Comparative study between

coffee café day and Barista

Presented by
Deepak Kumar Singh
Winter - 09-11
Roll No - 14
 About Company,,,,,,
 Coffee Day has a well-equipped roasting unit
catering to the specific requirement of the consumers.
The process is carried out under the control of
experienced personnel to meet highest quality
standards.
 Amalgamated Bean Coffee Trading Company
Limited”, popularly known as Coffee Day was
formed. With a rich coffee growing tradition since
1875
 ,,,,,,
 Barista coffee was establishes in 1999 with the aim
of identifying growth opportunities in the coffee
business.

 Increasing disposable incomes and global trends in

coffee indicate immense growth potential in one
particular segment.
 Objective
 To Compare their 4 Ps.

 To their Differential Positioning.

 To find out customer perception.

 To identify the areas where both organizations are

performing well and areas where they need to
improve.
 Research Methodology
 Quantitative Methodology

 Data collection Method :- Primary Data

 Data collection Tool:- Questionnaire

 Sample size :-100

 Sampling:- Simple Random Sampling

 Conclusion
 Areas of excellence:-
1. Strong Brand Image
2. Excellent Human Resource
3. Ambience & Décor
4. Strong youth orientation
5. Strong base for expansion & growth
 Areas Need for Improvement
 Perceived as an expensive brand.

 Inconvenient delivery process .

 Average taste & quality of products.

Suggestion
 .

THANK
YOU