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The Bushnell Design Guidelines

The Bushnell Design Guidelines

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Published by Thomas Grant
Design Guidelines manual for The Bushnell, Center for the Performing Arts.
Design Guidelines manual for The Bushnell, Center for the Performing Arts.

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Categories:Topics, Art & Design
Published by: Thomas Grant on May 20, 2011
Copyright:Traditional Copyright: All rights reserved

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05/20/2011

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DESIGN

1 2 3 4 5 6 7

G UI DE L I N E S

I denti ty Col or P alet t e Web Color Palet t e Ty pogra phy I ns ti tuti onal St at ioner y G ra phi cs and Im ager y Co-bra nding

THE BUSHNELL
CEN T E R FOR THE P E R FO R M I NG AR TS

I N ST I TUTIO NAL

SIGNATURE

IDENTITY
O u r o rg a n i z ati o n ’s fa mi l i ar n a me i s T h e B u s h n e l l . Ou r b ran d i d e n ti ty is t h e n a me i n wh i te l e tte ri n g o n a m a r o o n , o v a l fi e l d . Th e art d e c o styling reflects The Bushnell’s architectural legacy.

THE BUSHNELL
C ENTER FOR T H E PERF OR MING AR TS

INSTITUTIONAL NAME
T he orga ni za ti on' s ful l nam e, The Bus hnel l Center for the P erformi ng A rts , a l wa y s appear s on i ns ti tuti ona l documen t s and contra cts . Us i ng the ful l nam e in i ts a ppropri a te s ty l i ng a lso helps to empha s i ze our conti n ually ex pa ndi ng rol e a s a n a rts res ource to the communit y.

SI G N ATUR E

A LT E R N AT I V E S
ADDITIONAL GRAPHICS
su p po rt Th e B u s h n e l l b ran d i d e n t i ty . T h e y a re u s e d i n c o n tro l l e d a p p l i c ati o n to e n h an c e ma rk e ti n g a nd p r om o ti o n al me s s ag e s .

DIMENSIONAL IDENTITY
is of te n u s e d to c o mp l e me n t th e graphics styling of our motifs and icons.

WHITE LETTERING
For c l ari ty, wh i te l e tte ri n g s h o u l d be u se d i n al l i n s tan c e s o f Th e B u s h nel l b r a n d i d e n ti ty re p ro d u c ti o n .

Suppo

rting A Brighter Future

1

C OL OR

PALETTE
INSTITUTIONAL COLOR
O u r in st it u ti o n al l o g o i s p ri ma ri l y st y le d in maro o n . I t ap p e ars o n le t t e r h e a d , b u s i n e s s c ard s an d ot h e r c om mu n i c ati o n s th a t e m p h a siz e th e o rg an i z ati o n a s a w h ole. W h e n re p re s e n ti n g p r od u c t s an d s e rvi c e s , th e c o l o r of t h e log o ma y c h an g e b a s e d on m a r ke t in g n e e d s .
coated paper*

202 C
P R OC E S S MAT C H

C:0

M:100

Y: 6 1

K:43

*other non-paper materials, ie. banners and signing, should request a 202c (coated) match.

uncoated paper

7427 U
P R OC E S S MAT C H

C:0

M:100

Y: 6 5

K:28

INSTITUTIONAL SUPPORT COLORS
coated & uncoated paper

ACCENT COLORS
contri bute v a ri ety, ri chness and compl ex i ty . T hey s houl d never predomi na te nor be us ed in l a rge bl ock s of col ors .

7500 C 7500 U
PROCESS MAT C H

c o mp l e ment T he Bus hnel l s i g n a tu r e. T hey ma y be us ed i n l a rg e b lock s or a s a ccents .

C:0

M:2

Y: 1 5

K:3

653 C

123 C

391 C

2705 C

7501 C

7454 C

7494 C

5493 C

5513 C

5645 C

425 C

8960 C

7530 C

2622 C

169 C

187 C

9160 C

1575 C

7490 C

7403 C

280 C

2

WEB

COLO R

PALETTE

INTERNET COLOR
We b c olor s h a v e b e e n s e l e c te d t o r e p r e se n t T h e B u s h n e l l ' s c or p or a t e i d e n ti ty. T h e s e c o l o rs sh ou ld b e u s e d wi th th e s ame c a r e a n d stru c tu re a s p ri n te d c olor s.

