SALES AND PROMOTION IN

INDIAN FILM INDUSTRY

 SALES & PROMOTION
SALES
Sales means revenue recognition
from the delivery of merchandise
or from rendering a service in
exchange for cash, cash equivalent
or other property
PROMOTION
The word promotion is also used
specifically to refer to a
particular activity that is intended
to promote the business, product
or service. A store might
advertise that it's having a big
promotion on certain items
 SALES IN INDIAN FILM INDUSTRY
SALES in Indian film industry is done by the
following ways:

 Strategies for sale of tickets

 Add ons on movie tickets

 Contests and quizzes

 STRATEGIES FOR SALE OF TICKETS
 Discount on morning
shows

 Corporate or student
discounts

 Free tickets
 ADD ONS ON MOVIE TICKETS
 Add ons like interval
meals (popcorn, cold
drinks, nachos, burger,
etc.) are given free or on
discounts.
 Sometimes, students or a
group from an
organisation when taken
for movie shows are
given CD’s or key chains
for free
 CONTESTS AND QUIZZES
 Contests by radio
channels

 Contests by various
sponsors in malls

 Online quizzes by
various websites
PROMOTION IN INDIAN FILM INDUSTRY

PROMOTION in Indian film industry is done

by the following ways:

 Press conference
 Reality shows
 Award functions
 Free merchandise
 Visits by actors at malls, university fests, etc.
 TV commercials/ newspapers/ magazines
 PRESS CONFERENCE
 Before the release of any movie, the whole
cast and crew of movies conduct a press
conference so as to promote the movie by
making people and media aware about the
upcoming movie.

 This includes various information like about

the release date, music launch, budget, and
the theme of the movie.
 REALITY SHOWS
 For better promotion of the movie, the
lead actors of visit various reality shows
as chief guests.

 They interact with the audience, perform

on the movie music and also discuss about
the theme.
 AWARD FUNCTIONS
 Trailers of the upcoming releases are shown
in the award functions with a view to promote
the movies.

 Performances are also done by the movie

actors.

 Eg. Govinda and Salman Khan performed in

IIFA awards for their movie Partner
FREE MERCHANDISE
 VISITS BY ACTORS
With a view to promote
their movie, the actors
visit places such as:

 Malls
 University fests
 New year parties

 Perform in stage shows

 TV
COMMERCIALS/NEWSPAPERS/MAGAZINES

This is the place where widest form of

promotion takes place:

 TV: trailers and songs of the movie are

telecasted between advertisements
 Newspaper/Magazine: interviews and
pictures of the actors are printed
EXAMPLE THROUGH A MOVIE
PRESS CONFERENCE OF THE MOVIE
PROMOTION IN REALITY SHOW: DANCE
INDIA DANCE
PROMOTION IN AWARD
SHOWS
PROMOTION
IN
MAGAZINES
THANK
YOU