BECOME A

CERTIFIED
PROFESSIONAL

AND LET INTERNET MARKETING

BE YOUR PORTAL TO SUCCESS

BEGIN CLASSES TODAY TO BECOME

A CERTIFIED INTERNET MARKETER
FROM THE INTERNET MARKETING
UNIVERSITY OF CANADA
BIG VISION
FOR YOUR FUTURE
Earn your Internet Marketing Certification through
Advanced Specialized Certification Courses

At the Internet Marketing University of Canada, you’ll be a part of a great institution with an
online reputation for excellence. Everything you need to start your journey as an Internet
Marketer will be taught here.

“The art of Internet Marketing can be learned…” – IMU of Canada

Become certified and ensure your business dominates both local and global markets

With a thorough understanding and hands-on skills in Internet Marketing techniques, you have
the ability to harness the power of the web and use it to develop your company and your
ultimate career success. The Internet Marketing University of Canada provides you with a simple
course load that demonstrates the latest strategies of the internet and marketing worlds com-
bined. Whether you’re a student, employee, executive or an entrepreneur, IMU’s self guided
system will propel your business and your career to new heights.

Learn at your own pace from your home,

office, or on the go
Dedicated advisors rom application through
to graduation
No pre-set schedules or attendance
requirements

Earn a higher income by becoming a certified

professionalLearn at your own pace from your
Customized and flexible learning experience

As a student of IMU, you will be taught by real world internet marketing professionals with years
of experience who’ve developed strategies for online marketing which are tried and true. You
will have full access to course guides, tools and resources, as well as live support for any Internet
Marketing related questions during and after your educational term.

The Internet Marketing program will prepare you for certification in the following areas:
Search Engine Optimization Social Media Marketing Email Marketing Offline Marketing
Conversion and Analytics Article/Content Marketing Webstie/Blog Marketing
Search Engine Marketing Affiliate Marketing Lead Generation Marketing

http://www.imuniversity.ca 2
 SEARCH When it comes to search engines, there aren’t any guaranteed
best performing secrets, ‘quick & easy’ schemes that are too

ENGINE good to be true, or miraculous ways of attaining top rankings.

OPTIMIZATION IS NOT A SECRET

Search Engine Optimization is one of the most credible long term types of online
marketing. By building a lasting reputation within the search engines, you are telling the
world that you care, and that you take time to do it right.

You know your business, your products and your services better than anyone else, so
why take the risk of allowing an individual or an agency perform “simple optimization”,
when a lot more can be done and with much greater results?

The question is....

CAN YOU PUT YOUR COMPANY’S
REPUTATION IN SOMEONE ELSE’S HANDS?
The SEO component of the Internet Market-
ing Certification program will teach you to
elaborate your online business presence with:
Cutting edge search engine strategies
Highest return on investment SEO tactics
“Win-Win” tracking capabilities
Improved website visibility within search results

Indiviual and business owners alike will be gaining the necessary understanding and
experience to build an effective search optimization campaign, as well as reach their
much desired goals for obtaining more visitors, higher conversions and most importantly,
out-ranking their competition.

IMU’s Search Engine Optimization course will teaches the best practices, methodologies
and strategies to equip you for success, and maximize exposure for your website. In
addition, you will learn how to manage your branding online by becoming an expert in
tracking results, seeking opportunities and gaining advantages over your competitors.

http://www.imuniversity.ca/search-engine-optimization/ 3
SEARCH ENGINE
MARKETING
Search Engine Marketing, or Pay per Click campaigns offer a
very flexible way of maximizing a website’s visibility within the
top search engines such as Google, Yahoo and Bing.

The pay per click market is highly competitive and a complete and effective PPC strat-
egy is an essential part of achieving the highest return on investment.

The Search Engine Marketing course offered by IMU will guide you through the essentials
of planning, optimizing and managing a converting and successful pay per click cam-
paign. The SEM course is aimed towards marketing professionals, website owners,
individuals and those looking to refine, enhance or simply learn the strategies by using
the best tools available.

Create effective campaigns

You will learn how to use the latest
techniques, industry tracking tools and any Choose appropriate keywords
developments to be able to deliver the
most qualified traffic to your website, while Optimize landing pages/website
improving conversion numbers and building
a cost effective campaign that has a Analyze traffic and test campaigns
strong position in the market.
Increase exposure and decrease costs

The search engine marketing course is delivered to you with a focus on numerous key
areas which include; creative positioning, strategy development, conversion tracking
and analytics, and many more.

Converting content
By the end of the search engine marketing course,
you will be able to apply your acquired knowledge Detailed page optimization
to create successful campaigns and build your Top keywords
brand’s online reputation by introducing:
Testing and analyzing

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EMAIL
MARKETING
Over the last year, 247 billion emails were sent each day
of the year; a notable increase from the 90 billion emails
sent daily in 2009. Despite this, Email Marketing remains
one of the lowest costing internet marketing efforts that
generates the highest possible return on investment.