INSTITUTIONAL COLOR

990033

INSTITUTIONAL SUPPORT COLOR

FFFFCC

ACCENT COLORS

003399

FFCC00

CCCC66

9999CC

99CCFF

CCCC99

669999

CCFFCC

CCCCCC

666666

FFCC66

999966

660066

FFCCCC

000000

FFFFFF

FF9933

999966

FFFF99

003366

3

TYPOGRAPHY
TYPOGRAPHY
Our i nst it u t ion a l t y p e fac e s are K ab e l , Fruti ge r a n d A r ia l. T h e y are u s e d i n vari o us w e ig h t s ( e . g . , b o l d , me d i u m, book) a n d st y le s ( e . g . , i ta l i c s ). K a b e l ; may ge n e r a lly b e u se d fo r ti tl e s , headl i n e s a n d b od y c o p y . T h e re i s n o i tal i c v e r sion of K a b e l , th e re fo re , Fruti ge r is u se d f or bo d y c o p y wh e re i tal i ci z e d e m p h a sis i s re q u i re d . Ari al i s used in in st a n c e s w h e re F ru ti g e r i s no t ava ila b le ( e . g . , Po we rp o i n t a n d webs i te s) . Certai n h e a d lin e s a n d ac c e n t typ e sho ul d b e ke r n e d w id e (4 0 0 i n Ado be T M Illu st r a t or ) .

H E A D L I N E S :
ITC KABEL DEMI

ITC KABEL MEDIUM

T HE
KER N SET : KER N SET : 0

B USHNELL
400

SUB HEADS : ITC KABEL BOOK

THE BUSHNELL

ITC KABEL MEDIUM
ITC KABEL DEMI

B O D Y C O P Y : I TC K A B E L M E D I U M Th i s i s s ampl e b o d y c o p y. Th i s i s sa m p l e b o d y c o py. Th i s i s sa m p l e b o d y c o p y. B O D Y C O PY : I TC K A B E L B O O K Th i s i s s ampl e b o d y c o p y. Th i s i s sam p l e b o d y c o p y. Thi s i s sam p l e b o d y c o p y.

B O D Y C O P Y : FR U T I G E R LI G H T T h i s i s s am p l e b o d y co p y. T h i s i s sa m p l e b o d y co p y.Th i s i s sa m p l e b o d y co p y. I TA L I C B O D Y C O P Y : F R U T I G E R I TA LIC T his i s sa mp l e b o d y co p y . T h i s i s sa mp le body co p y . T h i s i s sa mp l e b o d y co p y .

B O DY C O P Y : A R I A L R E G U L A R T h i s i s s a m p l e b o d y c o py. T h i s i s s a m p l e bo d y co py. T h i s i s s a m p l e b o d y c o py. I TA L I C B O DY C O P Y : A R I A L I TA L I C Th i s i s s a m p l e b o d y c o py. T h i s i s s a m p l e bo d y co py. T h i s i s s a m p l e b o d y c o py.

4

C ORPO R ATE

STATIONERY
1.25" Text : Frutiger Light 10/15 Italic : Frutiger Regular Italic 10/15 1.25"

C O R P O R AT E S TAT I O N E R Y
Stati on e r y c om p on e n ts al way s c o n tai n the o rg a n iz a t ion 's f a mi l i a r n a me ("T h e Bushne ll" ) a n d in st it u ti o n a l n ame ("T h e Bushne ll Ce n t e r f or t h e Pe rfo rmi n g Arts ") in t h e a p p r op r i a te s ty l i n g an d posi ti on . A d d it ion a l d e s i g n d e v i c e s (s uch a s ic on s, c olors an d g rap h i c s styl i ng ) e n h a n c e T h e B u s h n e l l i mag e and pr ov id e a c on sis te n t e xp re s s i o n of the or g a n iz a t ion o v e r a s p e c tru m o f co mmu n ic a t ion s d e li v e rab l e s .

