Operating Segments of VTB

•BearGram Service
•PajamaGram Service
•TastyGram Service
•Caylx & Corolla
•Retail Operation Segment
•Wholesale/Corporate Segment
 BearGram Service

This service involves sending personalized

teddy bears directly to recipients.
Market Potential of this segment in India:
• Personalized teddy bears directly to recipients
for special occasions such as diwali etc.
• One can do one minute change in gift
• Brand Image
 PajamaGram Service

This service provide convenient gifts such as

pajamas, gowns ,robes and spa.
Market Potential of this segment in India:
• These products can be ordered online and by
telephone.
• Complementary gifts
• Direct marketing
 TastyGram Service

This service sells a variety of regional products

specialities.
Market Potential of this segment in India:
• As India having different culture and different
eating habbits ,VTB will provide different food
as per customer.
• Supply using best delivery service.
 Caylx & Corolla

This service direct markets grower flowers

,plants and preserved floral items.
Market Potential of this segment in India:
• Imported flowers and plants
• Delivered directly from supplier to customer
• High end bouquets and easy to carry products.
 Retail Operation Segment

Market Potential of this segment in India:

• Stores in major cities providing immediate and
standardised goods.
• Family tours
 Wholesale/Corporate Segment
Market Potential of this segment in India:
• Developing wholesale market
• Amalgamation with small suppliers
 Bears to Business (B-t-B)
This programme offers promotional products and
corporate gifts for mainly large companies.
Market Potential of this segment in India:
• Coromotion with various other leading brands
• Like VTB labelled a tag on Seagram’s Ginger Ale as a
chance to win a Vermount teddy bear .