r e se n t T h e B u s h n e l l ' s
c or p or a t e i d e n ti ty. T h e s e c o l o rs
sh ou ld b e u s e d wi th th e s ame
c a r e a n d stru c tu re a s p ri n te d INSTITUTIONAL COLOR
c olor s.

990033

INSTITUTIONAL
SUPPORT COLOR

FFFFCC

ACCENT COLORS

003399 FFCC00 CCCC66 9999CC

99CCFF CCCC99 669999 CCFFCC CCCCCC 666666

FFCC66 999966 660066 FFCCCC 000000 FFFFFF

FF9933 999966 FFFF99 003366

3
TYPOGRAPHY

TYPOGRAPHY
Our i nst it u t ion a l t y p e fac e s are K ab e l ,
Fruti ge r a n d A r ia l. T h e y are u s e d i n
vari o us w e ig h t s ( e . g . , b o l d , me d i u m,
book) a n d st y le s ( e . g . , i ta l i c s ). K a b e l ;
may ge n e r a lly b e u se d fo r ti tl e s ,
headl i n e s a n d b od y c o p y . T h e re i s n o
i tal i c v e r sion of K a b e l , th e re fo re ,
Fruti ge r is u se d f or bo d y c o p y wh e re
i tal i ci z e d e m p h a sis i s re q u i re d . Ari al
i s used in in st a n c e s w h e re F ru ti g e r i s
no t ava ila b le ( e . g . , Po we rp o i n t a n d H E A D L I N E S :
webs i te s) .
ITC KABEL DEMI
Certai n h e a d lin e s a n d ac c e n t typ e
sho ul d b e ke r n e d w id e (4 0 0 i n
ITC KABEL MEDIUM
Ado be T M Illu st r a t or ) .

T HE B USHNELL
KER N SET : 400 SUB HEADS :
ITC KABEL BOOK
THE BUSHNELL ITC KABEL MEDIUM
KER N SET : 0
ITC KABEL DEMI

B O D Y C O P Y : I TC K A B E L M E D I U M Th i s i s s ampl e
b o d y c o p y. Th i s i s sa m p l e b o d y c o py. Th i s i s
sa m p l e b o d y c o p y.

B O D Y C O PY : I TC K A B E L B O O K Th i s i s s ampl e
b o d y c o p y. Th i s i s sam p l e b o d y c o p y. Thi s i s
sam p l e b o d y c o p y.

B O D Y C O P Y : FR U T I G E R LI G H T T h i s i s s am p l e
b o d y co p y. T h i s i s sa m p l e b o d y co p y.Th i s i s
sa m p l e b o d y co p y.

I TA L I C B O D Y C O P Y : F R U T I G E R I TA LIC T his
i s sa mp l e b o d y co p y . T h i s i s sa mp le body
co p y . T h i s i s sa mp l e b o d y co p y .

B O DY C O P Y : A R I A L R E G U L A R T h i s i s
s a m p l e b o d y c o py. T h i s i s s a m p l e bo d y co py.
T h i s i s s a m p l e b o d y c o py.

I TA L I C B O DY C O P Y : A R I A L I TA L I C Th i s i s
s a m p l e b o d y c o py. T h i s i s s a m p l e bo d y co py.
T h i s i s s a m p l e b o d y c o py.

4
C ORPO R ATE STATIONERY

1.25" Text : Frutiger Light 10/15 Italic : Frutiger Regular Italic 10/15 1.25"
C O R P O R AT E S TAT I O N E R Y
Stati on e r y c om p on e n ts al way s c o n tai n
the o rg a n iz a t ion 's f a mi l i a r n a me ("T h e
Bushne ll" ) a n d in st it u ti o n a l n ame ("T h e
Bushne ll Ce n t e r f or t h e Pe rfo rmi n g 1.5"
March 20, 2001
Arts ") in t h e a p p r op r i a te s ty l i n g an d
posi ti on . A d d it ion a l d e s i g n d e v i c e s John Donaldson
Donaldson Makoski Inc
(s uch a s ic on s, c olors an d g rap h i c s 21 Arts Center Court
Avon, CT 06001
styl i ng ) e n h a n c e T h e B u s h n e l l i mag e
and pr ov id e a c on sis te n t e xp re s s i o n Dear John:

of the or g a n iz a t ion o v e r a s p e c tru m o f Johnorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. As intor
discptrogi iphod noda golradion intor ipso facto dozlogrif. Pin gagwash blutomate ipsum todoloss
co mmu n ic a t ion s d e li v e rab l e s . indore hastomate. Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore
hastomate. Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. As
intor discptrogi iphod noda golradion intor ipso facto dozlogrif. As intor discptrogi iphod noda
golradion intor ipso facto dozlogrif. Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss
indore hastomate. As intor discptrogi iphod noda golradion intor ipso facto dozlogrif. Pin gagwash
blutomate ipsum todoloss indore hastomate.

Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. As intor
discptrogi iphod noda golradion intor ipso facto dozlogrif. Pin gagwash blutomate ipsum todoloss
indore hastomate. Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore
hastomate. Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. As
intor discptrogi iphod noda golradion intor ipso facto dozlogrif.

It's been a fabulous time. Pin gagwash blutomate ipsum todoloss indore hastomate. As intor
discptrogi iphod noda golradion intor ipso facto dozlogrif. Pin gagwash blutomate.