1.5"
March 20, 2001

John Donaldson Donaldson Makoski Inc 21 Arts Center Court Avon, CT 06001

Dear John: Johnorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. As intor discptrogi iphod noda golradion intor ipso facto dozlogrif. Pin gagwash blutomate ipsum todoloss indore hastomate. Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. As intor discptrogi iphod noda golradion intor ipso facto dozlogrif. As intor discptrogi iphod noda golradion intor ipso facto dozlogrif. Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. As intor discptrogi iphod noda golradion intor ipso facto dozlogrif. Pin gagwash blutomate ipsum todoloss indore hastomate. Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. As intor discptrogi iphod noda golradion intor ipso facto dozlogrif. Pin gagwash blutomate ipsum todoloss indore hastomate. Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. As intor discptrogi iphod noda golradion intor ipso facto dozlogrif. It's been a fabulous time. Pin gagwash blutomate ipsum todoloss indore hastomate. As intor discptrogi iphod noda golradion intor ipso facto dozlogrif. Pin gagwash blutomate.

THE BUSHNELL
C E NT E R F O R T HE P E R F O R M ING AR T S

Kindest Regards,

1 6 6 C A P I T O L AV E N U E HARTFORD, CT 06106

FAX

860.987.6070 860.987.5900

Tod Kallenbach Director of Marketing, Communications & Sales

BOX OFFICE

W W W. B U S H N E L L . O R G
1 6 6 C A P I T O L AV E N U E HARTFORD, CT 06106-1621

TEL

860.987.6000 860.987.6070 860.987.5900

THE BUSHNELL
CENTER FOR THE PERFORMING ARTS

FAX BOX OFFICE

W W W. B U S H N E L L . O R G

1.75"
1.8"

1.75"
PRESS RELEASE
F O R I M M E D I AT E R E L E A S E
MARCH 20, 2001

MASTHEADS
Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. As intor discptrogi iphod noda golradion intor ipso facto dozlogrif. Pin gagwash blutomate ipsum todoloss indore hastomate. Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. As intor discptrogi iphod noda golradion intor ipso facto dozlogrif. As intor discptrogi iphod noda golradion intor ipso facto dozlogrif. Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. As intor discptrogi iphod noda golradion intor ipso facto dozlogrif. Pin gagwash blutomate ipsum todoloss indore hastomate. Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. As intor discptrogi iphod noda golradion intor ipso facto dozlogrif. Pin gagwash blutomate ipsum todoloss indore hastomate. Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. As intor discptrogi iphod noda golradion intor ipso facto dozlogrif. Pin gagwash blutomate ipsum todoloss indore hastomate. Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. Pin gagwash blutomate ipsum todoloss indore hastomate. Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. As intor discptrogi iphod noda golradion intor ipso facto dozlogrif. Pin gagwash blutomate ipsum todoloss indore hastomate. Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. As intor discptrogi iphod noda golradion intor ipso facto dozlogrif. Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. As intor discptrogi iphod noda golradion intor ipso facto dozlogrif. Pin gagwash blutomate ipsum todoloss indore hastomate. Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. As intor discptrogi iphod noda golradion intor ipso facto dozlogrif. Pin gagwash blutomate ipsum todoloss indore hastomate. Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. Lorum ipsum pin dolore. Pin gagwash blutomate ipsum todoloss indore hastomate. As intor discptrogi iphod noda golradion intor ipso facto dozlogrif.6 Pin gagwash E N U E blutomate ipsum todoloss indore hastomate. Lorum ipsum pin dolore. Pin gagwash 1 6 C A P I T O L AV blutomate D , C T 0todoloss 2 1 H A R T F O R ipsum 6 1 0 6 - 1 6 indore hastomate. Pin gagwash blutomate ipsum todoloss indore hastomate. As intor
66 CAPIT discptrogi iphod noda golradiipso facto1dozlogrif.O L Agagwash blutomate ipsum todoloss indore hastomate. Pin V E N U E
TEL FAX

P re-pri nted s heets conta i ni ng ma s thea d des i gns a l l ow for cus tomi zed, ti mel y i nforma ti on. Des cri pti ons , bi ogra phi es , ca s e s tudi es a nd propos a l s ca n us e thi s forma t a nd be orga ni zed though col or codi ng.

