ICICI Prudential History

Since its establishment in 2000, ICICI Prudential Life Insurance has

made a remarkable name in the country. For three consecutive years,
the company has been announced as the Most Trusted Life Insurer by
'The Economic Times'. With the ever-growing customer base and the
range of products, the company continues to deliver world-class
financial services to millions of customers across India. ICICI
Prudential is the only private insurance company in the country to
have received the National Insurer Financial Strength rating of AAA.
During the last seven years, the company has retained its position in
the insurance industry with the help of wide array of quality products
that can fulfill the needs of the general customers of India.

ICICI Prudential Life Insurance Plans

A wide variety of insurance plans and policies are made available by ICICI Prudential Life to meet the needs of individuals with
unique financial conditions. The following are some of the most popular insurance plans offered by the insurance company;

Life Insurance Plans

• Education Insurance Plans
• Wealth Creation Plans
• Protection Plans
Pension Plans and Retirement Solutions
• ICICI Pru LifeTime Pension Maxima
• ICICI Pru LifeStage Pension Advantage
• ICICI Pru Elite Pension II
• ICICI Pru Assure Pension
• ICICI Pru ForeverLife
• ICICI Pru Immediate Annuity
Health Insurance Plans
• Comprehensive health coverage
• Health Saver
• Hospitalisation coverage
• MediAssure
• Hospital Care
• Critical illness coverage
• Crisis Cover
Group Insurance Plans
• Group Super Annuation
• Group Gratuity Plan
• Annuity Solutions
• Group Term Insurance Plan
• Group Term Insurance in lieu of EDLI
Moreover, the company also offers a variety of rural insurance plans, micro insuranceand riders for the benefits of the customers.
Education insurance plans of ICICI Prudential are designed to provide peace of mind to the parents while securing the education
of their children. These plans will make sure that funds are available at crucial points in a child's education. The child's education
remains unhampered with the help of education insurance in case of unfortunate events like death of the parents. On the other
hand, the pension plans will provide financial freedom to the insured after their retirement.

Mutual fund

The allotment NAV has been taken as 10 for since inception returns. Past performance is not indicative of future results and the same may not
necessarily provide the basis for comparison with other investments. For computation of returns NAV retail growth option is considered without
considering load. Statutory Details: ICICI Prudential Mutual Fund (the Fund) was set up as a Trust sponsored by Prudential plc (through its wholly
owned subsidiary namely Prudential Corporation Holdings Ltd) and ICICI Bank Ltd. ICICI Prudential Trust Limited (the Trust Company), a
company incorporated under the Companies Act, 1956, is the Trustee to the Fund. ICICI Prudential Asset Management Company Ltd (the AMC). a
company incorporated under the Companies Act, 1956, is the Investment Manager to the Fund. ICICI Bank Ltd and Prudential Plc (acting through its
wholly owned subsidiary namely Prudential Corporation Holdings Ltd) are the promoters of the AMC and the Trust Company. Risk Factors: All
investments in mutual funds and securities are subject o market risks and the NAV of the schemes may go up or down depending upon the
factors and forces affecting the securities market and there can be no assurance that the fund's objectives will be achieved.Past performance
of the Sponsors, AMC/Fund does not indicate the future performance of the Schemes of the Fund. The Sponsors are not responsible or liable for
any loss resulting from the operation of the Schemes beyond the contribution of an amount of 22.2 lacs, collectively made by them towards setting
up the Fund and such other accretions and additions to the corpus set up by the Sponsors. ICICI Prudential Focused Bluechip Equity Fund
open-ended equity scheme that seeks to generate long-term capital appreciation and income distribution to unitholders from a portfolio that is invested
in equity and equity related securities of about 20 companies belonging to the large cap domain and the balance in debt securities and money market
instruments. The Fund Manager will always select stocks for investment from among Top 200 stocks in terms of market capitalization on the National
Stock Exchange of India Ltd. If the total assets under management under this scheme goes above 1000 crores the Fund Manager reserves the right to
increase the number of companies to more than 20. However, there can be no assurance that the investment objective of the Scheme will be realized.
Entry Load: Nil; Exit Load: (i) If the amount, sought to be redeemed or switched out is invested for a period of upto one year from the date of
allotment-1% of applicable Net Asset Value; (ii) If the amount, sought to be redeemed or switched out is invested for a period of more than one year
 from the date of allotment-Nil. Investments in the scheme may have concentration risk, as the Scheme invests in about 20 stocks. Investments
in the scheme may be affected by trading volumes, settlement periods, volatility, price fluctuations, liquidity risks, derivative risk, market
risk, currency risk for investments in foreign securities, lending & borrowing risks, Risks associated with Investing in Securitised Debt,
credit & interest rate risks relating to debt investment. IPFBEF is only the name of the scheme and do not in any manner indicate either the
quality of the Scheme or their future prospects and returns. Mutual Fund investments are subject to market risks. Please read the Scheme
Information Document, Statement of Additional Information and Addendum(s) of the Scheme carefully before investing. All data/information
used in the preparation of this material is dated and may or may not be relevant any time after the issuance of this material. ICICI Prudential Asset
Management Company Limited takes no responsibility of updating any data/information in this material from time to time. The recipient alone shall
be fully responsible/are liable for any decision taken on the basis of this material. Disclaimer: The mention of the above stocks is not an endorsement
by the Mutual fund and AMC of their soundness or a recommendation to buy or sell these stocks.

