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    Prateek Sahoo
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    CONSUMER BEHAVIOUR MODEL Module-2 FIRMS ATTRIBUTE MESSAGE EXPOSER CONSUMER'S ATTRIBUTE Attitude EXPERIENCE SEARCH EVALUATION Field-4 Feedback CONSUMPTION MOTIVATION DECISION Field:3 purchase BEHAVIOR Variables influencing Decision process input Information procesing outcome Howard-sheth Model Importance of purchase,personality,social class,culture,organisation,time pressure, financial status in

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    CONSUMER BEHAVIOUR MODEL Module-2 FIRMS ATTRIBUTE MESSAGE EXPOSER CONSUMER'S ATTRIBUTE Attitude EXPERIENCE SEARCH EVALUATION Field-4 Feedback CONSUMPTION MOTIVATION DECISION Field:3 purchase BEHAVIOR Variables influencing Decision process input Information procesing outcome Howard-sheth Model Importance of purchase,personality,social class,culture,organisation,time pressure, financial status in

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    Download as PPTX, PDF, TXT or read online from Scribd
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    42 views6 pages

    Consumer Behaviour Model

    Uploaded by

    Prateek Sahoo
    CONSUMER BEHAVIOUR MODEL Module-2 FIRMS ATTRIBUTE MESSAGE EXPOSER CONSUMER'S ATTRIBUTE Attitude EXPERIENCE SEARCH EVALUATION Field-4 Feedback CONSUMPTION MOTIVATION DECISION Field:3 purchase BEHAVIOR Variables influencing Decision process input Information procesing outcome Howard-sheth Model Importance of purchase,personality,social class,culture,organisation,time pressure, financial status in

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 6

    CONSUMER BEHAVIOUR MODEL

    Module-2

    FRANCESCO NICOSIA MODEL


    Field:1

    ‡
    FIRMS ATTRIBUTE MESSAGE EXPOSER CONSUMERS ATTRIBUTE

    Attitude

    EXPERIENCE

    SEARCH EVALUATION

    Field:2

    Field-4 Feedback

    CONSUMPTION

    MOTIVATION DECISION Field:3

    PURCHASE BEHAVIOUR

    Engel blackwell-Miniard Model

    Variables influencing Decision process

    input

    Information procesing

    Beliefs,attitu de,intention

    outcome

    Howard-sheth Model

    Importance of purchase,personality,social class,culture,organisation,time pressure, financial status inhibi tors

    Search for informati on

    predispo sition

    motives

    Evoke set

    Decision mediators

    infor mati on

    Percept ual bias

    satisfacti on

    Sheth's Family Decision making Model

    Sheth- Newman-Ross Model

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