Original Data Table

ORIGINAL DATA SHEET

No of people surveyed 250

People from semi urban area 200

ORG TYPE
Number of people %age
PVT FIRM 40 20%
PUBLIC FIRM 90 45%
BUSINESS 70 35%

INSURANCE HOLDING
PVT FIRM PUBLIC FIRM BUSINESS
LIFE INS 40 90 70
OTHER 10 15 30

INSURANCE HOLDING
NUMBER %AGE
LIC 200 100%
PRIVATE INS 130 65%

HOLDING SECTOR WISE

PVT FIRM PUBLIC FIRM BUSINESS
LIC 40 90 70
PRIVATE INS 40 35 55

%AGE OF INVESTMENT
LIC PRIVATE
PVT FIRM 60% 40%
PUBLIC FIRM 75% 25%
BUSINESS 45% 55%

YEARLY PREMIUM
<15000 15000-30000 >30000
PVT FIRM 10 20 10
PUBLIC FIRM 25 40 25
BUSINESS 5 20 45

DISTRIBUTION

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 Original Data Table

ICICI SBILIFE BIRLA UTIMF OTHER

PVT FIRM 7 17 2 13 1
PUBLIC FIRM 2 19 1 12 1
BUSINESS 10 19 5 20 1

INTERESTED IN IPRU BEFORE DISCUSSIONING THE PRODUCT

NUMBER %AGE
PVT FIRM 15 37.5
PUBLIC FIRM 20 22.22
BUSINESS 30 42.85

INTERESTED PEOPLE
CUSTOMER NONIPRU CUSTOMER
PVT FIRM 7 8
PUBLIC FIRM 2 18
BUSINESS 10 20

IPRUCUSTOMER WANTED TO INVEST MORE

NUMBER %AGE
PVT FIRM 6 86%
PUBLIC FIRM 2 100%
BUSINESS 8 80%

REASON FOR FARTHER INVESTMENT

PVT FIRM PUBLIC FIRM BUSINESS
HIGH RET 36 85 63
SERVICE 32 81 49
LIQUIDITY 36 72 66
LONG TERM 20 67 28
BENEFIT

NON CUSTOMER’S REASON FOR CHOICE

PVT FIRM PUBLIC FIRM BUSINESS
BRAND 36 63 53
FROM FRND 38 81 63
HAVE TO 16 27 32
UPCOMING 4 0 0

INTERESTED PEOPLE FOR SEEING PRODUCT

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 Original Data Table

NUMBER %AGE
PVT FIRM 40 100%
PUBLIC FIRM 63 70%
BUSINESS 59 85%

INTERESTED PEOPLE AFTER SEEING PRODUCT

OLD NEW TOTAL
PVT FIRM 7 23 30
PUBLIC FIRM 2 30 32
BUSINESS 10 35 45

GROWTH
PVT FIRM PUBLIC BUSINESS TOTAL
FIRM
CURRENT 7 2 10 19
FUTURE 30 32 45 107

People from rural area 50

Org type
Number of people %age
PVT FIRM 5 10%
PUBLIC FIRM 15 30%
BUSINESS 30 60%

INSURANCE HOLDING
PVT FIRM PUBLIC FIRM BUSINESS
LIFE INS 5 15 30
OTHER 2 1 7

INSURANCE HOLDING
NUMBER %AGE
LIC 50 100%
PRIVATE INS 6 12%

HOLDING SECTOR WISE

PVT FIRM PUBLIC FIRM BUSINESS
LIC 5 15 30
PRIVATE INS 2 3 7

%AGE OF INVESTMENT

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 Original Data Table

LIC PRIVATE
PVT FIRM 70% 30%
PUBLIC FIRM 80% 20%
BUSINESS 85% 15%

YEARLY PREMIUM
<15000 15000-30000 >30000
PVT FIRM 3 2 0
PUBLIC FIRM 5 8 2
BUSINESS 20 7 3

DISTRIBUTION
ICICI SBILIFE BIRLA UTIMF OTHER
PVT FIRM 1 1 0 0 1
PUBLIC FIRM 1 2 0 0 1
BUSINESS 1 4 0 0 1

INTERESTED IN IPRU BEFORE DISCUSSIONING THE PRODUCT

NUMBER %AGE
PVT FIRM 5 100%
PUBLIC FIRM 7 46.66
BUSINESS 8 26.66

INTERESTED PEOPLE
CUSTOMER NONIPRU CUSTOMER
PVT FIRM 1 4
PUBLIC FIRM 1 6
BUSINESS 1 7

IPRUCUSTOMER WANTED TO INVEST MORE

NUMBER %AGE
PVT FIRM 1
PUBLIC FIRM 1
BUSINESS 1

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 Original Data Table

REASON FOR FARTHER INVESTMENT

PVT FIRM PUBLIC FIRM BUSINESS
HIGH RET 1 0 1
SERVICE 1 1 0
LIQUIDITY 1 1 1
LONG TERM 0 0 0
BENEFIT

NON CUSTOMER’S REASON FOR CHOICE

PVT FIRM PUBLIC FIRM BUSINESS
BRAND 2 2 2
FROM FRND 3 12 23
HAVE TO 3 11 0
UPCOMING 0 0 0

INTERESTED PEOPLE FOR SEEING PRODUCT

NUMBER %AGE
PVT FIRM 5 100%
PUBLIC FIRM 15 100%
BUSINESS 25 83.33%

INTERESTED PEOPLE AFTER SEEING PRODUCT

OLD NEW TOTAL
PVT FIRM 1 4 5
PUBLIC FIRM 1 12 13
BUSINESS 1 20 21

GROWTH
PVT FIRM PUBLIC BUSINESS TOTAL
FIRM
CURRENT 1 1 1 3
FUTURE 5 13 21 39

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