Assignment in Research Methodology

On

Big Bazaar

By,
Deepak M Nayak
A research on the pattern of weekend purchases in Bangalore.

Objectives of the research:

 To study the purchase pattern.

 To study the number of products sold.
 To study the sale of the week.
 The study of peak products purchase.
 To study the number of products offered.

The study was conducted at Big Bazaar in Bangalore.

List of Big Bazaar in Karnataka
1. Bangalore
2. Mysore
3. Mangalore
4. Belgaum
5. Hassan
6. Hubli
7. Kodagu

Total number of Big Bazaar in Bangalore

1. Jaya nagar
2. Koramangala
3. Banashankari
4. Trinity Circle
5. Wilson garden
6. Mysore road
7. Hebbal
Product Offered
Big Bazaar offers a wide range of products which range from apparels, food, farm products,
furniture, child care, toys etc.

Pricing objective of Big Bazaar

The pricing objective Big bazaar is to get maximum market share.

Place
Big Bazaar stores are located in 50 cities with 75 outlets.

Promotion
Promotional techniques of Big Bazaar are:
 “Sal Ke Sabse Sasthe Teen Din”
 Future card (the card offers 3% discount)

Brand endorsement by M S Dhoni, Asin, Hema Malini

Exchange Offer: Junk Swap Offer etc.

Employee:
Well trained and dressed staff. They are motivated to think out of box.

Process:
Multiple counters with trolley to carry the items purchased.
Proper display/ posters of place like Dal, Soap etc.

Physical Evidence:
It deals with the final deliverable or the display of written facts. This includes the current
system and available facilities.

There are 3 types in Big Bazaar:

Fashion
Normal
Family Centered
As per the study conducted at Banashankari Big Bazaar:

Average sales of the week is 1 crore 20 lacks, out of which

60% week days

40% week ends

Out of the total sales Food Bazaar has maximum contribution of 37%.

Peak purchase

Week days: - Peak purchase happens in the evening, i.e. after 6pm

Weekends: From morning till 1:30 & in the evening after 6pm.

Supply Chain Management(SCM):

To know exact demand of the product they have system called ARS(Alternate
Refreshment System) with the help of which supplier sends stock at regular
intervals.

Offers at Big Bazaar

 No offerings are made in new products.

(Offers applicable for products 1 or 2 month old)
 Offerings on season like Autumn, winter, spring, summer & festival.

Sampling frame for above research carried out is

 Internet
 Industry contacts
 Email & personal interview with
o Manager
o Human Resource manager