Thesis Topics for Global/International Marketing

• How globalization may influence the standardization of international marketing

strategies.
• How changes and developments in communication and information technology
may influence the coordination of firms’ worldwide operations.
• The role of regional trading blocs in strengthening an organization’s
competitiveness at a global level.
• How country-based environmental diversity influences the development of a
global marketing strategy and process.
• The roles and challenges of global market research (qualitative and quantitative,
and the Internet as a tool in this research task) for developing effective global
marketing strategies.
• The role of the Internet in assisting global firms in the development of a global
distribution and market entry strategy.
• The universal and/or culturally bound ethical and moral conduct that may impact
an organization’s globalization efforts.