Retail Audit

Concept, Utility & Method

Presented By
XYZ
 Retail Audit
• Study of a selected sample of retail outlets.
• Retail-audit provides & gather information on a
brand's:
 Sales volume
 Sales trends
 Stock levels
 Effectiveness of in-store display and promotion
efforts
 Other associated aspects.
Utility of Retail Audit

Strategic Move

Brand/Product Portfolio

Flexible Interiors
Retail Audit as a tool to provide ‘VALUE’

• Every retail audit will check the retail shops on

the following questions:
What our consumers are looking for?

What we have which can be offered?

How efficiently and easily we can offer them?

 Method for Retail Audit
Horizontal Retail Audit
• Analyzes a firms overall performance
including:

 Organizational mission & goals to customer

satisfaction.
 Basic retail strategy mix & its implementation
in an integrated way.
 Method for Retail Audit (Contd..)
Vertical Retail Audit
• Analyses-in depth, a firms performance in one
area of the strategy mix or operations.
• Such as credit function, customer service,
merchandise assortment or interior displays.
• A vertical audit is focused & specialized.
 Retail Audit Forms
Management Audit Form
• Developed under U.S. Small Business Administration.
• It is a comprehensive horizontal audit form.
• Generally meant for small retailers.
• Questions covers areas that are the basis for retailing.
• Includes questions covering planning, HR, financial &
operational analysis, 4 P’s.
• It is more tactical.
 Retail Audit Forms (Contd..)
Retailing Effectiveness Checklist
• Asses performance and prepare for the future.
• Effectiveness of a firm is measured.
• Includes questions covering long & short term
mission, competitive advantage, Tactics,
management style.
• It is more strategic.
• Can be used by small & large firms.
Areas Considered by a Retail Audit
Psychographics of consumers

Brand Portfolio

Retail Format

Service blue prints

 Analyzing Performance of Retail Audit

• Reporting audit findings & recommendations

to management.
• The end result of RETAIL AUDIT must be to
increase the profit /square feet.
• Behind this figure enhancement, marketer
can guess the mechanism of each unit and
factor under a system.
Thank U