EXAMPLE SPOT COSTS - ITV1, ITV2, ITV3, ITV4

Cost for one transmission - split by region

11:00 18:45 19:30 21:30 23:05
DAYTIME - EARLY CORONATION MOVIE or LATE NIGHT
REGION THIS MORNING EVENING NEWS STREET DRAMA MOVIE
ANGLIA £ 348 £ 2,073 £ 3,786 £ 6,441 £ 829
MERIDIAN £ 589 £ 3,235 £ 6,667 £ 9,709 £ 1,293
LONDON £ 1,272 £ 5,154 £ 14,156 £ 17,544 £ 2,108
CENTRAL £ 653 £ 3,591 £ 9,218 £ 15,611 £ 1,185
HTV W&W £ 342 £ 1,543 £ 4,099 £ 5,053 £ 469
WESTCOUNTRY £ 91 £ 520 £ 1,381 £ 1,677 £ 158
SCOTLAND £ 425 £ 1,983 £ 4,013 £ 5,495 £ 453
GRANADA £ 504 £ 2,328 £ 6,652 £ 7,918 £ 852
BORDER £ 45 £ 189 £ 494 £ 656 £ 69
YORKSHIRE £ 381 £ 1,860 £ 4,849 £ 7,071 £ 681
TYNE TEES £ 167 £ 816 £ 2,128 £ 3,103 £ 299
UTV £ 171 £ 1,104 £ 1,994 £ 2,493 £ 239
TOTAL £ 4,989 £ 24,394 £ 59,436 £ 82,771 £ 8,632

DAYTIME ONLY CAMPAIGNS

(Based on 2 spots per day) Estimate Spot Numbers
CHANNEL BUDGET TOTAL VIEWS RATINGS 0930-1724
ITV2 £ 40,000 11,594,203 24.0 60
ITV3 £ 35,000 11,666,667 24.1 60
ITV4 £ 13,000 4,333,333 9.0 60
CITV (Adults) £ 6,750 2,454,545 5.1 60

ALL TIME CAMPAIGNS

(Typical weight) Estimate Spot Numbers
CHANNEL BUDGET TOTAL VIEWS RATINGS 0600 -1724 1725-2259 2300- close TOTAL
ITV2 £ 55,000 12,492,613 25.8 27 17 10 54
ITV3 £ 45,000 10,590,727 21.9 22 14 6 43
ITV4 £ 25,000 5,682,285 11.8 26 23 9 58

NOTES
All spot costs assume a 30" advert.
These airtime costs are estimates based on typical traded discounts off projected 2010 annual average CPT's.
Ratings for programmes listed have been calculated based on average TVR's for traded audience.
Estimates for adult views (impacts) and ratings are for reference/comparison only.
Rates can fluctuate +/- 15% or more from these depending on month and channel.
Where applicable, there is a second transmission on the +1 channel, these are not included in the estimates

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