World BreastFeeding day August 1

 Breastfeeding is the feeding of an infant or

young child with breast milk directly from female

human breasts, rather than from a baby bottle or
other container

What is breastfeeding?
The amount of milk produced depends on
how often the baby suckles.

When you feed the baby, the suckling

motion causes hormones to be released
into the bloodstream from the pituitary
gland in the brain.

So milk is released and flows to the baby.

How does the milk get produced?

Breastfeeding benefits both

CHILD MOTHER

Benefits of breastfeeding?
1. Protects Against Infection
Diarrhea
Enhances Vaccine Response

2.  Protects Against Illnesses

Inguinal Hernia
Multiple Sclerosis
Infant Survival

3.  Protection From Allergies

wheezing,
prolonged colds, diarrhea, and vomiting.

4.  Enhances Development and Intelligence

Higher IQ
Cognitive Development
Social Development

Benefits to child
 Breastfeeding decreases the risk of allergenic disorders

Type of feeding Asthma Atopic Allergic

dermatitis rhinitis
Children's exclusively 7.7% 24% 6.5%
breastfed 4 months of
more
Children breastfed of 12% 27% 9%
shorter period

Facts and figures

 Protects Mothers Health
Helps reduces in urine bleeding and helps in uterus to return
to its previous size
 Reduces risk of breast and ovarian cancer

 Helps delay a new pregnancy

 Helps a mother return to pre-pregnancy weight.

Benefits to mother
Interferes with bonding
More diarrhea and respiratory infections
Malnutrition vitamin A deficiency
More allergy and milk intolerance
Overweight

Lowers scores on intelligence

Increased risk of anemia and breast cancer.

Risks of artificial feeding

The baby gains 100-200g each week (around
400-800g each month).
The baby drinks as often as every two to three
hours (8-12times a day).
Baby looks normal, has a nice color and smooth
skin, reacts normally, is strong and moves
normally.

How do you know that your baby is

getting enough milk?
Breast feeding very important to the
infant and his mother.
Breast feeding increase growth and
development rate.
Breast feeding increase immunity for the
baby.
Breast feeding improve psychosocial
states of a child.

summery
 Breastfeeding helps both mother and
child in leading a healthy life.

Conclusion
 Apollo Life is one of the first movers in the “Preventive

Healthcare” space in India

 Part of the Apollo Group of Hospitals therefore ability to leverage

Intellectual & Infrastructure resources of the group such as

Pharmacies, Clinics, Hospitals etc.

“Apollo” brand name synonymous with Quality Healthcare (The only

Indian Super brand in Healthcare Industry)

Owns & operates a robust media arm which publishes BPOSITIVE

magazine which has a readership of over 2 lacs.

Vast repository of information with regards to Preventive Health Care
Ability to offer remote (web/phone enabled) solutions to its clients.
Strong Presence

Apollo Life – A Snapshot

Organization health risk audit
Health talks & sessions
Gym management
Canteen assessment And nutrition management
Ergonomics
Disease management interventional programs
1. Obesity and weight management
2. Cardiac program( healthy heart)
3. Women wellness programs
4. Diabetes program
Psychological counseling
1. Stress
2. Work life balance
3. Dependency management
Online & telephony solution-(web chart, phone counselors)
Vendor oversight & management

Some of Our Programs

 H & W strategy aligned to business goals.
 Well designed tailor made programs( interventional & non
interventional)
 Quality of data interpretation & analytics
 Quantifiable measuring tools
 Health & wellness strategy- A holistic view
 Intellectual and resource depth in house
 Media & communication support ( B+ positive magazine)
 Web & mobile technology convergence
 Wing to wing solution- from need analysis to outcome
report out
 Clear articulation of deliverables

Apollo life differentiator