Vision

To be the dominant Life, Health and Pensions player built on trust by world-class people and service.
This we hope to achieve by:
• Understanding the needs of customers and offering them superior products and service
• Leveraging technology to service customers quickly, efficiently and conveniently
• Developing and implementing superior risk management and investment strategies to offer sustainable and stable returns to our policyholders
• Providing an enabling environment to foster growth and learning for our employees
• And above all, building transparency in all our dealings
The success of the company will be founded in its unflinching commitment to 5 core values -- Integrity, Customer First, Boundaryless, Ownership
and Passion. Each of the values describe what the company stands for, the qualities of our people and the way we work.
We do believe that we are on the threshold of an exciting new opportunity, where we can play a significant role in redefining and reshaping the
sector. Given the quality of our parentage and the commitment of our team, there are no limits to our growth.

DISTRIBUTION
ICICI Prudential has one of the largest distribution networks amongst private life insurers in India, having commenced operations in 150 cities and
towns in India, stretching from Bhuj in the west to Guwahati in the east, and Jammu in the north to Trivandrum in the south.
The company has 9 bank partnerships for distribution, having agreements with ICICI Bank, Bank of India, Federal Bank, South Indian Bank, Lord
Krishna Bank, and some co-operative banks, as well as over 300 corporate agents and brokers. It has also tied up with NGOs, MFIs and corporates
for the distribution of rural policies.
ICICI Prudential has recruited and trained more than 1, 90,000 insurance advisors to interface with and advise customers. Further, it leverages its
state-of-the-art IT infrastructure to provide superior quality of service to customers

, graphs showing awards

Year 2010
 ICICI Pru Life ranked as the Most Trusted Pvt Life Insurance brand in the Brand
Equity "Most Trusted Brands 2009" survey

The International Council of Customer Service Organizations (ICCSO) recently

awarded ICICI Prudential Life, the International Service Excellence Awards 2009
in the categories of Customer Charter – Winner, Service Excellence in Large
Business – Highly Commended and Customer Service Leader awarded to Ms.
Priya Nayak, VP-Service Quality.

ICICI Prudential Life Insurance has won the first runner up award for the Best
Defect Elimination in Service & Transaction category at Asian Six Sigma
Excellence Summit 2009.

Awards 2008

ICICI Prudential Life won a Gold award for AboutULIPS.com and Health Saver
campaign,innovation award for www.taxguru08-09.com and a silver award for its
Insurance yoga campaign at the ICICI Group Marketing Excellence award.
Confederation of Indian Industry (CII) - Western Region recently awarded ICICI
Prudential Life a 'Commendation for Strong Commitment to HR Excellence 2008'
at the CII HR Summit 2008
 ICICI Prudential Life Insurance was awarded with the coveted 'ICAI Award for
Excellence in Financial Reporting' by the Institute of Chartered Accountants of
India (ICAI) for the financial year ended March 31, 2008

ICICI Prudential Life was awarded the Life Insurance Company of the Year at
the12th Asia Insurance Industry Awards 2008.