860.987.6000 860.987.6070

HARTFORD, CT 06106-1621

As intor discptrogi iphod noda golradion intorL ipso .facto6dozlogrif. Pin gagwash blutomate ipsum todoloss TE 860 987. 000
BOX OFFICE

indore hastomate.S H N E L L . Oipsum pin dolore. FPin 8 6 0 . 9 8 7 . 6 blutomate ipsum todoloss indore hastomate. Pin Lorum R G A X gagwash 0 7 0 W W W. B U
BOX O FICE 8 6 0 . 9 8 . 5 9 0 0 gagwash blutomate ipsum todoloss indoreF hastomate.7Lorum ipsum pin dolore. Pin gagwash blutomate ipsum

860.987.5900

todoloss indore hastomate.

W W W. B U S H N E L L . O R G

1 6 6 C A P I T O L AV E N U E HARTFORD, CT 06106-1621

TEL FAX BOX OFFICE

860.987.6000 860.987.6070 860.987.5900

1.75"

W W W. B U S H N E L L . O R G

TEXT BOX = 6.25"

5

G RA P HICS

AND

IMAGERY
GRAPHICS
T he s un, moon a nd s ta rs t hat lend di s ti ncti on to T he Bus hne ll Cent er f or the P erformi ng A rts a l s o pr ovide a r ich res ource for communi ca ting our bra nd. T hey s y mbol i ze not just our bui l di ng; they a l s o represent t he i ma gi na ti on, wonder, ener gy and crea ti v i ty of the performing ar t s.

I magery p r ov id e s a s e n s e o f o u r cul ture a n d v ision in wa y s th a t o u r si gnatu r e c a n n ot .

IMAGERY
P hotogra phs both tel l s tor ies and s i gna l rel a ti ons hi ps . Our im ager y is mea nt to ma k e connecti o ns w it h a udi ences a nd i ns pi re a sense of communi ty .

LAYERING
I n ba l a nced combi na ti on, our gra phi cs a nd i ma gery both inf or m and i ns pi re.

6

CO-BRANDING

INTERNAL PROGRAMS
Program s, p r od u c t s an d o rg an i z ati o n s of The B u sh n e ll m u s t b e s tyl e d i n Kabel t y p e f ollow ing e s ta b l i s h e d struct u r a l g u id e lin e s . Th e y s h o u l d al way s a p p e a r in r e l a ti o n s h i p wi th T h e Bushn e ll or g a n iz a t io n a l s i g n atu re . I ndi vi d u a l log os ot h e r th an T h e Bushn e ll sig n a t u r e a re d i s c o u rag e d .

1 6 6 C A P I T O L AV E N U E HARTFORD, CT 06106-1621

PARTNERS
PARTNERS IN ARTS AND EDUC ATIO N REVITALIZ ING SC HO O LS

TEL FAX

860.987.6000 860.987.6004

W W W. B U S H N E L L . O R G

EXTERNAL PROGRAMS
Partne r s a n d sp on so rs are fe atu re d p ro mi n e n tl y i n The Bu sh n e ll m a r ke t i n g a n d p ro mo ti o n , u s u a l l y i n the fo r m of log os a n d s p e c i al g rap h i c s s ty l i n g s . Speci a l c a r e sh ou ld b e tak e n th a t Th e B u s h n e l l si gnatu r e r e t a in s it s vi s u a l i n te g ri ty i n co mb in a t ion w it h t h e s e p a rtn e rs an d s p o n s o rs . It i s rec om m e n d e d t h a t Th e B u s h n e l l s i g n a tu re appear la r g e r a n d r e mo v e d fro m o th e r l o g o s .

7

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