If you are not involved in email marketing, you’re bypassing a very effective marketing tool.

IMU’s Email Marketing course is aimed towards those managing email campaigns or
company newsletters and wish to see better results from their communication efforts.

As an email marketer, you will be prepared to use email marketing as a key marketing
tool, and ensure that your marketing messages are reaching the intended audiences. In
turn, this will enable you to adopt an approach of continued improvements with your
online marketing campaigns, to boost the results and maximize profitability.

Let experienced, real-world Professionals teach you how to:

Effectively manage email lists Measure and analyze the success of

each campaign
Integrate email marketing with social Apply best practices and learn from
media and other internet marketing others mistakes

Permission based email marketing

Upon completion of the Email Marketing course
you will have gained a full understanding and
practical experience with email marketing
strategies, objectives, requirements and
regulations; as well as all other aspects
affected by email marketing,thus ensuring your
success as an email marketer. Below are some
of the key topic which are tackled in IMU’s
Email Marketing course :
Email deliverability – inboxing
Design and optimization techniques
Conversion and analytics
Planning, analyzing and testing
Managing email lists
Legal issues, Spam and Ethics
Writing styles and converting content
Email bounces, unsubscribe, opt-in
Integration of other internet marketing tactics

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SOCIAL MEDIA
MARKETING
Harness the power of the social networking with the
strategies and hands-on techniques provided in this course.

Social Media marketing has increased rapidly over the last few years, with social networks
such as Facebook, Twitter, MySpace and YouTube attracting enormous numbers of users
worldwide .

Facebook alone has over 350 million users, and Twitter averages 27 million tweets per
day. With these types of statistics, social media should play a major part in every
business’s marketing strategy.

WHY IS SOCIAL MEDIA AN EFFECTIVE INTERNET MARKETING TOOL?

People trust what they see in the news, read or hear online
It is a live and direct response tool
Reputation and constant feedback

The Social Media Marketing course offered by IMU is one of the most popular introductory
guides into the world of social media marketing. It will look into the effects and the
impact of social media on marketing communication as a whole.

The course is aimed at anyone looking to gain skills and hands-on experience with
creating social media campaigns. As social media becomes an increasingly important
tool for everyday internet users, those who may benefit the most from this course tend to
be Public Relation Professionals, Marketing Professionals, Communications & Journalism
Specialists, Digital Marketers and E-commerce Experts.

Create effective social media campaigns

Upon completion of the
Internet Marketing
University’s Social
Media Marketing course,
you will be able to
understand how to:
http://www.imuniversity.ca/social-media-marketing/
Integrate social media with other marketing efforts
Identify and monitor your brands reputation online
Create a lead generation portal
Invite audience engagement
Avoid negative brand perception
6
ANALYTICS &
CONVERSIONS
Analytics and Conversions can be the determining factor in
whether your business fails or succeeds

Internet Marketing offers many means for a business owner to generate a revenue, leads,
and interest online. Whether the business’ strategy of choice is search engine optimiza-
tion, search engine marketing, social media, email marketing or even offline marketing –
tracking the results of these strategies is of the utmost importance. Analytics and Conver-
sions can be the determining factor regarding whether a business fails or succeeds – but
by understanding your own metrics you can aim directly for success.

BETTER UNDERSTANDING = BETTER CONVERSIONS = SUCCESS

Effective internet marketers use Analytics and Conversion Track-
ing before starting any marketing campaign. On the web, every
action has a purpose – a purpose which directly relates to the
goals you seek to achieve whether they be as precise as optimi-
zation, as important as leads or as general as success.

The Issue: many business owners fail in their online marketing efforts for one key reason -
outside of a lack of organization or an ineffective strategy - the marketing process ends
after a user has visited the website.

For a branding campaign, yes, a visitor counts as a conversion; however for most
business owners a true conversion hasn’t occurred until there is a phone call, an email
contact, a sale, or some type of action performed by the visitor.

Gain proven insight into the world of analytics, conversions and tracking.
User segmentation
IMU’s Conversion and Analytics course will teach you the User behavior
essential elements to look for when analyzing your website,
Conversion behavior
from the potential customer reaching your site to what
happens after an action has been taken and a conversion Traffic analysis
has occurred, as well as everything in between: Web page analysis
Visible trends
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LEAD GENERATION
MARKETING
Lead Generation has never been easier
Harness the power of the internet

Lead Generation Marketing is not a new type of marketing; however it has a new ap-
proach. With the rapid increase of global internet user numbers, and the convenience of
online communication – no longer are we required to continue using traditional lead
generation methods such as tradeshows, display booths, newspaper ads, and phone
book leads to name a few, in hopes that targeted leads will magically appear.

