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    BCG Matrix of Nokia

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    Hira Khawaja
    The document presents Nokia's product portfolio mapped onto the BCG matrix, with different phone series placed into categories of Stars, Question Marks, Cash Cows, and Dogs based on their market growth and market share. The Stars are the N-series XpressMusic and Premium Series phones, Question Marks include the E-Series, Cash Cows are the entry-level and classic phone series, and Dogs is the N-Gage gaming phone.

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    BCG Matrix of Nokia

    Uploaded by

    Hira Khawaja
    1K views1 page
    The document presents Nokia's product portfolio mapped onto the BCG matrix, with different phone series placed into categories of Stars, Question Marks, Cash Cows, and Dogs based on their market growth and market share. The Stars are the N-series XpressMusic and Premium Series phones, Question Marks include the E-Series, Cash Cows are the entry-level and classic phone series, and Dogs is the N-Gage gaming phone.

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    Bcg Matrix of Nokia

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    The document presents Nokia's product portfolio mapped onto the BCG matrix, with different phone series placed into categories of Stars, Question Marks, Cash Cows, and Dogs based on their market growth and market share. The Stars are the N-series XpressMusic and Premium Series phones, Question Marks include the E-Series, Cash Cows are the entry-level and classic phone series, and Dogs is the N-Gage gaming phone.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    1K views1 page

    BCG Matrix of Nokia

    Uploaded by

    Hira Khawaja
    The document presents Nokia's product portfolio mapped onto the BCG matrix, with different phone series placed into categories of Stars, Question Marks, Cash Cows, and Dogs based on their market growth and market share. The Stars are the N-series XpressMusic and Premium Series phones, Question Marks include the E-Series, Cash Cows are the entry-level and classic phone series, and Dogs is the N-Gage gaming phone.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    of 1

    BCG MATRIX OF NOKIA

    Stars Question Mark

    N- series Xpress Premium Series


    Music E- Series

    Cash Cow DOGS


    ENTRY LEVEL N GAGE
    CLASSIC Series

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