Product line

A product line refers to a number of products that are related and developed by the same
manufacturer. Product lines are not to be confused with product bundling, which combines
various items into one type of product. Items within a product line generally share the same basic
theme, and with the help of a successful marketing plan these products can be entirely effective.

Product line-a company/organization creates a group of products, which has in common most of
their main characteristics.

Product Line Pricing:

Pricing different products within the same product range at different price points. An example
would be a video manufacturer offering different video recorders with different features at different
prices.

Line width

line width is the number of product lines of a particular company. and line extension means introducing
a new product line, just like merecediez was manufactring cars, when it started to manufacture its bikes,
it was line extension.line extension can be upward or downward, in case of mercediz, it was downwards

1. product line-closly related products under the same product,which may differ in the
price,colour,characterstics.

product mix-total no of product lines in which company is dealing is called product mix.

line extention-addind wiwinew products in the product's width is called line extention.

line width-no of products under single product line is line width

linedepth