ABSTRACT

Being such a hot and much talked about financial product in the recent times, I take it as a great
opportunity to study and analyze the Indian mutual fund Industry and give my observation on it. It will not only
help building my career but it will also help Mahindra finance in certain aspect.

The Indian Mutual Funds Industry has witnessed a sea change since UTI was first established in 1963.
From a single player the number of players has increased to more than 30 and the number of schemes has
spiraled to more than 3500. The last decade has been a period of rapid growth for the MF industry. The industry is
in nascent stage at present. It has come a long way and still has lots of potential for growth.

My project in Mahindra finance mainly deals with selling through several financial channels available in
the market. And my main aim is to attain profit for the company and give them good business. For selling I have
done various surveys to get the database and then I have done proper market segment based on their income etc.
Because no two clients are same so we have to deal everyone according to their needs. And after that we do
telephonic calls and try to get appointment with the person so to give them knowledge about the product and
then try to sale the product to them.

And in these project my main aim to see which schemes are giving better returns and at a reasonable
risk. But risk itself is a very subjective terms that depend on person to person. And also how asset management
companies are performing and how their ranking in investment terms is.

And during the course of the project I have not only learnt about mutual fund industry but also try to
understand customer behavior and also who can be the potential client for the company.