Kindest Regards,
THE BUSHNELL
C E NT E R F O R T HE P E R F O R M ING AR T S

1 6 6 C A P I T O L AV E N U E FAX 860.987.6070 Tod Kallenbach

HARTFORD, CT 06106 BOX OFFICE 860.987.5900 Director of Marketing, Communications & Sales
W W W. B U S H N E L L . O R G

1 6 6 C A P I T O L AV E N U E
HARTFORD, CT 06106-1621

TEL 860.987.6000
FAX 860.987.6070
THE BUSHNELL BOX OFFICE 860.987.5900
CENTER FOR THE PERFORMING ARTS W W W. B U S H N E L L . O R G

1.75"

1.8"

1.75"
MASTHEADS
PRESS RELEASE
F O R I M M E D I AT E R E L E A S E P re-pri nted s heets conta i ni ng
MARCH 20, 2001

Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. As intor discptrogi iphod ma s thea d des i gns a l l ow for
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dozlogrif. As intor discptrogi iphod noda golradion intor ipso facto dozlogrif. Lorum ipsum pin dolore. Pin
cus tomi zed, ti mel y i nforma ti on.
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gagwash blutomate ipsum todoloss indore hastomate. As intor discptrogi iphod noda golradion intor ipso facto
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blutomate ipsum todoloss indore hastomate.

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blutomate ipsum todoloss indore hastomate. As intor discptrogi iphod noda golradion intor ipso facto dozlogrif.
Pin gagwash blutomate ipsum todoloss indore hastomate.

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noda golradion intor ipso facto dozlogrif. Pin gagwash blutomate ipsum todoloss indore hastomate. Lorum
ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. Lorum ipsum pin dolore. Pin
gagwash blutomate ipsum todoloss indore hastomate. As intor discptrogi iphod noda golradion intor ipso facto
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1 6 6 C A P I T O L AV E N U E
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6 6 C A P I T O L AV E N U E
Pin gagwash blutomate ipsum todoloss indore hastomate.
TEL 860.987.6000 HARTFORD, CT 06106-1621

FAX 860.987.6070
As intor discptrogi iphod noda golradion intor ipso facto dozlogrif. Pin gagwash blutomate ipsum todoloss
TEL 8 6 0 . 9 8 7 . 6 0 0 0
BOX OFFICE 860.987.5900
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1 6 6 C A P I T O L AV E N U E
HARTFORD, CT 06106-1621

TEL

FAX
860.987.6000
860.987.6070
1.75"
BOX OFFICE 860.987.5900
W W W. B U S H N E L L . O R G

TEXT BOX = 6.25"

5
G RA P HICS AND IMAGERY

I magery p r ov id e s a s e n s e o f o u r
cul ture a n d v ision in wa y s th a t o u r
si gnatu r e c a n n ot .
GRAPHICS
T he s un, moon a nd s ta rs t hat lend
di s ti ncti on to T he Bus hne ll Cent er f or
the P erformi ng A rts a l s o pr ovide a r ich
res ource for communi ca ting our
bra nd. T hey s y mbol i ze not just our
bui l di ng; they a l s o represent t he
i ma gi na ti on, wonder, ener gy and
crea ti v i ty of the performing ar t s.

IMAGERY
P hotogra phs both tel l s tor ies and
s i gna l rel a ti ons hi ps . Our im ager y is
mea nt to ma k e connecti o ns w it h
a udi ences a nd i ns pi re a sense of
communi ty .

LAYERING
I n ba l a nced combi na ti on, our
gra phi cs a nd i ma gery both inf or m and
i ns pi re.
6
CO-BRANDING

INTERNAL PROGRAMS
Program s, p r od u c t s an d o rg an i z ati o n s
of The B u sh n e ll m u s t b e s tyl e d i n
Kabel t y p e f ollow ing e s ta b l i s h e d
struct u r a l g u id e lin e s . Th e y s h o u l d
al way s a p p e a r in r e l a ti o n s h i p wi th T h e
1 6 6 C A P I T O L AV E N U E

Bushn e ll or g a n iz a t io n a l s i g n atu re . HARTFORD, CT 06106-1621

I ndi vi d u a l log os ot h e r th an T h e PARTNERS TEL 860.987.6000

PARTNERS IN ARTS AND EDUC ATIO N FAX 860.987.6004
REVITALIZ ING SC HO O LS W W W. B U S H N E L L . O R G

Bushn e ll sig n a t u r e a re d i s c o u rag e d .

EXTERNAL PROGRAMS
Partne r s a n d sp on so rs are fe atu re d p ro mi n e n tl y i n
The Bu sh n e ll m a r ke t i n g a n d p ro mo ti o n , u s u a l l y i n
the fo r m of log os a n d s p e c i al g rap h i c s s ty l i n g s .
Speci a l c a r e sh ou ld b e tak e n th a t Th e B u s h n e l l
si gnatu r e r e t a in s it s vi s u a l i n te g ri ty i n
co mb in a t ion w it h t h e s e p a rtn e rs an d s p o n s o rs . It
i s rec om m e n d e d t h a t Th e B u s h n e l l s i g n a tu re
appear la r g e r a n d r e mo v e d fro m o th e r l o g o s .