by-19:2048 12:09 From: To:@1202429301 Pasest/5 ton 8879-EO for an Exempt Organization SUGAR BOWL 72-0272830 Tare we oer PRUL_HOOLAHAN CHIEF EXECUTIVE OFFICER oe [Pat] Type of Return ond Return information (viv Dota oy) . ear cia me eur rue you win Form E70 andar he atealo anak any om sne us you cece Dok Ghee oe otha arnt on ta ee retro which Youre tng thao was lon, rer antag 1, no 28 348 ban (oma 0 Bt yas on an eter on aoicabe ne Beem Boek Sanpitemore man tine Pan ta Form 990 checknere LK] b Totalrevenue any {rom $90, Pant Vi, col (A), ne 12) Beep ea a Form 90-EZ check noe PC] b Total avenue, i uny (Fon 98042, tne A) 2 > Form 1120-POL cheek hers be_[_]__b Total tax Form 19200. fn 2) 20 ta rar 9e0-PF enncknave PL] Tox based on invectment income Form 990PF, Par Vi. nt 5) an ‘ga Form ag6a checkhere BL} b Balance Due Form 8868. line 30) 5b [Pan [_ Declaration and Signature Authorization of Officer rare ec of eiiy, aed that aman iio ofthe above eanaton anda nave saad cory of Me aa 19 LR i rpmiyuy sods ang etary krowedgeaneba, hey ae nt, cowwe suc conpets | Soran ta! he mount m Par ehove the amount shown onthe copy a he xgucatin's econ mle | corse 9 a sme or secon rtm ergnetr (XO) se he gaia rau the ww 9 cns TS et dagen ivacept env epcton of Yams, ban etn ony end Osa) ease OE Benen an (ne Gate lund aopdeab, uote US, ees ands Sragins Losses AGT ae Fee dna (ect etn} onto me inane nsituon account neato nthe tax preparation sohware fx pennant! 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EW ORLEANS, LA 70112 ta) fg this 2 group vclum Frame and acess ol pinepalocar PAUL HOOLAHAN toratiaies? Coven OXlno SAME ASC ABOVE hyp pratt: ruses? ves EIN 1 Taxennmgt status: LK sore) ( 3 )-4 (eset nay LT aaariaxy or TL Tsa7 J Website: > WWW. ALLSTATESUGARBOUL . ORG re) croup ov 4 Form of ogoncaton [XJ Coreraton [_JTnet 1 Tassaeaion Te Yesrettrmsion [Parti] Summary —_ Bey dexcribe te oqaratons mien or meat aigvleunt achitess CONDUCTING AMATEUR AND — COLLEGIATE SPORTING EVENTS ‘Check tis vox Be [lithe organization tcortnunaiteopraions or deposed afore than 25M of ts net aeste, Numba of voting members of he governing Leay Par Vl. ine 18) 3 ume of acenencent voting menbars othe governing body (Pat We 15) ‘ate aumber of ampioyees (Pa V, tne 7a) ola numberof vain latnate necessary) “Total goze unrltes busine revenue tem Par Vil, coum (G)fnw 12 3c buinnas tani incor om Form 907, ne 36 Wea pened Tana Susur anepi aoe ER Not Conteausone ane grants (Pan Vl 81) Program cordce evenve (Par Wl tne 23) Investment income Pan Vil cota (A, inet ad 78) Otner revenue (Pr Vil, column fl) inne 6, 64, 8,9, 10, 298416) “Tota revenue 236 ines 8 through 11 must equal Pan Vil, coum A oe 12) Grants and err amount pat (Part x, clans (A, nes 1-3) 116 Bente paldto oF or mambars (Part X, coum Aine) 18. Saloras, omer compensaton, ompioyee banat (Pa Kota (nes 8-10) ‘6a Profesional tundrng tec Part IX, colar (ine 1) Total undrasing exoenset (Pon, column (Dine 25) 17 Over oxpentes (Par colar nae 116916, 11824) 1B Total mpenees Ads ines 1847 (raat equal Pat IX, column (A ne 25) 19. Ravonvo eas expences, Sublet low 18 from tne 12 2 9 Expenses 4, 435,676. T2,315.592. 232, 085 - End of Year 34,647,099. 407,150. 