NAME: KULDEEP KONWAR

NAME OF THE MENTOR: PROF RAJU GUNDALA

CATEGORY OF IIP: ON-PLACEMENT INTERNSHIP PROGRAMME

COMPANY WORKING – ICICI SECURITIES.

TOPIC OF THE PROJECT

A study on consumer awareness of different financial products and

financial planning, and their attitude towards them.

Personal Finance and Investments need lots of considerations about the goal of investment,
expected returns, maturity period, and the risks associated with the specific financial instrument,
among others. Apart from analyzing and assessing the risk return of any financial product, it is
also necessary to spend some time, efforts and exercise caution while entering into the financial
transactions. Many people ignore certain trivial yet very important aspects while applying for
various investment products. However, they never realize that even a small mistake, be it a
clerical or system generated error, could result in countless hassles and torture when you or your
legal heirs in your absence want to redeem the investments in future.

This study will help to find out the customers knowledge of rates, penalties, fees and
eligibility related to financial services & products. This research will be done for products
marketed by ICICIdirect.

OBJECTIVES

1) Study on consumer awareness on goal of investment, expected returns, maturity period,

and the risks associated with the specific financial instrument.
2) Identify some of the key factors that consumers consider while choosing a financial
instrument.
3) RESEARCH METHODOLOGY

1. The methodology will be consisting of a literature and data review. The literature
review will source through an internet search for academic articles and reports.

2. Gather secondary data on marketing of financial products from books, magazines,

research articles, and websites

3. Survey of Investors, customers will be done through a structured questionnaire.

4) Project Design
Data Collection: Both Primary and Secondary data will be collected
Sample of the study: The sampling procedure will be Stratified Random Sampling
Limitations of the study: The report will not be representing the whole country
Sample Area- Bangalore