ICICI Prudential Life was awarded with two Bronze Effies in the sevices category
for its Corporate campaign and Retirement Number campaign
ICICI Prudential Life Insurance won the award for the Best Life Insurer-Runner up
at the Outlook Money & NDTV Profit Awards 2008
ICICI Prudential Life was awarded the SAP ACE 2008 Best Business Objects
Award for its IT practices

ICICI Prudential Life won the Award for Brand Excellence in the Banking and
Financial services category at the Asia Brand Congress 2008.
 ICICI Prudential Life won the UK Trade & Investment India Business Awards
2008 in the Business Partnership Award-Large Company category

ICICI Prudential Life won the ICICI Group Marketing Excellence Award 2008 in
three key categories for its marketing initiatives

ICICI Prudential Life was awarded the INDY’s Award for Excellence in Mass
Communication in the category of Most Creative Advertisement-Television.

Awards 2007

India's Most Customer Responsive Insurance Company . Avaya Global Connect -

Economic Times. Customer Responsiveness Awards, 2007
 ICICI Prudential Life Insurance won the award for the Best Life Insurer-Runner up
at the Outlook Money & NDTV Profit Awards 2007

ICICI Prudential Life’s, retirement solutions campaign for the year 2006-07 was
awarded the Bronze Effie trophy in the services category.It also won the Brand
Equity Bravery Award 2007, instituted by Ad Club.
ICICI Prudential Life’s website, www.iciciprulife.com was awarded the best
website among private life insurers at the Web 18 and Frost & Sullivan Genius of
the Web Awards 2007 for commendable work in the online medium.

Awards 2006

Innovation Award for launching Diabetes Care – Prudence Award 2006. People
Award for excellence in training and people development - Prudence Award 2006
Awards 2005

India's Most Customer Responsive Insurance Company. Avaya GlobalConnect -

Economic Times. Customer Responsiveness Awards
Most Trusted Private Life Insurer. The Economic Times - A C Nielsen Survey of
Most Trusted Brands – 2003, 2004 and 2005
 Prudence Customer Centricity Award 2004 & 2005. Prudential Corporation Asia

Awards 2004

India's Most Customer Responsive Insurance Company. Avaya GlobalConnect -

Economic Times. Customer Responsiveness Awards
Most Trusted Private Life Insurer. The Economic Times - A C Nielsen Survey of
Most Trusted Brands – 2003, 2004 and 2005
 Prudence Customer Centricity Award 2004 & 2005. Prudential Corporation Asia

Best Life Insurer 2003. Outlook Money Awards 2003 & 2004
IMM Award for Excellence. Institute of Marketing & Management
Organisation with Innovative HR Practices Indira Group of Institutes

Superbrand 2003-04
Organisation with Innovative HR Practices Asia-Pacific H R Congress Awards for
HR Excellence

Awards 2003

India's Most Customer Responsive Insurance Company. Avaya GlobalConnect -

Economic Times. Customer Responsiveness Awards
Most Trusted Private Life Insurer. The Economic Times - A C Nielsen Survey of
Most Trusted Brands – 2003, 2004 and 2005
 Best Life Insurer 2003. Outlook Money Awards 2003 & 2004
IMM Award for Excellence. Institute of Marketing & Management
Organisation with Innovative HR Practices Indira Group of Institutes

Superbrand 2003-04
Organisation with Innovative HR Practices Asia-Pacific H R Congress Awards for
HR Excellence

Silver Effie for Effectiveness of the ‘Retire from Work not life’ advertising
campaign Effies 2003

Recognitions

• ICICI Prudential Life was recognized as the most trusted brand amongst private life insurers in the Economic Times-Most Trusted Brand survey
2008.
• IMM Award for Excellence, Institute of Marketing & Management.
• Organisation with Innovative HR Practices, Indira Group of Institutes.
• Organisation with Innovative HR Practices, Asia-Pacific H R Congress Awards for HR Excellence.