The lead generation course offered by IMU teaches you how to easily generate leads for
nearly any type of business using the research materials, strategies, and proven tech-
niques provided within the course.

Achieve the highest success rates from your lead campaign.

You will learn the necessary steps;
from setting up a campaign, to using
all forms of internet marketing
including social media, search
engine optimization, pay per click
advertising, email marketing and
even offline traditional marketing, to
achieve the highest success rates
from your lead campaign.
The advantages offered by lead generation
marketing over other forms of internet marketing
are its ability to:
Set a budget based on market cost per lead
Segment and target for individual
Select geographical locations
Control the number of leads generated
Pre-qualify leads based on filters

Businesses use lead generation marketing techniques and strategies every day. Lead
generation is cost effective; you o pay only for the number of leads you can handle, are
relevant and will convert; unlike some marketing methods that eat up your budget with
poor results.

This course will teach you how, using the most effective lead generation tactics com-
bined with traditional marketing and internet marketing strategies, your business will have
a steady flow of leads, and a notable increase in sales.

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AFFILIATE
If used properly
internet marketing can be one of the most
effective internet marketing strategies

MARKETING
Affiliate marketing is defined as using one website to drive traffic to another.

Affiliate marketing is a form of online marketing that, in many cases, is overlooked by

internet marketers. However, if used properly affiliate marketing can be one of the most
effective internet marketing strategies. A business may build a network of affiliates who
would in turn bring in traffic to the business’s website and be rewarded for doing so. The
business would be able to track individual affiliates through a tracking code, or a spe-
cific user ID provided at sign up.

Affiliate marketing is directly related to all the major internet marketing efforts since the
affiliate marketers, chosen by a specific vendor or business, would use the same meth-
ods of bringing in traffic to generate leads, only on a larger scale.

The effective usage of Affiliate Marketing

produces results in the following areas:
Search Engine Optimization
Search Engine Marketing

Email Marketing

Social Media Marketing

Offline Marketing

Affiliate Marketing uses all forms of marketing to attract customers – use this to your advantage.

By completing the affiliate marketing course offered by IMU, you will become a profes-
sional Affiliate Marketer. From this course, you will take away the understanding and the
key strategic concepts necessary in order to successfully optimize your business, your
products and your services through the creation of an affiliate marketing network – an
effective marketing network of supporters who will do all the labour for you.

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ARTICLE & CONTENT
MARKETING
Content plays a key role in
any internet marketing campaign

Article marketing has been used for as long as mass printing has been available. Profes-
sionals used article marketing to promote themselves, their businesses, their products
and services. Magazine and newspaper publications used these articles as free con-
tent, and in return, they provided the author with free advertising space. Today, article
or content marketing is no different.

Content plays an important role in internet marketing, being that it is a major compo-
nent of many internet marketing initiative. In order for a website, or any other type of
marketing campaign to be effective, it requires some type of content – whether it is
informative material or purely publicity – it is absolutely required.

Article and Content marketing can be used to gain results

The web is rich in content; through the following ways:
articles, texts and directories Increase website

which promote these editorials Increase traffic to website

and attract large masses of visi-
tors, thus crowning these direc-
tories as content authorities
within search engines.
Increased credibility and reputation
Potential long term subscribers to articles (your
business)
Marketing material to use with other forms of internet
marketing

Content is King - Article & Content Marketing can be an invaluable marketing resource

The Article and Content marketing course offered by IMU, not only teaches you how to
write relevant content, submit articles and have your work published in the the most
influencial directories across the web, but you will also learn key concepts related to the
usage of these text to further benefit your business.

The course will provide you with the techniques used by professionals to gain large
amounts of converting traffic, as well as the proven strategies that for obtaining a regu-
lar, returning traffic with minimal efforts and without taking away from your main busi-
ness goals.

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BLOG & WEBSITE
MARKETING
Your website or blog is a virtual storefront with the
potential to be seen by millions of people worldwide.
Let IMU’s expert educators teach you how to take those
customers from “window shopper” to “shop-a-holic”.

For offline businesses who’ve taken the leap

into the online world, their website acts as the
storefront for their new, potential clientele.
Your website, blog, or landing page is a
direct representation of your business’ quality
products or services and your dedication to
customer satisfaction.

Fully optimize your website or blog to attract, maintain and convert potential customers

Your business website, whether heavily used for e-commerce or simply as an informa-
tional resource, should be fully optimized to attract, maintain and convert potential cus-
tomers. Don’t think that nobody will see it – unlike a physical storefront, your virtual store-
front has the potential to be seen by millions of people from all over the world.

The course consists of strategies, tactics and key concepts used to promote, advertise
and optimize your website, blog or landing page to be the best it can be; attracting po-
tential customers, keeping them interested when on the site, and finally leading them to
perform the long awaited action you deserve.

