LUXURY CARS

Significance

 Send out an “I have arrived” lifestyle statement

 On-road price of Rs 2.3 million or above

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Some of the popular brands were:

 Honda
 Toyota
 Mercedes
 BMW
 Audi
 Skoda
 Hyundai
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 Inheritors own 3-4 cars

 Self-made and the Professionals own 1-2 cars each

 SUV’s and cross over SUV’s are the overwhelming

“aspirational” car
 Professionals showed the greatest desire to own an
ultra-luxury car
 Younger Self-made ultra HNIs prefer an SUV.
Indian Car Market

 Potential size of the luxury car market estimated at ` 140-

150 billion as of 2010-11
 CAGR of 22 per cent from 2008-09 to 2010-11

Mainly due to:

o entry of new luxury car players in India
o increasing spending propensity of the customers
o easy availability of finance
o improving economic scenario
o attractive EMI schemes from financiers
Indian Car Market

 Is a ‘Growth’ Market

 Players have focused on increasing sales in the

country

 Enhanced dealership network of luxury cars

Thank You