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  • Proactiveness: - Example: Proactive Communications

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    The document discusses the importance of an entrepreneurial orientation for businesses. It defines proactiveness as anticipating future needs by seeking new opportunities and eliminating declining operations. It also defines risk taking as engaging in high-risk projects and preferring bold actions. The document states that an entrepreneurial orientation should be reflected in a company's compensation, decision making, autonomy, innovation, and risk tolerance. It notes that an entrepreneurial orientation is important for entrepreneurs, employees, and executives.

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    The document discusses the importance of an entrepreneurial orientation for businesses. It defines proactiveness as anticipating future needs by seeking new opportunities and eliminating declining operations. It also defines risk taking as engaging in high-risk projects and preferring bold actions. The document states that an entrepreneurial orientation should be reflected in a company's compensation, decision making, autonomy, innovation, and risk tolerance. It notes that an entrepreneurial orientation is important for entrepreneurs, employees, and executives.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    3 views3 pages

    Proactiveness: - Example: Proactive Communications

    Uploaded by

    ahmeddin
    The document discusses the importance of an entrepreneurial orientation for businesses. It defines proactiveness as anticipating future needs by seeking new opportunities and eliminating declining operations. It also defines risk taking as engaging in high-risk projects and preferring bold actions. The document states that an entrepreneurial orientation should be reflected in a company's compensation, decision making, autonomy, innovation, and risk tolerance. It notes that an entrepreneurial orientation is important for entrepreneurs, employees, and executives.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 3

    4.

    Proactiveness
    “Process of anticipating and acting on future needs by
    seeking new opportunities which may or may not be
    related and strategically eliminating operations which
    are in mature or declining phase”

    • Example: Proactive communications


    5. Risk Taking
    • “Refers to a firm’s tendency to engage in high risk
    projects and managerial preferences for bold versus
    cautious actions.”
    • Uncertainty refers to situations in which the
    probability of a future outcome can not be
    determined in advance.
    • Risk refers to situations in which probability
    distributions can be assigned to potential outcomes.
    • Eg. Royal Dutch Shell.
    Why is an Entrepreneurial Orientation
    important?
    • EO should be reflected in compensation system,
    decision making, autonomy, innovativeness, risk-
    taking behaviors, and general employee
    behaviors.

    • Importance of EO for:
    – Entrepreneurs
    – Employees
    – Executives

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