34,239, 515- 20 Total seat Pa X, tn 1) 21. ‘Tofalabiion Pat x, te 2) 22 Nol ase ond pinenn Suc 01 ine 20 [Partit [Stanature Block iss Felten) PAUL HOOLAHAN, CHIEF BXECUTIVE OFFICER ‘Tige or prt nare aoe e Prepares ta toe D teony [oe | LAPORTE, SEHRT, ROMIG & HAND Siren, y111 VETERANS MEMORIAL BLVD., SUITE 600 se MBTATRIE, LA 70005-4958 Prorene ® (504 )835-5522 iy he IRS coc Ta elu wit he preparer shown above? [en netrustona fare 06 LWA For Privacy Act and Paperwork Reduction Act Notice, wee the separate Instuctions, Tivex 1 Ine Form 880 (2008)NAy-18-2048 12:10 Fron: Pave:3/5, eam $00 009 SUGAR BOWL 72-0272830 _Page2 [Part lf [Statement of Program Service Accomplishments 1 Broly axzeiba ve oranoatan's mason: ESTABLISHED TO SEEK OUT, PROMOTE, FINANCE, SPONSOR, SCHE conpucr ‘AND OPERATE AN ANNUAL CALENDAR OF NATIONAL AND INTERNATIONAL AMATEUR AND_COLLEGIATE SPORTING EVENTS IN NEW ORLEANS, LOUISIANA. 2 _Dulthe organaation undertake any agifeat program sanices Guang he year which were nat lated Oh ‘the prior Form 990 or 980-627 . Clves Eno -Yos,” describe tose new services on Schedule ©. i 3. Dlathe organization cease conducting, or make egriticant changes in how i Conducts, any program services? Ves EX No -Yes. ascribe theee changes on Schecue O. 4 Doserbo ha exempt purpose wlveverents for ‘Section 501(¢(3) and 501) organzatons and sacton 4947(a) ust are requred to report the aunt af grants ane ‘Mocaton to otters, the total expenses, and ven, any, or eBch program sere pores, “a (Coue Hiexpvres 8 10,298, 009. incusing grants ofS 6,030,000. j(Revenes 10,355,012.) ‘THE ORGANIZATION HOSTS THE SUGAR BOWL, AN ANNUAL COLLEGIATE FOOTBALL POST-SEASON BOWL GAME. THE SUGAR BOWL IS ONE OF THE OLDEST BOWL GAMES IN THE COUNTRY, HOSTING ITS 76TH ANNUAL COLLEGIATE BOWL GAME ON JANUARY 1, 2010. 65,207 SPECTATORS ATTENDED TRE JANUARY 1, 2010 EVENT, WITH APPROXIMATELY 65.2 PERCENT OF THE ATTENDEES COMING FROM OUTSIDE THE. | GREATER NEW ORLEANS METROPOLITAN AREA. THE SUGAR BOWL AND FESTIVITIES PROVIDED A TOTAL ECONOMIC IMPACT TO THE NEW ORLEANS AND LOUISIANA ECONOMIES OF $137.28 MILLION DURING THE 2009-2010 FISCAL YEAR. (Code ViEmpenses§ 218, 867. meudng grants ofS 70, U58. j Revenue § THE ORGANIZATION SPONSORS AMATEUR SPORTING EVENTS AROUND THE GREATER NEW_ORLEANS METKOPOLITAN AREA. TO PROMOTE AMATEUR SPORTS INTHE AREA, THE SUGAR BOWL SUPPORTED STATE AND LOCAL ORGANIZATIONS FOR VOLLEYBALL, GOLF, REGATTA, LACROSSE, SOCCER, BASKETBALL, PREP FOOTBALL, AND TENNIS: IN ADDITION, THE ORGANIZATION SPONSORS THE MANNING AWARD, NATIONAL FOOTBALL FOUNDATION, NCAA FOOTBALL YOUTH INITATIVE, AND STANK HIGH SCHOOL ATHLETIC -ASSOCATTON (LHSAA) EVENT AWARDS. (Case Jersencess 110, 000- weuargprans o's 110, 000. jiancenes y THE SUGAR BOWL FINANCIALLY SUPPORTS LOCAL ORGANIZATIONS, SCHOOLS AND UNIVERSITIES TO PROMOTE ATHLETICS WITHIN THE COMMUNITY. SINCE THE YEAR ENDED JUNE 30, 2006, THE ORGANIZATION HAS DONATED $600,000 70 THE FRIENDS OF CITY PARK, TO HELP RESTORE AND MAINTAIN NEW ORLEANS CITY PARK'S ATHLETICS FACILITIES LOCATED IN NEW ORLEANS, LOUISIANA. 446 Other program serves, Deserbein SchecileO) (expences Inu rats of § Revenues 2 ‘Total progam anice epensahs 10,026,876. = aan Fom 990 Goo | 2 09300429 755639 16950 2009.05070 SUGAR BOWL 16950__3