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S-Curve Market Adoption

© Mathias Brandewinder, Clear Lines Consulting LLC

Time 1 2004.5
Value 1 25.0%
Time 2 2006.25 S-Curve Product Adoptio
Value 2 70.0% 100.0%
Peak 80.0%
90.0%
Alpha 1.11
T0 2005.49 80.0%

Short version Long version 70.0%


2000.00 0.2% 0.2%
2000.25 0.2% 0.2% 60.0%
2000.50 0.3% 0.3%
2000.75 0.4% 0.4% 50.0%
2001.00 0.5% 0.5%
2001.25 0.7% 0.7% 40.0%
2001.50 0.9% 0.9%
2001.75 1.2% 1.2% 30.0%
2002.00 1.6% 1.6%
2002.25 2.1% 2.1% 20.0%
2002.50 2.8% 2.8%
2002.75 3.6% 3.6% 10.0%
2003.00 4.7% 4.7%
2003.25 6.1% 6.1% 0.0%
2003.50 7.9% 7.9% 2000 2001 2002 2003 2004 2005 2006
2003.75 10.1% 10.1%
2004.00 12.8% 12.8%
2004.25 16.1% 16.1%
2004.50 20.0% 20.0%
2004.75 24.5% 24.5%
2005.00 29.4% 29.4%
2005.25 34.7% 34.7%
2005.50 40.3% 40.3%
2005.75 45.8% 45.8%
2006.00 51.1% 51.1%
2006.25 56.0% 56.0%
2006.50 60.4% 60.4%
2006.75 64.2% 64.2%
2007.00 67.4% 67.4%
2007.25 70.1% 70.1%
2007.50 72.3% 72.3%
2007.75 74.0% 74.0%
2008.00 75.4% 75.4%
2008.25 76.5% 76.5%
2008.50 77.3% 77.3%
2008.75 77.9% 77.9%
2009.00 78.4% 78.4%
2009.25 78.8% 78.8%
2009.50 79.1% 79.1%
2009.75 79.3% 79.3%
2010.00 79.5% 79.5%
Product Adoption

2004 2005 2006 2007 2008 2009 2010

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