The Contingency Theory of Accommodation in Public Relations was tested in 18 interviews. The findings suggest that practitioners are quite sophisticated in considering a welter of factors affecting accommodation of publics. Although generally overlooked in the literature, philanthropic / community relations functions are viewed by practitioners as important opportunities to be accommodative.
The Contingency Theory of Accommodation in Public Relations was tested in 18 interviews. The findings suggest that practitioners are quite sophisticated in considering a welter of factors affecting accommodation of publics. Although generally overlooked in the literature, philanthropic / community relations functions are viewed by practitioners as important opportunities to be accommodative.
The Contingency Theory of Accommodation in Public Relations was tested in 18 interviews. The findings suggest that practitioners are quite sophisticated in considering a welter of factors affecting accommodation of publics. Although generally overlooked in the literature, philanthropic / community relations functions are viewed by practitioners as important opportunities to be accommodative.