MARKETING

MANAGEMENT
P R E S E N TAT I O N
PRODUCT
RAZOR
GROUP MEMBERS
MOHID CUTTERWALA
JIFFY JOY
ZEVIO RODRIGUES
Company Profile
Name – Tranchant Pvt Ltd.
Location – Singapore
Manufacturing unit in India -
MIDC
Started in March 2010.
Deals in Men’s toiletries.
BUSINESS OBJECTIVE
To manufacture and sell razors.
To meet with the growing and
changing needs of the
consumer.
To earn profits.
BEAT SPIKE
….Impression Revolutionized.
Marketing Strategy
The Pre – Launch Period
The Launch Period
The Post Launch Period
Product Price

4 P’s

Place Promotion
Product
Attributes
Physical form
Utility
Satisfactory Performance
Why Beat Spike?
For perfect, clean and smooth
shave
Easy availability
4 in 1 blade
More convenient
Comfortable
Price
Disposable income : Rs. 45,000 – Rs. 50,000
Willing to spend : Rs. 50 – Rs. 70
Manufacturing Cost (X) : Rs. 28
Operational Cost (Y) : Rs. 18
Margin Of Profit (Z) : Rs. 19
Price Of Product (X+Y+Z) : Rs. 65
Place
MUMBAI

Tinsel town & business capital of India

Living standards of the people quite high
Potential market (Population, education etc)
Disposal income is quite high compared to
other cities
Promotion
Consumer Promotion
Men’s Salon
Clubs
Hotels
Malls/General Stores/Chemist Shops
Dealer Promotion
Allowance (Advertising & Display)
Free Goods
Advertising
Television (66% of 15+ adults watch
T.V seven days a week).
On weekend an average of 2:30 hours.
Outdoor hoardings
Print Media
FM Radio channels
Period Price Promotion Product Place

6 months Rs. 65/- print media 3 Blades free Mumbai

12 months Stable Visual advtg. 3 Blades Free Mumbai

18 months Stable Radio & 10% Off Mumbai &

online Delhi
publicity
24 months Rs. 70/- Outdoor _ Mumbai &
media Delhi
Thank You