The website marketing course offered by IMU, combined with the rest of the Internet
Marketing Certification Program courseload, completes the series of educational

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OFFLINE
MARKETING
Traditional media and marketing may be slowing down
but it is not yet obsolete. Newspapers, Magazines, TV and
Radio ads still hold a hefty market share of all media dol-
Traditional media and marketing may be
lars spent – when combined with your internet marketing
slowing down but it is not yet obsolete.
efforts, your business can become a marketing power-
Newspapers, Magazines, TV and Radio house, leaving no stone unturned.
ads still hold a hefty market share of all
media dollars spent – when combined
with your internet marketing efforts, your
business can become a marketing pow-
erhouse, leaving no stone unturned.

Internet Marketing + Offline Marketing = Marketing SUCCESS

It is no secret that the afore mentioned types of Offline Marketing work – they may be
expensive and harder to track – but they work. It is also known that Internet Marketing,
with the ability to reach large client bases and target any message at a lower cost,
works even better…in addition to being traceable and measurable.

TIP: Combining both offline and online will provide remarkable potential for your business

Newspapers
In the Offline Marketing course offered by IMU, you will learn to com- Magazines
bine the traditional media types listed on the right, with your online Television
Radio
campaign to optimize and achieve widespread success. Billboards
Direct Mail

This course will provide you with a thorough understanding of the relationship between
traditional offline and online marketing methods, and how offline marketing plays an
important role in any online marketing strategy.

Upon completion of the course, you and your business will have gained the ability to
use multiple marketing streams, including a hybrid version of the latest tactics provided
to you by the Internet Marketing University of Canada.

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 WHY
IMU?
Why IMU? Because we ensure that each and every
student of internet marketing is welcomed. Whether you
are an individual or a business you’ll experience an
exceptional level of dedication that will encourage you to
reach your fullest potential in the internet marketing envi-
ronment.

The Internet Marketing University of Canada attracts indi-

viduals, businesses, organizations and faculty around the
world who are ready to make a real difference. Together,
we have built a close-knit community dedicated to
lifelong learning, interactive study, original course mate-
rial and one goal, internet marketing success.

Become a Certified Internet Marketing Expert

The internet has allowed businesses to shift their marketing dollars online, reducing costs
and increasing returns on investments.

The everchanging marketing industry requires its professionals to be qualified and well
trained in all aspects of internet marketing, in order to compete and be on par with the
latest research and trends.

The Internet Marketing University of

FACT: Over 70% of businesses, when hiring for a market- Canada provides both individuals
and businesses alike with the oppor-
ing related position, seek qualified professionals with tunity to learn the intricacies of
some type of certification or education/knowledge of online marketing, step by step;
gaining the knowledge and exper-
internet marketing and its subsidiaries. tise to acquire a Certification and
achieve your career goals.

Qualified Team = Better Results

Achieving Internet Marketing Certification allows individuals to spice up their resumes,

get the marketing job they want, or even use their skills to become self-employed. For
business owners, certification can trigger financial boosts propulsing your business far
ahead of any of your competitors.

http://www.imuniversity.ca/why-imu/ 13
 Join the
INTERNET
MARKETING
World
The Internet Marketing University of
Canada is a public university with an online
student population of more than 4,000 stu-
dents. The university is proud to offer its edu-
cational curriculum to students and busi-
nesses from Canada and abroad, dealing
directly with the Canadian markets.
Students
If you are currently enrolled as a student
and would like to supplement your edu- Businesses
cation, or a mature student seeking to
obtain a post-secondary education, the The simplest way to succeed as a busi-
University of Internet Marketing has more ness is to understand your market, and to
than 10 courses for you to explore, each market your business accordingly. The
of which can be applied towards an Internet Marketing University of Canada
internet marketing certification. Enroll in will teach you to build effective market-
this new credential that opens doors to ing campaigns implementing all aspects
exciting and rewarding new careers. of internet marketing in order to ensure
your business’ success.
Learn more about what IMU has to offer
by contacting us directly. With a highly respected education from
IMU, you will be able to minimize cost,
increase return on investment and best
of all – understand how internet market-
Individuals ing can help you generate leads and
For individuals looking to enhance their increase revenue.
website and take advantage of
e-commerce opportunities, IMU’s Inter- Due to its hands-on, dynamic approach,
net Marketing courses are an ideal this course is extremely beneficial for
primer. Upgrade your credentials and working professionals with backgrounds
enrich your personal development; IMU in traditional and interactive marketing
will train, qualify and certify you in every in both independent and corporate
aspect of internet marketing. milieus.

Become a Certified Internet Marketer Contact an IMU counselor today to

today. Contact IMU for further admis- inquire about Internet Marketing pro-
sion requirements. grams admissions for your business.

http://www.imuniversity.ca/admissions/ 15