: FIESTARBOWL 7188 E Camelack Ad #190 Sootsdale, AZ 65251, Geno atte an chee Fon Cra ety | May 26, 2011 Dear Fiesta Bow! Friend: After celebrating our 40" Anniversary and hosting the Valley's seventh national championship game, ‘we'te already looking forward to another highly rated postseason match-up next January. ‘As you may know, the Fiesta Bow! has retained its place in the Bowl Championship Series and has been re-licensed by the NCAA. While the issues facing the Fiesta Bowl have drawn much attention recently, the sweeping financial and governance reforms adopted by the Board of Directors have ‘mostly gone unreported. These changes, along with new executive leadership, are aimed at regaining the trust of our stakeholders — and no stakeholder is more important than you. Another critical change is to dramatically increase our charitable giving, a cornerstone of the Fiesta Bow!'s mission. Rest assured that revenue from ticket sales will help support worthy causes. throughout Arizona. This is @ great time to be a Fiesta Bowl season ticket holder. In each of the next two years, the Fiesta Bowl has the first at-large selection in the Bowl Championship Series. But while the Fiesta Bowl is jumping up in the selection order, we're holding the line on ticket prices for the Fiesta Bowl. ‘The date for the Fiesta Bowi has yet to be determined, but the game will be played on Wednesday, January 4, 2012, or Thursday, January 5, 2012, Tickets may be renewed online at www.fiestabowl.org. We are also maintaining a season ticket holder payment plan that allows you to pay for your tickets in three installments ~ 35 percent is due ‘on June 15, 35 percent on July 15 and the final 30 percent on August 15. You may also renew your tickets in one full payment, due on June 30, For information about renewing your tickets, adding or dropping seats, seat improvements and more, please refer to the renewal fact sheet, visit our website or call the Fiesta Bow ticket office at (480) 350-0911. ‘And if you love college football, don't forget about the 23” Annual Insight Bowl, Last December, the Insight Bow! featured lowa against No. 12 Missouri, the highest-rated team in the game's 22-year history, and it drew a record crowd of 53,453 to Sun Devil Stadium. The game is going to keep growing, so don't miss the chance to lock up season tickets now at www.insightbowi.org. ‘As always, we are grateful for your continued support of the Festival of College Football. Sincerely, Sincerely, Duane Woods Alan Young 2011-12 Chairman Chief of Staff Cn oN RON TREE — osm oor_mreenog 22.8