Professional Documents
Culture Documents
a Price War
HDCS 4393/4394
Internship
Dr. Shirley Ezell
Introduction
Price wars are often described as the battle to
win the customer.
Creating low prices can degenerate into the loss
of profit. Check out the airline story .
Most managers will be in a price war during their
careers. However, one should consider other
options before starting a price war or responding.
Learn alternative tactics.
What are Alternative Tactics?